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3 Years On Campus Bachelors Program
Atlantic Technological UniversityThe Bachelor of Arts (Honours) in Communications, Media, and Storytelling at Atlantic Technological University is a three-year creative degree that equips students with the skills to craft compelling stories across digital and traditional media. It is ideal for students who are passionate about media, culture, and narrative, and who want to develop practical and analytical skills for communication, content creation, and storytelling in professional contexts.
Curriculum Structure
First Year
In the first year, students establish core knowledge in communication and media through modules such as Culture and Society, Visual and Critical Studies, and Digital Storytelling: Writing in Context. Practical skills are introduced through Film Making with DSLR and Public Relations, Community Engagement and Advocacy, enabling students to understand how media and storytelling influence audiences and society.
Second Year
The second year focuses on applied media creation and advanced storytelling, with modules like Digital Storytelling 2 and advanced visual communication studies. Students work on practical projects and community engagement initiatives, refining their abilities to produce content across audio, video, and written formats while deepening their conceptual understanding of media and culture.
Third Year
In the final year, students integrate theory and practice through independent projects and portfolio development. Emphasis is placed on professional competencies, strategic communication, and applied storytelling, preparing graduates for careers in media production, journalism, branding, or content creation.
Focus Areas (in a string)
Storytelling craft, media production, digital communication, visual and critical studies, public engagement, cultural analysis
Learning Outcomes (in a string)
Ability to create compelling media content, analyse narratives critically and ethically, apply digital media tools professionally, communicate effectively across platforms
Professional Alignment (Accreditation)
The programme leads to a Level 8 Honours Bachelor of Arts award on the Irish National Framework of Qualifications and is fully validated by Atlantic Technological University, ensuring recognised academic and professional credentials.
Reputation (Employability Rankings)
Graduates are prepared for careers in creative media, digital content production, storytelling, communications strategy, public relations, and related fields, benefiting from ATU’s emphasis on practical skills and industry-relevant experience.
The Bachelor of Arts (Honours) in Communications, Media, and Storytelling at Atlantic Technological University immerses students in creative media practice from the very start. This programme is designed for students passionate about telling stories across digital, visual, and interactive platforms. Through practical workshops, hands-on media projects, and collaborative assignments, learners build a portfolio of real work while gaining confidence with industry tools and methods. The curriculum blends traditional storytelling with emerging media trends so students are ready to thrive in contemporary creative industries:
• Hands-On Media Production — Students work with photography, video, sound recording, podcasting, and editing, developing technical proficiency alongside creative expression.
• Digital Storytelling and Web Design Projects — Practical work includes crafting digital narratives, building web content, and exploring social media engagement strategies.
• Collaborative Group Work — Team projects mirror real media and communication environments, enhancing teamwork, leadership, and project coordination skills.
• Creative Writing and Public Relations Practice — Coursework guides students in writing for diverse audiences, including community engagement and advocacy messaging.
• Portfolio Development — Throughout the programme, students create a professional body of work that showcases storytelling across multiple media platforms, preparing them for creative careers.
Academic Environment and Learning Facilities
Atlantic Technological University supports creative learning with facilities and services that strengthen student capability and professional readiness:
• Media Workspaces and Computer Labs — Dedicated spaces for media creation, editing, and digital production equip students with practical experience in a real production environment.
• Library and Research Resources — Access to extensive collections and research support enhances study of media, culture, and communication theory and practice.
• Collaborative Spaces — Modern learning areas encourage peer collaboration, idea development, and project work across creative disciplines.
• Student Support Services — Academic advising and careers support help students prepare for industry placements, portfolio refinement, and postgraduate opportunities.
• Creative Community Events — Workshops, guest talks from media professionals, and student showcases enrich learning beyond the classroom.
Graduate Preparation and Future Pathways
Graduates from the programme are ready for dynamic careers in content creation, digital storytelling, public relations, community engagement, creative direction, and media production. The combination of practical media expertise, communication strategy skills, and portfolio experience provides a strong foundation for roles in advertising, social media management, journalism, advocacy, and freelance creative work.
Graduates of the BA (Honours) in Communications, Media, and Storytelling at Atlantic Technological University are ready to enter dynamic roles in media, creative industries, and communication strategy where narrative and digital engagement are key. The programme prepares graduates for careers such as Multimedia Content Producer, Social Media Strategist, Broadcast Journalist, and Corporate Communications Specialist, all grounded in storytelling and digital communication skills.
Progression & Future Opportunities:
This degree supports strong employability and long-term career development through practical training, industry engagement, and professional support:
University Career and Employability Services: Atlantic Technological University offers personalised career support services, including CV and portfolio development, interview preparation, networking opportunities, and careers events that connect students with employers in media, communication, and creative sectors.
Employment Statistics and Salary Outlook: Graduates from communications and media programmes at ATU demonstrate high rates of employment and continuation to further study. Entry-level roles in communications and media generally offer competitive starting salaries with substantial growth potential as professionals gain experience.
University–Industry Engagement: The programme connects students with industry professionals through guest lectures, workshops, project collaborations, and media events, helping deepen real-world understanding and build professional networks.
Accreditation and Long-Term Value: This qualification is a Level 8 Honours Degree on Ireland’s National Framework of Qualifications, ensuring international recognition and credibility for graduates pursuing careers or further studies worldwide.
Graduation Outcomes: Graduates leave with strong skills in storytelling, multimedia production, digital communication, critical media analysis, and audience engagement, making them versatile contributors in creative and corporate environments.
Further Academic Progression:
Graduates of the BA (Honours) in Communications, Media, and Storytelling have pathways to postgraduate study in areas such as Media Studies, Digital Communication and Marketing, Creative Writing, Film and Television Production, and Strategic Communication at Atlantic Technological University or other universities. These advanced programmes support deeper specialisation and can lead to senior roles in media strategy, content leadership, research, or teaching.
NFQ Level: This programme is positioned at NFQ Level 8, representing an undergraduate honours degree with advanced academic depth. It confirms that students will develop strong theoretical knowledge alongside practical and analytical skills.CAO Points: The CAO points requirement for 2025 is 301, reflecting the level of competition for entry into the programme. Meeting this threshold depends on overall applicant performance and availability of places.International Baccalaureate (IB): Applicants completing the International Baccalaureate must achieve a minimum of 24 points overall. This score demonstrates adequate academic preparation for undergraduate Level 8 study.IELTS: Applicants whose first language is not English must achieve a minimum IELTS score of 5.5 overall. Each individual component must be scored at no less than 5.0 to meet language proficiency standards.TOEFL: Applicants presenting TOEFL results must achieve a minimum overall score of 70. This confirms the applicant’s ability to engage effectively with academic instruction delivered in English.Leaving Certificate (Ireland): Applicants must present six recognised subjects at O6/H7 level, ensuring a balanced academic profile. This must include two subjects at H5, English or Irish at O6/H7, and Mathematics at O6/H7 or Foundation Mathematics at F2.GCE / A-Level / GCSE: Applicants must present six recognised GCSE or A-Level subjects to meet entry requirements. This must include two A-Levels at Grade C and four GCSE subjects at Grade C, with both English or Irish and Mathematics included.CBSE / Indian Boards: Applicants must have completed Standard XII from CBSE, CISCE, or a recognised State Board of Higher Secondary Education. A minimum overall score of 70% is required, including at least 65% in English.American Curriculum (GPA / AP / SAT / ACT): Applicants must hold a US High School Diploma with a minimum cumulative GPA of 3.0. In addition, applicants must submit SAT scores of 1000+, ACT scores of 22+, or 2–3 AP examinations with grades of 3 or above.Public Relations ExecutiveCorporate Communications OfficerInternal Communications SpecialistMedia Relations ManagerCorporate Affairs ExecutiveBrand Communication ManagerMarketing Communications ExecutiveContent StrategistDigital Communications ManagerSocial Media ManagerPublic Affairs OfficerGovernment Communications OfficerPolicy Communications AdvisorCommunity Engagement OfficerNGO Communications CoordinatorAdvocacy and Campaigns OfficerCorporate Social Responsibility (CSR) OfficerInvestor Relations ExecutiveCorporate SpokespersonSpeechwriterCopywriterContent WriterEditorial AssistantJournalistMedia PlannerMedia BuyerAdvertising Account ExecutiveAccount Manager (Communications Agencies)Communications ConsultantReputation Management ConsultantCrisis Communication ManagerChange Communication SpecialistEmployer Branding SpecialistHuman Resources Communications OfficerInternal Engagement ManagerEvent Communications ManagerCorporate Event ManagerStakeholder Engagement ManagerSustainability Communications OfficerResearch Assistant (Social Sciences)Communication AnalystMarket Research ExecutivePublic Information OfficerPolitical Communications AssistantInternational Communications OfficerIntercultural Communication Consultant
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