Bachelor Degree in Business Administration

NA On Campus Bachelors Program

The American University of Rome

Program Overview

# Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration at The American University of Rome equips you with comprehensive knowledge of business theories, policies, and procedures while grounding your learning in real-world practice. This program is ideal if you're looking to develop a strong professional foundation across all business functions—from marketing and finance to operations and accounting—while building the analytical skills and leadership mindset that employers actively seek.

## Curriculum Structure

First Year: Building Your Foundation

Your first year introduces you to the core functions of business through structured courses in accounting, management principles, and marketing fundamentals. You'll also develop the quantitative tools essential for modern business, including statistics and economics, which give you the analytical foundation to understand and interpret data. These introductory courses create an organic pathway into more specialized upper-level work, ensuring you have the language and concepts needed to excel in your major.

Second and Third Years: Deepening Your Expertise

In your middle years, you'll move into more advanced, application-focused coursework where case analyses, group projects, and creative problem-solving become central to how you learn. You'll explore concentration areas such as Finance, Marketing, Economics, or Social Marketing, allowing you to tailor your degree to your career interests. Beyond the classroom, you'll earn credit through internships with international organizations and corporations headquartered in Rome—companies like Michael Kors, Pfizer, Nestlé, and Disney—bringing your studies directly into professional environments.

Fourth Year: Strategic Synthesis and Leadership

Your final spring semester culminates in the Strategic Management capstone course, a dynamic, seminar-style experience where you apply everything you've learned to real business challenges. In this intensive four-month process, you'll conduct in-depth industry and company analysis, develop strategic recommendations for a publicly traded transnational firm of your choice, and present your findings to your peers. This capstone transforms you from a student of business theory into a practitioner capable of strategic thinking at the highest level.

## Focus Areas

Finance Concentration, Marketing Concentration, Economics Concentration, Social Marketing Concentration

## Learning Outcomes

Critical thinking, problem-solving, writing and intercultural communication; ability to analyze and interpret business data; understanding of management theories, legal and ethical concerns; strategic planning and decision-making capabilities

## Professional Alignment

The American University of Rome holds D.C. Licensure Authority to confer the Bachelor of Science in Business Administration degree, ensuring your credential meets rigorous American higher education standards. The program emphasizes real-world professional experience through partnerships with leading global corporations and mandatory internships in Rome's international business community.

## Reputation & Employability

AUR brings corporate leaders directly into the classroom through its Business Roundtable discussions, Business Speaker Series, and seminars featuring representatives from the Federal Reserve Bank, CNN, and major multinational firms. The university's location in Rome provides unparalleled access to international business networks, and the program's emphasis on experiential learning—from internships to the capstone project—ensures graduates develop the practical skills employers prioritize. The Business Club, AUR's oldest student organization, extends learning beyond the curriculum through guest speakers, company visits, and hands-on retail operations management, building leadership experience that directly translates to career readiness.

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Learn more: https://aur.edu/program/bachelor-degree-business-administration

Experiential Learning (Research, Projects, Internships etc.)

At The American University of Rome (AUR), our Bachelor of Science in Business Administration program stands out by immersing you in real-world business from day one, building practical skills through hands-on experiences that go way beyond textbooks. You'll dive into Italian enterprises, collaborate on industry challenges, and connect with global leaders, all while leveraging Rome's unique position as a hub for international business. This approach equips you with the leadership, adaptability, and problem-solving skills employers crave, setting you up for success in a competitive global market.

Here are some standout ways our program delivers experiential learning tailored to business students: you'll gain these opportunities right in the curriculum and through student-led initiatives:

- Field trips to real Italian businesses: Tour production facilities like Froneri Ice Cream, Perugina Chocolate Factory, and sustainable producers such as Cantina Le Climate and Olio Ronci, applying classroom theory to global practices in manufacturing, branding, and operations—final-year students even tackle team-building adventures like rafting at Marmore Falls.
- Internships for credit: Secure placements at international organizations or Rome-based firms like Wandrian, where you'll handle real tasks such as secret shopper analysis, customer check-in, market research on partnerships (e.g., ItaliaRail tickets), and strategic reporting.
- Group projects and capstone experiences: Upper-level courses feature case analyses, creative problem-solving, and a semester-long Strategic Management capstone where you analyze a transnational company (like videogames or fast food giants), deliver individual audits, and present to peers—complete with team-building like hands-on cooking sessions.
- Real Projects course: Team up with sponsor organizations to solve actual business challenges using tools like design thinking, journey mapping, stakeholder analysis, and surveys, then pitch innovative solutions in final presentations.
- Business Club initiatives: Lead on-campus merchandising (product development, sales, marketing, financial management), organize company visits, guest speakers, and events like the BizClub Fashion Show for hands-on leadership.
- Networking with industry leaders: Join Business Roundtable discussions, Speaker Series, and seminars featuring execs from Michael Kors, Pfizer, Nestlé, Disney, and more, plus faculty-led excursions across Italy.

These experiences aren't add-ons—they're woven into the program to make your education unforgettable and career-ready. Imagine applying to AUR and stepping into this vibrant world right away!

Check out AUR's full facilities and resources here: [https://aur.edu/academic-life/campus-life/facilities](https://aur.edu/academic-life/campus-life/facilities) (official university page). Ready to take the next step? Let's chat about your application—spots fill up fast!

Progression & Future Opportunities

# Why the Bachelor of Science in Business Administration at American University of Rome Is Your Launchpad to Global Success

The Bachelor of Science in Business Administration at AUR is designed to transform you from a student into a confident business professional. Here's what sets this program apart: you won't just learn about business theory in a lecture hall—you'll apply what you learn to real-world challenges alongside industry leaders and gain hands-on experience that employers actively seek. The program brings the business community directly into your classroom through partnerships with global organizations, while simultaneously taking your education out into the world through immersive experiences across Rome and Italy.

From day one, you'll develop the critical thinking, innovation, and leadership abilities that shape tomorrow's business leaders. The curriculum emphasizes case analyses, group projects, and creative problem-solving—skills that translate immediately into your professional career. You'll work collaboratively with peers from diverse backgrounds, strengthening your ability to lead teams and communicate across cultures, which are the hallmarks of global business success.

## How You'll Gain Real Professional Experience

The program offers multiple pathways to build your portfolio and develop in-demand skills:

- Strategic Management Capstone Course: In your final spring semester, you'll complete an intensive four-month exploration analyzing a publicly traded, transnational firm of your choice. You'll conduct industry and company analysis, develop strategic recommendations, and present your findings to your peers—a rigorous simulation of real consulting work.

- Credit-Bearing Internships: AUR connects Business majors with internships at international organizations and corporations headquartered in Rome, including prestigious companies like Michael Kors, Pfizer, Nestlé, Disney, JWT, the Federal Reserve Bank, and CNN. These aren't volunteer positions—they count toward your degree and give you genuine professional experience.

- Corporate Roundtables and Speaker Series: Each semester, corporate leaders participate in Business Roundtable discussions and speaker events, bringing you direct access to executives shaping global industries.

- Real Projects Course: This immersive learning experience bridges academic theory and professional practice by engaging you with real sponsor organizations facing actual business challenges. You'll apply design thinking, journey mapping, stakeholder analysis, and survey design methods—tools used by consulting firms worldwide—to develop solutions your sponsors can implement.

- Academic Field Trips: You'll study business in context by visiting companies like the Perugina Chocolate Factory, where you'll examine how heritage brands innovate and thrive in global markets. These trips connect classroom concepts with real industry practices across Italy and Europe.

- Business Club Opportunities: As a student, you can gain hands-on retail operations, marketing, and financial management experience by managing AUR's on-campus merchandising operations, overseeing product development, sales, and brand presentation.

- Global Networking Events: You'll build relationships with international business professionals and expand your professional network across multiple continents.

## What This Means for Your Career

AUR's commitment to experiential learning has resulted in appointing an Assistant Dean for Experiential Learning and Strategic Partnerships—a dedicated institutional focus on ensuring your education directly prepares you for post-graduate success. This senior leadership position emphasizes how seriously AUR takes career readiness and employer engagement.

You won't graduate with just a degree; you'll graduate with a portfolio of real projects, internship experience, professional relationships, and the confidence that comes from applying business concepts to solve actual industry challenges. That's the difference between a business education and a business career.