BSc Commerce and Marketing

3 Years On Campus Bachelors Program

Budapest University of Economics and Business

Program Overview

The Commerce and Marketing BSc at Budapest University of Economics and Business is a practical, career-focused degree designed for students who want to understand how businesses attract customers, build brands, and grow in competitive markets. It is ideal for those interested in marketing, digital business, and consumer behaviour, combining strong business foundations with real-world application.

Curriculum structure

Year 1 (Building your foundation)
You begin by understanding how businesses operate, studying core subjects such as Marketing, Trade and Logistics, and Entrepreneurship and Innovation. Modules like Introduction to Accounting and Business Communication help you build essential analytical and communication skills required in any business environment.

Year 2 (Understanding markets and customers)
In the second year, the focus shifts to how businesses analyse and influence markets through modules such as Consumer Behavior, Marketing Communication, and Market Analysis and Marketing Research. You also develop a broader business perspective with Operations Management and International Economics, supported by Quantitative Methods for Decision Support.

Year 3 (Applying skills in real-world scenarios)
In your final year, learning becomes more practical and industry-focused through modules like Marketing Project Planning and Logistics Planning. You also explore modern business topics such as Commerce and Digital Transformation, Supply Chain Management, and Sustainable and Responsible Management, preparing you for today’s dynamic business landscape.

Focus areas (in a string):

Marketing strategy, consumer behaviour, digital marketing, logistics and supply chain, market research, international business

Learning outcomes (in a string):

Ability to understand customer needs, design marketing strategies, analyse markets, apply digital tools, and make informed business decisions

Professional alignment (accreditation):

Aligned with international business education standards and designed to meet current industry expectations through a strong practical learning approach

Reputation (employability rankings):

Strong graduate employability focus with many students entering the workforce shortly after graduation; recognised as a leading business-focused university in Hungary

Experiential Learning (Research, Projects, Internships etc.)

At Budapest University of Economics and Business, the Commerce and Marketing BSc is designed so you don’t just learn business—you actually experience how it works. From the beginning, you are exposed to real-world scenarios through practical coursework, and as you progress, this becomes more hands-on with projects, case studies, and industry-focused learning. By the time you graduate, you are not just familiar with marketing concepts—you’ve already applied them in realistic business situations.

What really stands out is how the programme gradually builds your confidence. You start with guided practical work and move towards independent projects and a full professional internship, giving you a clear understanding of how companies operate, how decisions are made, and how marketing strategies are executed in real life:

• Professional Internship (13 weeks / 520 hours) – A compulsory internship where you work directly with companies, gaining real experience in areas like marketing, logistics, or business operations
• Project-Based Learning – Modules such as Marketing Project Planning, Logistics Planning, and Consumer Analysis allow you to work on real business problems, not just theory
• Industry Exposure – The programme is developed with input from companies, so what you learn reflects current market trends and expectations
• Digital & Business Tools – Through subjects like Business Informatics, Data Visualisation, and Digital Marketing, you gain exposure to tools used in modern business environments
• Group Work & Case Studies – Regular teamwork and case-based assignments help you build collaboration, problem-solving, and decision-making skills
• Career Platform & Industry Connections – A dedicated system supports internship placements and connects you with potential employers
• City-Centered Learning Environment – Studying in Budapest places you close to business hubs, giving you more opportunities for networking and exposure
• Academic Resources & Library Access – You have access to university research materials and learning resources to support your projects and independent work

Progression & Future Opportunities

raduating from the Commerce and Marketing BSc at Budapest University of Economics and Business puts you in a strong position to step into the business world with confidence. The course is designed to be practical and industry-focused, so by the time you finish, you are not just qualified—you are job-ready, with real experience and a clear understanding of how businesses operate. Many graduates move directly into roles such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Business Development Executive, both in Hungary and internationally.

What really supports your career growth is how closely the programme is connected to the real business environment:

• Built-in Professional Internship (13 weeks / 520 hours) – You graduate with hands-on work experience, which makes a big difference when applying for jobs
• Career Platform & Employer Connections – The university actively connects you with companies, helping you find internships and job opportunities
• Industry-Relevant Learning – The course is designed with input from businesses, so the skills you develop match what employers are actually looking for
• Strong Graduate Outcomes – A large proportion of students secure employment by the time they graduate, reflecting the practical value of the degree
• International Exposure – Opportunities for exchange programmes and global learning help you build a more international career profile
• Real-World Skill Development – You graduate with the ability to analyse markets, plan marketing strategies, and work confidently in business environments

Further Academic Progression:
If you decide to continue studying, this degree gives you a flexible pathway into postgraduate programmes such as Marketing, International Business, Management, or Digital Marketing. You can also progress towards an MBA or entrepreneurship-focused master’s, allowing you to move into leadership roles or even start your own business in the future.