Bachelors in Communication and Media Science Public Relations

The purpose of the Public Relations specialization is to train practitioners who are able to see, interpret and apply the most important methods and tools in the field of Public Relations. Students of the specialization get to know the most important concepts of institutional communication, the basics of organizational communication and image theory, the elements of press communication, the use of electronic PR tools, the methods of event organization, the most important elements of campaign planning and crisis communication. Graduates will be able to organize and manage the entire institutional communication activities of various organizations, plan and conduct communication campaigns, and carry out effective press communication and social media activities.