BA (Hons) in Marketing (Events)

3 Years On Campus Bachelors Program

Dublin Business School

Program Overview

The BA (Hons) in Marketing with Event Management at Dublin Business School (DBS) is a dynamic program that blends marketing strategy with the practical skills needed to design, manage, and deliver events. It suits students who are creative, organized, and eager to work in industries where branding, communications, and live experiences intersect.

Curriculum Structure

Year 1

You’ll begin with the foundations of business and marketing. Modules such as Principles of Marketing, Introduction to Management, and Business Mathematics provide a strong base, while Information Technology Skills and Learning & Innovation Skills ensure you develop practical competencies. Courses like Economics and Business Law broaden your understanding of the business environment.

Year 2

The second year builds applied expertise in marketing and event management. You’ll study Consumer Behaviour, Marketing Communications, and Sales Management, alongside Business Statistics and Accounting for Business. Modules such as Event Operations and Organisational Behaviour expand your knowledge of how events are planned and how people and teams operate in business contexts.

Year 3

This year emphasizes applied learning and international perspectives. Core modules include Marketing Research, International Marketing, and Integrated Marketing Communications, supported by Event Planning & Strategy and Human Resource Management. Students can also choose between a Work Placement or Study Abroad option, gaining hands-on experience with companies or partner universities abroad.

Year 4

Final-year modules consolidate strategic and leadership skills. You’ll complete a Marketing Strategy Project, alongside courses such as Strategic Management, Brand Management, and Marketing Analytics. Event-focused modules like Event Design & Innovation prepare you for senior roles in marketing and event management, combining advanced research with applied case studies.

Focus Areas

"Marketing management, consumer behaviour, brand strategy, event planning, international marketing, integrated communications, analytics, strategic management."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, plan and manage events, apply analytics tools, conduct market research, and manage marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: BA (Hons), QQI Level 8, 240 ECTS credits
Accredited by Quality & Qualifications Ireland (QQI), ensuring international recognition.

Reputation (Employability Rankings)

DBS graduates are employed in leading organizations across marketing, advertising, and event management.
The program emphasizes employability through placements, Erasmus study abroad, and live industry projects.
DBS is one of Ireland’s largest independent colleges, recognized for its applied, industry-focused education.

Experiential Learning (Research, Projects, Internships etc.)

Students in Dublin Business School’s BA (Hons) Marketing with Event Management program gain practical, career-ready skills by combining classroom learning with hands-on projects, placements, and access to DBS’s specialist facilities. The program is designed to immerse you in applied marketing and event practice, ensuring you graduate with both academic knowledge and real-world expertise.

From the very beginning, you’ll be encouraged to connect marketing theory with professional practice. The program integrates work placements, live event projects, and applied industry collaborations, giving you the chance to test your skills in real business and event environments. DBS provides access to modern facilities, employer partnerships, and digital tools that make your learning experience practical and engaging:

Work Placement (Final Year Option): Students can complete a structured placement with leading Irish and international companies, applying their skills in marketing communications, event planning, and analytics.
Event Management Projects: Modules such as Event Planning & Strategy and Event Design & Innovation involve group projects where students design, manage, and evaluate events, often working with real clients.
Marketing Strategy Project: A capstone project where students research and solve a real marketing challenge, frequently in collaboration with industry partners.
Digital Tools & Analytics: Training in Marketing Analytics ensures students gain hands-on experience with data analysis software, digital marketing platforms, and CRM tools widely used in industry.
Specialist Facilities: Access to DBS’s computer labs equipped with business and analytics software, and the DBS Library, which houses extensive business, marketing, and event management databases.
Industry Engagement: Guest lectures and workshops from professionals across marketing, advertising, and event management provide insight into current industry practices.
Collaborative Learning: Team-based assignments in modules such as Consumer Behaviour and Sales Management encourage students to work together on case studies and applied marketing solutions.
Study Abroad Opportunities: Students can opt for Erasmus exchanges, gaining international exposure to marketing and event practices.

This combination of placements, live projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s competitive marketing and events sector.

Progression & Future Opportunities

Graduates of Dublin Business School’s BA (Hons) Marketing with Event Management are well-prepared for careers in marketing, communications, and the events industry. Many secure roles as Event Managers, Marketing Executives, Brand Coordinators, and Digital Marketing Specialists, applying both creative and analytical skills to real-world projects. With DBS’s strong industry connections and practical learning focus, students graduate confident and career-ready.

Here’s how DBS supports your career journey and what outcomes you can expect:

Career Services Support: DBS’s Careers & Employability Office provides tailored workshops, CV clinics, employer networking events, and one-to-one guidance, helping Marketing with Event Management students connect directly with recruiters in Ireland’s business and events sectors.
Employment Stats: DBS emphasizes strong graduate employability, with alumni working in leading organizations across marketing, advertising, and event management. Graduates enter industries where salaries are competitive, particularly in digital marketing and event consultancy roles.
Industry Partnerships: The program integrates live projects and placements with employers in marketing, advertising, and events, ensuring students gain exposure to real-world practices. DBS’s collaborations include companies in hospitality, media, and international business.
Accreditation Value: Awarded as a BA (Hons), QQI Level 8, 240 ECTS credits, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in event planning, brand management, and international marketing, with many advancing quickly thanks to DBS’s applied learning and industry engagement.

Further Academic Progression:

After completing this program, students can continue their studies at DBS through postgraduate options such as the MBA (Marketing Stream), the MSc in Marketing, or the MSc in Digital Marketing. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and event management.