Bachelor of Arts in Communication and Media Science

3 Years On Campus Bachelors Program

University of Pecs

Program Overview

The BA in Communication and Media Science at the University of Pécs prepares you for impactful careers in professional journalism, public relations, and organizational communication across traditional, digital, and online platforms. With over 25 years of teaching excellence as Hungary's first department of communication and media, the program combines practical media production training with essential soft skills—empathic communication, teamwork, creativity, and digital self-management—positioning you to thrive in an increasingly digital world.

Curriculum Structure

Year 1: Foundation in Communication Theory and Practice

Your first year establishes the core principles of human communication and media fundamentals. You'll begin with Introduction to Communication, which explores the means, channels, and dynamics of direct human communication alongside interpersonal interaction through group, community, and cultural contexts. This course presents fundamental theories of face-to-face communication and demonstrates real-life applications. You'll also dive into Introduction to Media Studies, an introductory course that covers the historical development, key concepts, and models of mass communication from media theory and social science perspectives, before moving into media content and audience research traditions.

Year 2: Specialized Media Production and Analysis

In your second year, you deepen your expertise through hands-on media work and advanced analysis. Radio Broadcasting introduces you to the complete production cycle—from radio history and broadcasting theories to the practical recording, producing, and editing of radio shows, with assessment through actual program creation. Alongside this, you'll engage with The Social History of Communication, examining how communication has evolved across societies and contexts. This year emphasizes converting theoretical knowledge into professional competencies you can apply immediately in media organizations.

Year 3: Professional Integration and Specialization

Your final year focuses on integrating all learning into professional readiness, with options to specialize in Digital Media and Public Relations. You'll synthesize your journalism, PR, and organizational communication knowledge while developing the digital self-management capabilities essential for modern media professionals. The program emphasizes practical training that prepares you for immediate workplace contribution in journalism, content production, PR, or corporate communication roles.

Focus Areas

Digital Media and Public Relations specialization | Professional journalism (traditional, electronic, and online) | Advertisement and organizational communication | Creative industries applications

Learning Outcomes

Students develop professional competency in journalism, content production, and strategic communication across all media formats, combined with soft skills in empathic communication, teamwork, creativity, and digital self-management for both individual and organizational success in local, Central European, and global contexts.

Professional Alignment

Graduates typically work as journalists, editors, and content producers at media companies and publishing houses, or as communication experts at commercial organizations, state institutions, and NGOs—handling press relations, event planning, and advertisement responsibilities.

Reputation & Employability

As Hungary's pioneering department of communication and media with more than 25 years of experience, the University of Pécs is recognized for producing graduates whose convertible skills and professional training meet the strong ongoing demand for qualified communication professionals across creative industries, commercial sectors, and institutional organizations.

Experiential Learning (Research, Projects, Internships etc.)

In our BA in Communication and Media Science at the University of Pécs, you'll dive straight into hands-on learning that builds real-world skills from day one, focusing on media production, journalism, public relations, and digital communication. The program emphasizes practical training alongside soft skills like teamwork, creativity, and assertive communication, preparing you to thrive in dynamic fields like PR, advertising, and online journalism. You'll get plenty of chances to create content, collaborate with peers and experts, and even step into professional environments through targeted opportunities.

This means putting your skills to work right away:

- Science journalism internships through the EDUC-SHARE project, where you'll connect with researchers, draft PR materials like articles, social posts, interviews, podcasts, and videos, and join a funded one-week mobility abroad to cover real priority research topics—all in English, with a certificate upon completion.
- Group projects and collaborations on media production tasks, including online platforms for exchanging ideas and getting feedback from researchers and peers, building your teamwork and digital self-management skills.
- Practical media creation in formats like traditional, electronic, and online journalism, plus PR and organizational communication, using digital tools for fast, effective content like posts and stories.
- Specialized training in Digital Media and Public Relations, sharpening sensitivities to local, Central European, and global media contexts with over 25 years of departmental experience.

Progression & Future Opportunities

The BA in Communication and Media Science at University of Pécs stands out because it prioritizes practical training in media production alongside theoretical knowledge. This isn't just classroom learning—you'll develop real-world skills in journalism, public relations, and digital communication while working with industry-standard tools and collaborating on authentic projects. The program emphasizes building soft skills like teamwork, creativity, and digital self-management, which are essential in today's creative industries. With over 25 years of experience teaching communication in Hungary, the department has refined its approach to ensure graduates are career-ready from day one.

The university provides extensive hands-on opportunities and specialized resources to support your learning:

- Science Journalism Internships: Eligible students can participate in the EDUC-SHARE project, which offers a funded one-week mobility abroad (€1,450) to work directly with researchers at partner institutions, producing PR materials like articles, social media posts, interviews, and videos.
- Digital Media Production: Core coursework includes Radio: Core Skills I and II seminars where you'll gain hands-on experience with audio production and broadcasting.
- Communication Theory Courses: Foundational courses like "Introduction to Social Communication" and "Introduction to Media Studies" provide the theoretical framework for analyzing media phenomena across different perspectives.
- Study Abroad Internship Opportunities: Beyond the main program, you can participate in a semester-long unpaid internship managing university social media accounts, creating promotional videos, and enhancing your portfolio while earning 4 ECTS credits.
- Flexible Course Selection: The study abroad program allows you to customize your curriculum by selecting from courses across multiple departments, letting you tailor your education to your specific interests in journalism, PR, or digital media.
- International Learning Environment: You'll study alongside students from diverse backgrounds, gaining practical experience in cross-cultural communication.

The program prepares you for careers as journalists, editors, content producers at media companies, or communication experts at commercial organizations and NGOs—roles where the practical skills you've developed directly translate to professional success.