BA Hons Business Psychology Part time

4 Years Part Time Bachelors Program

Dublin Business School

Program Overview

Choosing the BA (Hons) in Business (Psychology) at Dublin Business School (DBS) is a strategic move for anyone looking to master the "human side" of commerce. This part-time program is specifically designed for busy professionals, offering the flexibility to balance a high-level degree with your career while gaining insights into organizational behavior, consumer mindsets, and effective management.

Curriculum Structure

Year 1 In your first year, you will establish a firm foundation in both the mechanics of the market and the basics of the human mind. You will explore the "big picture" of how companies operate in Business Context and Organisation while sharpening your analytical toolkit with Maths and Stats for Business and Introduction to Psychology.

Year 2 During the second year, the focus shifts to the deeper processes that drive society and individual action. You will engage with Social Psychology and Developmental Psychology, while simultaneously learning how to communicate a brand's value in the Marketing module, ensuring you can apply psychological theory to commercial strategy.

Year 3 As you progress into year three, you’ll dive into the technical side of research and specialized psychological fields. You will learn how to gather and interpret behavioral data in Quantitative Research Methods, explore the internal workings of the mind in Cognitive Psychology, and refine your leadership skills through Project Management.

Year 4 In your final year, you will bring your expertise together by choosing specialized electives that align with your career goals, such as Organisational Psychology or Consumer Behaviour. This culminates in a final-year project or advanced modules like Strategic Management, preparing you to step into senior roles with a unique, people-centered perspective.

Focus areas: Organizational psychology, consumer behavior research, strategic business management, and quantitative behavioral analytics.

Learning outcomes: Mastery of psychological principles in a corporate setting; ability to design and execute market research; proficiency in data-driven decision making; and advanced skills in managing diverse teams and organizational change.

Professional alignment (accreditation): This degree is awarded by Quality and Qualifications Ireland (QQI) at Level 8 on the National Framework of Qualifications. While it is a business-heavy stream, it is designed to meet high academic standards that allow for progression into specialized Master’s programs in Business or Organisational Psychology.

Reputation (employability rankings): DBS is the largest independent third-level institution in Ireland and is highly regarded for its "employer-led" curriculum. It holds a 4-star rating from QS World University Rankings and is recognized as a leading provider of career-focused education in the heart of Dublin's business district.

Experiential Learning (Research, Projects, Internships etc.)

In the BA (Hons) in Business (Psychology) at Dublin Business School (DBS), your education is anything but static. We believe the best way to understand human behavior in a commercial context is to see it in action, which is why we’ve built a program that feels more like a professional consultancy than a traditional lecture series. You’ll be stepping into a city-center "business lab" where the global headquarters of tech giants are just a stroll away, giving you a front-row seat to the very organizational cultures and consumer trends you’ll be studying in class.

You will gain a competitive edge by moving from theory to application through our industry-aligned facilities and hands-on projects:

DBS Careers Hub: This isn't just a noticeboard; it’s a dedicated service that partners with over 2,500 companies to facilitate internships and work experience. You can access one-on-one coaching and "Career Masterclasses" to help you secure placements in HR, market research, or management.
Specialized IT & Psychology Labs: You will have regular sessions in our modern computer labs, mastering essential data tools like SPSS for Windows and Microsoft Excel, which are the industry standards for analyzing behavioral trends and business metrics.
Virtual Learning Environment (Moodle & Zoom): Even in our part-time stream, you’re never "out of the loop." You’ll use Moodle for 24/7 access to interactive lecture materials and Zoom for collaborative, live-streamed workshops that replicate the modern hybrid workplace.
The Award-Winning DBS Library: Located on Aungier Street, this hub gives you access to over 50,000 print books and a massive digital repository of academic journals. It’s also where you’ll attend workshops on academic writing and research design—crucial for your final-year Capstone Project.
Collaborative Group Projects: Many modules, like Marketing Essentials and Strategic Management, are built around group work. You’ll work in teams to solve real-world "live" cases, developing the "soft skills" of leadership and conflict resolution that employers value most.
Castle House Campus: Our state-of-the-art 35,000-square-foot facility offers dedicated student recreation areas and high-tech classrooms designed for interactive, discussion-based learning.
Guest Speaker Series: We frequently bring the industry to you. Recent sessions have featured practitioners from the worlds of Digital Media, Fintech, and Cloud Computing, sharing how they use psychological insights to drive business innovation

Progression & Future Opportunities

Graduating with a BA (Hons) in Business (Psychology) from Dublin Business School (DBS) positions you as a versatile professional who understands the most important asset in any company: the people. Because you’ll have a deep grasp of both organizational mechanics and human behavior, you’ll be prepared for high-impact roles such as a Human Resources Specialist, Consumer Insights Analyst, Management Consultant, or Corporate Training & Development Officer:

DBS Careers Hub: You will have direct access to the DBS Careers Service, which is incredibly proactive in connecting students with over 2,500 employer partners. They offer specific services like "Career Masterclasses," one-on-one CV workshops, and mock interview sessions tailored to the business and psychology sectors.
Employment Stats & Salary: DBS graduates are highly sought after, with many entering the workforce immediately after their final year. While entry-level salaries in business and psychology roles in Ireland typically start between €32,000 and €38,000, your unique dual-discipline background often allows for faster progression into specialized roles like Change Management or UX Research, which command significantly higher premiums.
University–Industry Partnerships: DBS has built its reputation on being "employer-led." The college maintains strong ties with the American Chamber of Commerce Ireland and various multinational firms in Dublin's "Silicon Docks," ensuring the curriculum stays ahead of industry trends in areas like AI ethics and digital workplace culture.
Long-term Accreditation Value: This degree is awarded by Quality and Qualifications Ireland (QQI) at Level 8 on the National Framework of Qualifications. This ensures your degree is recognized globally, whether you are applying for a role in a Fortune 500 company or seeking further specialized professional recognition in Ireland or abroad.
Graduation Outcomes: Our alumni don't just find jobs; they build careers in diverse environments ranging from tech giants like Google and HubSpot to specialized psychological consultancies and social policy units, where they apply their skills to improve organizational efficiency and employee wellbeing.

Further Academic Progression: Your journey doesn't have to end with your Bachelor’s degree. Many of our graduates choose to stay at DBS to pursue an MSc in Applied Psychology or an MSc in Human Resource Management to deepen their expertise. Because of your strong business foundation, you are also an ideal candidate for an MBA (Master of Business Administration) with a focus on Project Management or Marketing. If your passion lies in research or clinical paths, this Level 8 degree provides the necessary academic credits to apply for specialized Postgraduate Diplomas or Master’s programs in Organizational Psychology and Psychotherapy at institutions across Europe and beyond.