Marketing and Sales

4 Years On Campus Bachelors Program

Atlantic Technological University

Program Overview

The Bachelor of Business (Honours) in Marketing and Sales at Atlantic Technological University (ATU) is a four-year Level 8 degree that prepares students for careers in marketing, sales, and brand management. It suits students who are analytical, creative, and enjoy working with people, while offering practical learning through projects, small class sizes, and a mandatory work placement in Year 3.

Curriculum Structure

Year 1

You’ll begin with the foundations of business and marketing. Modules such as Principles of Marketing, Management Principles and Business Environment, and Computer Applications provide a strong base. You’ll also explore Economics and Fundamentals in Financial and Management Accounting, while electives like French, German, Spanish, or Gaeilge Language and Culture broaden your global perspective.

Year 2

The second year builds applied expertise in marketing and sales. You’ll study Applied Marketing and Sales, Human Resource Management, and Business Communications, alongside Statistics for Business and Applied Macroeconomics. Modules such as Organisational Behaviour and Business Law and Legal Studies expand your knowledge of how businesses operate and how marketing integrates with wider organizational goals.

Year 3

This year emphasizes applied learning and industry engagement. Core modules include Marketing and Sales Management, Market Research, and Digital Marketing, supported by Integrated Marketing Communications and Consumer Behaviour. Students also complete a Work Placement and a Digital Content: Design and Creation module, ensuring hands-on experience with employers and digital tools.

Year 4

Final-year modules consolidate strategic and leadership skills. You’ll complete Global Marketing and Sales Strategy, Strategic Management, and Brand Management, alongside Marketing Analytics and Marketing Practice. Modules such as Multi-Channel Retail Strategy and Services Marketing prepare you for senior roles in marketing and sales, combining advanced research with applied case studies.

Focus Areas

"Marketing management, sales strategy, consumer behaviour, brand management, digital marketing, integrated communications, analytics, strategic management."

Learning Outcomes

"Graduates will be able to design and implement marketing and sales strategies, analyze consumer behaviour, manage brands, apply analytics tools, conduct market research, and lead marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: Bachelor of Business (Honours), QQI Level 8, 240 ECTS credits
Recognized by the Marketing Institute of Ireland (graduates can become members by completing the Qualified Marketer Exam).
Meets Teaching Council requirements for teaching Business at Leaving Certificate level after completing a Professional Master of Education (PME).

Reputation (Employability Rankings)

ATU emphasizes employability through work placements, small class sizes, and applied projects.
Graduates secure roles in marketing management, sales management, brand management, international marketing, customer service, and digital marketing.
ATU is recognized as one of Ireland’s newest technological universities, combining regional industry partnerships with international recognition.

Experiential Learning (Research, Projects, Internships etc.)

Students in ATU’s Bachelor of Business (Honours) in Marketing and Sales gain practical, career-ready skills by combining classroom learning with real-world projects, a mandatory work placement, and access to ATU’s specialist facilities. The program is designed to immerse you in applied marketing and sales practice, ensuring you graduate with both academic knowledge and hands-on expertise.

From the very beginning, you’ll be encouraged to connect marketing theory with professional practice. The program integrates work placements, live projects, and applied industry collaborations, giving you the chance to test your skills in real business environments. ATU provides access to modern facilities, employer partnerships, and digital tools that make your learning experience practical and engaging:

Mandatory Work Placement (Year 3): Every student completes a structured placement with leading Irish or international companies, applying skills in marketing communications, sales management, and digital marketing.
Digital Marketing Modules: Courses such as Digital Marketing and Digital Content: Design and Creation train students in SEO tools, Google Analytics, and content management systems, ensuring you graduate with industry-standard digital skills.
Market Research Projects: Modules like Market Research and Consumer Behaviour involve group projects where students conduct surveys, analyze data, and present findings to real clients.
Integrated Marketing Communications: Students work in teams to design and evaluate campaigns, blending traditional and digital channels.
Specialist Facilities: Access to ATU’s computer labs equipped with business and analytics software, and the ATU Library, which houses extensive business, marketing, and sales databases.
Industry Engagement: Guest lectures and workshops from professionals across marketing, sales, and digital industries provide insight into current practices.
Collaborative Learning: Team-based assignments in modules such as Applied Marketing and Sales and Sales Management encourage students to work together on case studies and applied solutions.
International Exposure: Students can opt for Erasmus exchanges, gaining international experience in marketing and sales practices.

This combination of placements, live projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s competitive marketing and sales sector.

Progression & Future Opportunities

Graduates of ATU’s Bachelor of Business (Honours) in Marketing and Sales are highly employable, stepping into careers across marketing, sales, and brand management. Typical roles include Marketing Executives, Sales Managers, Brand Managers, and Digital Marketing Specialists, where you’ll apply both creative and analytical skills to real-world projects. With ATU’s strong industry connections and practical learning focus, students graduate confident and career-ready.

Here’s how ATU supports your career journey and what outcomes you can expect:

Career Services Support: ATU’s Careers Office provides tailored workshops, CV clinics, employer networking events, and one-to-one guidance, helping Marketing and Sales students connect directly with recruiters in Ireland’s business and digital sectors.
Employment Stats: ATU emphasizes strong graduate employability, with alumni working in leading organizations across marketing, advertising, and sales. Graduates enter industries where salaries are competitive, particularly in digital marketing, retail strategy, and consultancy roles.
Industry Partnerships: The program integrates live projects and placements with employers in marketing, advertising, and sales, ensuring students gain exposure to real-world practices. ATU’s collaborations include regional businesses, multinational companies, and Erasmus exchange partners.
Accreditation Value: Awarded as a Bachelor of Business (Honours), QQI Level 8, 240 ECTS credits, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in marketing strategy, brand management, and international sales, with many advancing quickly thanks to ATU’s applied learning and industry engagement.

Further Academic Progression:

After completing this program, students can continue their studies at ATU through postgraduate options such as the Master of Business (MBA), the MSc in Marketing, or research-based degrees within ATU’s business school. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and sales.