BA (Hons) in Marketing (Digital Marketing)

3 Years On Campus Bachelors Program

Dublin Business School

Program Overview

The BA (Hons) in Marketing with Digital Marketing at Dublin Business School (DBS) is designed for students who want to combine traditional marketing expertise with cutting-edge digital skills. It suits those who are creative, analytical, and eager to master areas such as consumer behaviour, branding, and online communications while preparing for careers in fast-evolving industries.

Curriculum Structure

Year 1

Your first year builds a strong foundation in business and marketing. Modules such as Principles of Marketing, Introduction to Management, and Business Mathematics give you the essentials, while Information Technology Skills and Learning & Innovation Skills ensure you develop practical competencies. Courses like Economics and Business Law broaden your understanding of the business environment.

Year 2

In the second year, you’ll deepen your expertise in marketing and begin to explore digital applications. You’ll study Consumer Behaviour, Marketing Communications, and Sales Management, alongside Business Statistics and Accounting for Business. Modules such as Digital Marketing Fundamentals and Organisational Behaviour expand your knowledge of how businesses engage with customers online and offline.

Year 3

This year emphasizes applied learning and international perspectives. Core modules include Marketing Research, International Marketing, and Integrated Marketing Communications, supported by Digital Marketing Strategy and Human Resource Management. Students can also choose between a Work Placement or Study Abroad option, gaining hands-on experience with companies or partner universities abroad.

Year 4

Final-year modules consolidate strategic and leadership skills. You’ll complete a Marketing Strategy Project, alongside courses such as Strategic Management, Brand Management, and Marketing Analytics. Digital-focused modules like Advanced Digital Marketing prepare you for senior roles in marketing, combining advanced research with applied case studies.

Focus Areas

"Marketing management, consumer behaviour, brand strategy, digital marketing, international marketing, integrated communications, analytics, strategic management."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, plan and manage digital campaigns, apply analytics tools, conduct market research, and manage marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: BA (Hons), QQI Level 8, 240 ECTS credits
Accredited by Quality & Qualifications Ireland (QQI), ensuring international recognition.

Reputation (Employability Rankings)

DBS graduates are employed in leading organizations across marketing, advertising, and digital industries.
The program emphasizes employability through placements, Erasmus study abroad, and live industry projects.
DBS is one of Ireland’s largest independent colleges, recognized for its applied, industry-focused education

Experiential Learning (Research, Projects, Internships etc.)

Students in Dublin Business School’s BA (Hons) Marketing with Digital Marketing gain practical, career-ready skills by combining classroom learning with hands-on projects, placements, and access to DBS’s specialist facilities. The program is designed to immerse you in applied marketing and digital practice, ensuring you graduate with both academic knowledge and real-world expertise.

From the very beginning, you’ll be encouraged to connect marketing theory with professional practice. The program integrates work placements, live digital projects, and applied industry collaborations, giving you the chance to test your skills in real business environments. DBS provides access to modern facilities, employer partnerships, and digital tools that make your learning experience practical and engaging:

Work Placement (Final Year Option): Students can complete a structured placement with leading Irish and international companies, applying their skills in digital marketing campaigns, communications, and analytics.
Digital Marketing Projects: Modules such as Digital Marketing Fundamentals and Digital Marketing Strategy involve group projects where students design, manage, and evaluate online campaigns, often working with real clients.
Marketing Strategy Project: A capstone project where students research and solve a real marketing challenge, frequently in collaboration with industry partners.
Digital Tools & Analytics: Training in Marketing Analytics ensures students gain hands-on experience with data analysis software, SEO tools, Google Analytics, and CRM platforms widely used in industry.
Specialist Facilities: Access to DBS’s computer labs equipped with business and analytics software, and the DBS Library, which houses extensive business, marketing, and digital media databases.
Industry Engagement: Guest lectures and workshops from professionals across marketing, advertising, and digital industries provide insight into current practices.
Collaborative Learning: Team-based assignments in modules such as Consumer Behaviour and Sales Management encourage students to work together on case studies and applied marketing solutions.
Study Abroad Opportunities: Students can opt for Erasmus exchanges, gaining international exposure to marketing and digital practices.

This combination of placements, live projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s competitive digital marketing sector.

Progression & Future Opportunities

Graduates of Dublin Business School’s BA (Hons) Marketing with Digital Marketing are highly employable, stepping into careers across advertising, brand strategy, and online communications. Typical roles include Digital Marketing Specialists, Social Media Managers, Marketing Executives, and Brand Coordinators, where you’ll apply both creative and analytical skills to real-world projects. With DBS’s strong industry connections and practical learning focus, students graduate confident and career-ready.

Here’s how DBS supports your career journey and what outcomes you can expect:

Career Services Support: DBS’s Careers & Employability Office provides tailored workshops, CV clinics, employer networking events, and one-to-one guidance, helping Marketing with Digital Marketing students connect directly with recruiters in Ireland’s business and digital sectors.
Employment Stats: DBS emphasizes strong graduate employability, with alumni working in leading organizations across marketing, advertising, and digital industries. Graduates enter industries where salaries are competitive, particularly in digital marketing and analytics roles.
Industry Partnerships: The program integrates live projects and placements with employers in marketing, advertising, and digital media, ensuring students gain exposure to real-world practices. DBS’s collaborations include companies in consultancy, hospitality, and international trade.
Accreditation Value: Awarded as a BA (Hons), QQI Level 8, 240 ECTS credits, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in digital marketing strategy, brand management, and international business, with many advancing quickly thanks to DBS’s applied learning and industry engagement.

Further Academic Progression:

After completing this program, students can continue their studies at DBS through postgraduate options such as the MBA (Marketing Stream), the MSc in Marketing, or the MSc in Digital Marketing. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and digital communications.