BA (Hons) in Business (Marketing)

3 Years On Campus Bachelors Program

Dublin Griffith College

Program Overview

Griffith College’s BA (Hons) in Business (Marketing) is a three-year Level 8 degree that combines traditional marketing strategy with cutting-edge digital and social media tools. It’s ideal for students who want to develop creative marketing skills while gaining practical experience through live case studies, client consultation, and industry-focused projects.

Curriculum Structure

Year 1

Your first year builds a strong foundation in both business and marketing. You’ll study Principles of Marketing, Business Management, and Financial Accounting, alongside modules in Business Law and Information Technology. This year ensures you understand the fundamentals of how organisations operate, while introducing you to marketing frameworks and digital tools.

Year 2

In the second year, you’ll deepen your expertise in marketing practice and consumer behaviour. Modules such as Market Research, Sales Management, and Human Resource Management allow you to apply theory to real-world contexts. You’ll also explore Digital Marketing & Social Media Tools, gaining hands-on experience in analytics and campaign design.

Year 3

Your final year emphasizes advanced marketing strategy and applied projects. You’ll take modules in Brand Management, International Marketing, and Entrepreneurship, while completing a Business Plan Project that often involves working with real clients. This capstone project showcases your ability to integrate creativity, analytics, and business acumen.

Focus Areas

"Digital marketing, social media tools, brand management, market research, sales management, entrepreneurship, international marketing, consumer behaviour, business law, analytics."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, manage brands, apply digital and social media tools, conduct market research, and develop entrepreneurial ventures."

Professional Alignment (Accreditation)

Award: BA (Hons) in Business (Marketing), QQI Level 8
Validated by Quality and Qualifications Ireland (QQI).
Practical application through live case studies, client consultation, and industry certification opportunities.

Reputation (Employability Rankings)

Griffith College is Ireland’s largest independent third-level institution, with strong industry links and a reputation for hands-on, career-focused education.
- Graduates progress into roles in advertising, digital marketing, sales management, brand consultancy, and international business, supported by the program’s emphasis on practical projects and employability.

Experiential Learning (Research, Projects, Internships etc.)

In Griffith College’s BA (Hons) in Business (Marketing), experiential learning is at the heart of the program. Students don’t just study marketing theory — they actively apply it through live case studies, client consultation projects, and digital marketing tools that mirror the realities of today’s business world. This hands-on approach ensures you graduate with both creative expertise and practical confidence.

Experiential Learning

From the very beginning, you’ll be immersed in real-world scenarios, working with businesses and using industry-standard platforms. Griffith emphasizes applied projects and digital engagement, so you’ll constantly be practicing the skills employers demand. Here’s how experiential learning is built into the program:

Live Case Studies: Students work on real business challenges, applying marketing frameworks to design strategies and present solutions.
Client Consultation Projects: You’ll collaborate directly with companies, acting as a consultant to develop campaigns and solve marketing problems.
Digital Marketing & Social Media Tools: Modules integrate platforms such as Google Analytics, SEO tools, and social media dashboards, giving you hands-on experience in campaign design and performance tracking.
Group Projects: Collaborative assignments simulate agency-style teamwork, helping you develop leadership, communication, and project management skills.
Business Plan Project (Final Year): A capstone project where you design and present a full business plan, often linked to real entrepreneurial ideas or client briefs.
Library & Research Facilities: Griffith’s library provides access to marketing journals, case studies, and digital databases, supporting your applied projects and research.
Industry Guest Lectures: Regular talks from marketing professionals and alumni connect you to current practices and career pathways.
Blended Learning Options: For students balancing work and study, Griffith offers flexible modes that still include practical projects and digital engagement.

This combination of client-facing projects, digital tools, and applied assignments ensures you graduate not only with academic knowledge but with the practical skills employers value most in marketing.

Progression & Future Opportunities

Graduates of Griffith College’s BA (Hons) in Business (Marketing) step into the job market with a strong mix of creative, analytical, and digital skills. Many secure roles as digital marketing specialists, brand managers, sales executives, or market research analysts, reflecting the program’s emphasis on practical projects and industry engagement.

Griffith College ensures you’re not just prepared academically but also supported in building your career:

University Career Services: The Careers Office provides tailored support including CV workshops, interview coaching, and employer networking events.
Employment Stats & Salary Figures: Griffith highlights strong graduate employability, with alumni working across Ireland and internationally in marketing, advertising, and consultancy. Typical graduate salaries align with national averages for business graduates, often starting in the €28,000–€35,000 range.
University–Industry Partnerships: Students benefit from Griffith’s live case studies and client consultation projects, which connect you directly with businesses and marketing agencies.
Long-Term Accreditation Value: The program is a QQI Level 8 BA (Hons) degree, validated by Quality and Qualifications Ireland, ensuring international recognition and credibility.
Graduate Outcomes: Alumni progress into diverse sectors including advertising, digital marketing, brand consultancy, international sales, and entrepreneurship, supported by the program’s applied learning focus.

Further Academic Progression:

After completing the BA (Hons) in Business (Marketing), you can continue your studies at Griffith or other universities. Options include:

Postgraduate Degrees such as MSc in International Business Management or MBA at Griffith College.
Research Degrees (MPhil/PhD) in marketing, business, or related fields.
Professional qualifications with exemptions from certain marketing and management bodies, enhancing your career profile.