BA/BSc in Commerce and Marketing

3 Years On Campus Bachelors Program

Wekerle Business School

Program Overview

The BSc in Commerce and Marketing at Wekerle International University is designed for students who want to understand how businesses grow, how brands connect with customers, and how markets really work in today’s world. It is a great fit if you are looking for a career in marketing, sales, or business development, with a strong focus on practical learning alongside core business knowledge.

Curriculum structure

Year 1
You start by building a solid foundation in how businesses operate and how markets function. Through subjects like Economics, Business Communication, and Introduction to Marketing, you will begin to understand key business principles while developing essential skills like communication, analysis, and problem-solving.

Year 2
In the second year, the focus shifts more towards marketing and understanding customers. Modules such as Consumer Behaviour, Marketing Communication and Media Studies, and Marketing Research Methodology help you learn how businesses attract customers, build brand strategies, and use data to make smarter marketing decisions.

Year 3
By the final year, you move into more strategic and applied learning. Courses like Commercial Marketing, Corporate Management, and Innovation Management prepare you to think like a business professional—planning strategies, managing teams, and understanding how companies grow and compete.

Final Semester (Internship + Thesis)
The programme finishes with a compulsory internship and thesis, giving you the opportunity to gain real-world experience and apply everything you have learned in a practical setting. This is where you build confidence and graduate with industry exposure.

Focus areas (in a string)

Marketing strategy, consumer behaviour, digital marketing, market research, sales and commercial management, business operations

Learning outcomes (in a string)

Develop strong business and marketing knowledge, understand customer behaviour, create effective marketing strategies, analyse data for decision-making, and confidently work in real business environments

Professional alignment (accreditation)

Recognised European Bachelor’s degree in economic sciences with a strong emphasis on practical, career-focused learning

Reputation (employability rankings)

A highly practical programme with a built-in internship, designed to prepare students for real roles in marketing, advertising, sales, and business, with skills that are directly applicable in international job markets

Experiential Learning (Research, Projects, Internships etc.)

What stands out about the BSc in Commerce and Marketing at Wekerle International University is how hands-on the learning experience is from the very beginning. Instead of just studying theories, you are constantly applying what you learn through real business scenarios, case-based tasks, and collaborative projects. With around 60–70% of the programme focused on practical learning, you gradually build confidence in analysing markets, understanding customers, and making business decisions that reflect real industry expectations.

As you move through the course, this practical approach becomes even more valuable—especially with the opportunity to step into a real company environment and test your skills in action. The programme is designed to make sure you graduate not just with knowledge, but with experience you can actually talk about in interviews:

• Practice-focused learning (60–70%) – A large part of your studies is built around applying concepts to real business situations, not just learning theory
• Compulsory internship (30 credits) – You gain real industry exposure by working within a company, allowing you to apply your knowledge in a professional setting
• Group projects and teamwork – Regular collaboration helps you develop communication, leadership, and project management skills
• Real-world marketing tasks – You work on analysing markets, understanding consumer behaviour, and building practical marketing strategies
• Research and data analysis skills – You learn how to interpret business data and use it to support decision-making
• Exposure to industry environments – Through the university’s connections with companies, you gain insight into how businesses operate across sectors
• Academic departments supporting applied learning – Dedicated departments in business, economics, and informatics support both theoretical and practical development
• Library and student resources – Access to study materials, academic support, and learning spaces to support your overall development

Progression & Future Opportunities

By the time you graduate from the BSc in Commerce and Marketing at Wekerle International University, you are not just leaving with a degree—you are stepping out with real, practical experience and a clear understanding of how businesses and markets operate. This makes it much easier to transition into roles like Marketing Executive, Brand Manager, Sales Manager, or Market Research Analyst, across a wide range of industries from advertising to corporate business environments.

What really strengthens your career prospects is how the programme prepares you for the workplace from day one:

• Career support services – The university provides guidance with job applications, internships, and career planning, helping you move confidently into employment
• Internship experience built into the degree – You graduate with real work experience, giving you an advantage when applying for jobs
• Industry-relevant skills – You develop practical abilities in communication, teamwork, market analysis, and decision-making that employers actively look for
• Exposure to real business environments – Through applied projects and industry-linked learning, you gain insight into how companies actually operate
• European-recognised qualification – Your degree is recognised across Europe, giving you flexibility to work in different countries
• Wide career options – Opportunities exist in marketing, sales, public relations, e-business, and business development across multiple sectors

Further Academic Progression:

If you decide to continue studying, this degree gives you a strong foundation to move into postgraduate programmes such as a Master’s in Marketing, International Business, or even an MBA. This allows you to specialise further, build leadership skills, and open doors to more advanced roles in the future.