Bachelor of Arts (Honours) Marketing & Digital Media

4 Years On Campus Bachelors Program

South East Technological University

Program Overview

SETU’s BA (Hons) in Marketing with Digital Media is a dynamic degree that blends traditional marketing expertise with cutting-edge digital skills. It suits students who are creative, analytical, and eager to work in fast-paced industries such as advertising, social media, digital content creation, and brand management. You’ll graduate with both business knowledge and the technical ability to thrive in today’s digital-first marketing world.

Curriculum Structure

Year 1

Your first year builds a strong foundation in business and introduces you to marketing and digital media. Modules such as Principles of Marketing, Introduction to Digital Media, and Business Communications help you understand how organisations engage with audiences. You’ll also develop essential skills in teamwork, communication, and digital literacy.

Year 2

In the second year, you’ll deepen your expertise in marketing strategy and digital tools. Modules like Consumer Behaviour, Market Research, and Digital Media Production allow you to analyze customer needs while creating engaging digital content. You’ll also explore Sales & Retail and Event Management, applying theory to practice through projects and case studies.

Year 3

This year emphasizes applied learning and specialization. You’ll study Advertising & Media Planning, Social Media Marketing, and Brand Management & Innovation, alongside advanced Digital Media modules such as Web Design and Multimedia Production. A highlight of Year 3 is the work placement or study abroad semester, giving you direct industry experience or cultural immersion abroad.

Year 4

In your final year, you’ll focus on advanced strategy and leadership. Modules such as Strategic Marketing, Global Marketing Strategy, and Digital Campaign Management challenge you to integrate knowledge across disciplines. You’ll also complete a capstone project, often working with real clients, to showcase your skills in both marketing and digital media.

Focus Areas

"Digital marketing, social media, advertising, brand management, consumer behaviour, market research, multimedia production, web design, event management, global marketing strategy."

Learning Outcomes

"Graduates will be able to design and implement integrated marketing campaigns, analyze consumer behaviour, manage brands, create digital content, apply analytics tools, and lead marketing operations in international contexts."

Professional Alignment (Accreditation)

Award: Bachelor of Arts (Honours), QQI Level 8
Recognised nationally and internationally, aligning with industry needs in both marketing and digital media.
Includes work placements, client projects, and industry guest speakers to ensure professional readiness.

Reputation (Employability Rankings)

SETU graduates are consistently recognised for their high employability in Ireland, with strong outcomes in marketing, digital media, and international business.
The program’s emphasis on placements, live projects, and digital tools ensures graduates are highly sought after by employers.

Experiential Learning (Research, Projects, Internships etc.)

Students in SETU’s Bachelor of Arts (Honours) Marketing & Digital Media program don’t just learn theory — they actively practice marketing in real-world settings. The course is built around applied learning, with lab work, seminars, case studies, and live projects that mirror the challenges faced by professional marketers. You’ll gain hands-on experience with digital tools, industry-standard software, and employer-linked projects, ensuring you graduate with both knowledge and practical expertise.

The program is deliberately structured to immerse you in marketing practice from the very beginning. You’ll work on live projects, use specialist facilities, and engage directly with employers through placements and competitions. Here’s how SETU makes experiential learning a core part of your degree:

Lab Work & Digital Tools: Dedicated marketing labs give you access to analytics software, CRM platforms, and digital marketing dashboards used by professionals.
Seminars & Case Studies: Regular workshops and case-based learning sessions simulate real business challenges, helping you apply concepts like consumer behaviour, brand management, and international marketing in practice.
Live Projects: Students collaborate on projects with local and national businesses, developing campaigns and strategies that are implemented in real time.
Work Placement Opportunities: In Year 3, you can take part in structured placements with partner companies, gaining industry experience and building professional networks.
International Study Abroad: SETU offers Erasmus and global exchange opportunities, allowing you to study marketing in Europe, Asia, or the Americas while experiencing different cultural approaches to business.
Competitions & Awards: Marketing students compete for prestigious prizes such as the Granville Hotel Marketing Student of the Year, showcasing their skills to employers.
Library & Research Facilities: Access to SETU’s extensive library resources, including marketing journals, databases, and case study collections, supports your applied learning.
Industry Guest Lectures: Regular talks from marketing professionals and alumni provide insights into current trends and career pathways.

This combination of labs, live projects, placements, and international exchanges ensures you graduate not only with academic knowledge but with the applied skills employers demand in today’s competitive marketing industry.

Progression & Future Opportunities

Graduates of SETU’s Bachelor of Arts (Honours) Marketing & Digital Media program are highly employable, stepping into dynamic roles such as Digital Marketing Specialist, Brand Manager, Market Research Analyst, and Sales & Business Development Executive. The program’s strong focus on applied learning, employer engagement, and international opportunities ensures you leave with both the confidence and the skills to succeed in Ireland and abroad.

Here’s how SETU supports your career journey and what outcomes you can expect:

Career Services Support: SETU’s Careers Development Centre offers tailored workshops, CV and interview preparation, employer networking events, and one-to-one guidance. Marketing students also benefit from placement support and alumni connections, ensuring smooth entry into the workforce.
Employment Stats: SETU consistently reports strong graduate employability, with business graduates achieving a high employment rate within six months of graduation. Average starting salaries for marketing graduates in Ireland typically range from €28,000–€35,000 annually, increasing significantly with experience in digital and international marketing roles.
Industry Partnerships: The program integrates live projects and placements with leading employers in the South East region and nationally, including Accenture, Glanbia, Google, and local SMEs, giving students exposure to both multinational and entrepreneurial environments.
Accreditation Value: Awarded as a Bachelor of Business (Honours), QQI Level 8, the degree carries long-term recognition across Europe and internationally, enhancing career mobility and professional accreditation opportunities.
Graduate Outcomes: Alumni progress into leadership roles in digital marketing strategy, brand management, consultancy, and international business development, with many advancing quickly thanks to SETU’s applied learning and employer-linked curriculum.

Further Academic Progression:

After completing this program, students can continue their studies at SETU through postgraduate options such as the Master of Business in Marketing, the MBA, or specialized MSc programs in areas like Digital Marketing, Strategy, and Innovation. These advanced pathways allow graduates to deepen their expertise, pursue academic research, or prepare for senior management roles in global marketing and international business.