BA (Hons) in Business (Marketing) (Blended)

3 Years On Campus Bachelors Program

Dublin Griffith College

Program Overview

Griffith College’s BA (Hons) in Business (Marketing) – Blended is a three-year Level 8 degree designed for students who want the flexibility of online and in-person learning while still gaining the full benefit of practical, industry-focused marketing education. It suits learners balancing work or other commitments, offering the same modules and career-focused outcomes as the full-time program, but delivered in a blended format.

Curriculum Structure

Year 1

In your first year, you’ll build a strong foundation in business and marketing. Modules such as Principles of Marketing, Business Management, and Financial Accounting introduce you to the essentials of how organisations operate. You’ll also study Business Law and Information Technology, ensuring you develop analytical, legal, and digital skills from the start.

Year 2

The second year deepens your expertise in marketing practice and consumer behaviour. You’ll explore Market Research, Sales Management, and Human Resource Management, applying theory to real-world contexts. Modules in Digital Marketing & Social Media Tools give you hands-on experience with analytics and campaign design, preparing you for the digital-first marketing landscape.

Year 3

Your final year emphasizes advanced marketing strategy and applied projects. You’ll study Brand Management, International Marketing, and Entrepreneurship, while completing a Business Plan Project that often involves working with real clients. This capstone project showcases your ability to integrate creativity, analytics, and business acumen in a professional setting.

Focus Areas

"Digital marketing, social media tools, brand management, market research, sales management, entrepreneurship, international marketing, consumer behaviour, business law, analytics."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, manage brands, apply digital and social media tools, conduct market research, and develop entrepreneurial ventures."

Professional Alignment (Accreditation)

Award: BA (Hons) in Business (Marketing), QQI Level 8
Validated by Quality and Qualifications Ireland (QQI).
Practical application through live case studies, client consultation, and industry-focused projects, even in the blended format.

Reputation (Employability Rankings)

Griffith College is Ireland’s largest independent third-level institution, with strong industry links and a reputation for hands-on, career-focused education.
Graduates progress into roles in advertising, digital marketing, sales management, brand consultancy, and international business, supported by the program’s emphasis on practical projects and employability.

Experiential Learning (Research, Projects, Internships etc.)

In Griffith College’s BA (Hons) in Business (Marketing) – Blended, experiential learning is built directly into the program so you don’t just study marketing theory — you actively apply it through live projects, client consultation, and digital tools. Even in the blended format, students gain the same hands-on opportunities as full-time learners, ensuring you graduate with practical skills that employers value.

Experiential Learning

From the outset, you’ll be immersed in real-world scenarios, working with businesses and using industry-standard platforms. Griffith emphasizes applied projects and digital engagement, so you’ll constantly be practicing the skills employers demand. Here’s how experiential learning is delivered in this program:

Live Case Studies: Students apply marketing frameworks to real business challenges, designing strategies and presenting solutions to industry partners.
Client Consultation Projects: You’ll collaborate directly with companies, acting as a consultant to develop campaigns and solve marketing problems.
Digital Marketing & Social Media Tools: Modules integrate platforms such as Google Analytics, SEO tools, and social media dashboards, giving you hands-on experience in campaign design and performance tracking.
Group Projects: Collaborative assignments simulate agency-style teamwork, helping you develop leadership, communication, and project management skills.
Business Plan Project (Final Year): A capstone project where you design and present a full business plan, often linked to real entrepreneurial ideas or client briefs.
Library & Research Facilities: Griffith’s library provides access to marketing journals, case studies, and digital databases, supporting your applied projects and research.
Industry Guest Lectures: Regular talks from marketing professionals and alumni connect you to current practices and career pathways.
Blended Learning Flexibility: While much of the program is delivered online, you’ll still attend scheduled in-person sessions and workshops, ensuring you benefit from both digital tools and face-to-face collaboration.

This combination of client-facing projects, digital tools, and applied assignments ensures you graduate not only with academic knowledge but with the practical skills employers value most in marketing.

Progression & Future Opportunities

Graduates of Griffith College’s BA (Hons) in Business (Marketing) – Blended are highly employable, stepping into diverse roles across Ireland and internationally. Many secure positions as digital marketing specialists, brand managers, sales executives, or market research analysts, reflecting the program’s strong focus on applied projects, client consultation, and digital tools.

Progression & Future Opportunities

Griffith ensures you’re not only academically prepared but also supported in building your career through practical engagement and dedicated services:

University Career Services: Griffith’s Careers Office offers tailored support including CV workshops, interview coaching, and employer networking events, helping students transition smoothly into the workplace.
Employment Stats & Salary Figures: Griffith highlights strong graduate employability, with alumni working across Ireland and abroad in marketing, advertising, and consultancy. Typical graduate salaries align with national averages for business graduates, often starting in the €28,000–€35,000 range.
University–Industry Partnerships: Students benefit from Griffith’s live case studies and client consultation projects, which connect you directly with businesses and marketing agencies during your studies.
Long-Term Accreditation Value: The program is a QQI Level 8 BA (Hons) degree, validated by Quality and Qualifications Ireland, ensuring international recognition and credibility for career progression.
Graduate Outcomes: Alumni progress into diverse sectors including advertising, digital marketing, brand consultancy, international sales, and entrepreneurship, supported by the program’s applied learning focus.

Further Academic Progression:

After completing the BA (Hons) in Business (Marketing) – Blended, you can continue your studies at Griffith or other universities. Options include:

Postgraduate Degrees such as MSc in International Business Management or MBA at Griffith College.
Research Degrees (MPhil/PhD) in marketing, business, or related fields.
Professional qualifications with exemptions from certain marketing and management bodies, enhancing your career profile.