Bachelors in Communication Design

The program focuses on developing competencies in visual communication, enabling students to create and manage projects that effectively convey messages through various media. It integrates theoretical knowledge with practical skills, fostering creativity and technical proficiency.

Key Focus Areas:

• Visual communication tools and methods

• Digital technologies in communication

• Design for digital and traditional publishing

• Audio-visual and multimedia artefacts

• Corporate identity and branding

• Web design and interactive products

• Communication for social networks and collaborative platforms

Unique Selling Points:

• Comprehensive curriculum combining theory and practice

• Opportunities for hands-on projects and real-world applications

• Access to state-of-the-art facilities and resources

• Strong connections with industry professionals and organizations

Year-wise Breakdown of Core Modules

Year 1: Foundations

• Introduction to design principles and visual communication

• Courses in drawing, representation techniques, and design history

• Development of basic skills in graphic and multimedia design

Year 2: Intermediate

• Advanced studies in communication design methodologies

• Exploration of digital media, interactive systems, and user experience

• Projects focusing on branding, packaging, and corporate communication

Year 3: Advanced

• Specialized courses in transmedia storytelling and strategic communication

• Final thesis project demonstrating comprehensive design capabilities

• Preparation for professional practice or further studies

Learning and Assessment Methods

Teaching Formats:

• Lectures and seminars led by experienced faculty and industry experts

• Design studios fostering collaborative and practical learning

• Workshops, exhibitions, and study trips enhancing real-world understanding

Assessment Types:

• Written examinations and quizzes

• Project reports and presentations

• Practical assessments through design projects and studio work

Rankings

Politecnico di Milano is recognized globally for its excellence in design education. According to the QS World University Rankings, it is ranked 5th worldwide for Art & Design.