BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing

NA On Campus Bachelors Program

Wittenborg University of Applied Sciences

Program Overview

# BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing

## Program Overview

The BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing is a challenging, project-intensive programme designed to transform ambitious students into real entrepreneurs who can launch and scale digital-first businesses. If you're someone who wants to combine academic study with hands-on business experience—starting companies, developing marketing strategies, and learning from practising entrepreneurs—this programme is built exactly for you.

## Curriculum Structure

Year 1: Building Your Entrepreneurial Foundation

Your first year establishes the core business administration knowledge you'll need as an entrepreneur. You'll explore fundamental modules like Opportunity and Lead Creation, Entrepreneurial Behaviour, and Business Start-ups and Business Plans, while also getting introduced to Bootstrapping & Raising Finance and Sales Pipeline Management. Throughout the year, you'll complete six "Apprentice-Style" project weeks with in-company visits, giving you real-world exposure to how businesses actually operate.

Year 2: From Theory to Digital Marketing Strategy

Year 2 shifts your focus toward planning and practical application, with many modules examined through real business cases. This is where the digital marketing specialisation deepens—you'll study Marketing Technologies & Automation and Digital Consumer Behaviour, while simultaneously developing your own Marketing Plan and completing a comprehensive Business Plan. You'll balance broader entrepreneurship modules with specialised digital content that prepares you to understand how small and medium-sized businesses can digitalize their operations.

Year 3: Strategic Execution and Launch

Your final year is where theory becomes reality. You'll tackle strategic modules including Digital Marketing Strategy and Social Media Marketing, complete a Work Placement Module where you can test and execute your business plan, and finish with your graduation assignment or full business start-up under supervision. By this point, you won't just understand entrepreneurship—you'll have lived it, having started at least two companies during your degree.

## Focus Areas

Digital marketing in the entrepreneurial context, small business development, startup execution, digital consumer behaviour, marketing automation, social media strategy, business planning, and bootstrapping & finance

## Learning Outcomes

Students develop the knowledge, skills, and attitudes of real entrepreneurs, capable of identifying market opportunities, creating and executing business plans, leveraging digital marketing channels, managing sales pipelines, and launching sustainable ventures

## Professional Alignment

The EBA programme has been accredited by FIBAA and builds on the previous NVAO-accredited specialisation in Entrepreneurship & SME Management (2018). The programme's structure—combining business administration fundamentals with practical entrepreneurship projects—ensures graduates meet professional standards for business management and entrepreneurial leadership.

## Reputation & Employability

Wittenborg's entrepreneurship-focused approach is distinctive in European business education. The programme's emphasis on launching real businesses during study (students start at least 2 companies with supervision) and its teaching by practising entrepreneurs from the Netherlands, Europe, North America, and Asia create strong employment outcomes and entrepreneurial readiness. Graduates emerge as either founders running their own ventures or as intrapreneurs equipped to drive innovation within established organisations.

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[Apply now: BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing at Wittenborg University of Applied Sciences](https://www.wittenborg.eu/bba-bachelor-entrepreneurship-digital-marketing.htm)

Experiential Learning (Research, Projects, Internships etc.)

# Why the BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing is Perfect for You

The BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing at Wittenborg University of Applied Sciences is designed around hands-on learning where theory meets real-world practice from day one. You won't just sit in lectures—you'll actively build businesses, develop marketing strategies, and execute genuine entrepreneurial projects that prepare you to launch your own venture or lead digital initiatives in established companies.

## Experiential Learning That Transforms You Into a Digital Entrepreneur

Throughout your degree, you'll engage in continuous practical application that goes far beyond traditional classroom learning. The program integrates real entrepreneurial challenges, business execution, and digital marketing campaigns into your curriculum, ensuring every module connects directly to what you'll face in the professional world. Here's what makes this learning approach exceptional:

- 12+ "Apprentice-Style" Entrepreneurial Projects: You'll complete at least 12 small entrepreneurial projects throughout your studies, similar to the BBC Apprentice format, giving you repeated exposure to startup thinking and execution
- Business Plan Development: You'll create and refine at least 3 comprehensive business plans during your degree, with modules specifically dedicated to "Business Plans" and "Business Plan Execution," allowing you to test your ideas before launching
- Work Experience & Business Start-ups: In your final year, you'll complete a structured work placement module combined with actual business start-ups, giving you the chance to apply your learning in real market conditions
- Project Weeks & In-Company Visits: Regular "apprentice" project weeks and visits to actual companies embed you in real business environments where you'll solve authentic problems
- Digital Marketing Strategy Modules: You'll study "Digital Marketing Strategy" and "Social Media Marketing" with strategic depth, learning to develop cohesive campaigns across multiple platforms
- Marketing Technologies & Automation Tools: The curriculum covers "Marketing Technologies & Automation," preparing you to work with industry-standard digital marketing tools and platforms
- Digital Consumer Behaviour Analysis: You'll learn to analyze how consumers behave online, combining psychological insights with data-driven strategy
- Group Work & Case Studies: Teaching methods emphasize group projects and real case studies, mirroring how modern marketing teams collaborate
- Graduation Assignment in Digital Marketing: Your final research project will focus specifically on marketing in the digital age, using online platforms and social media as your laboratory
- 6 Modules on Digitalising Small to Medium-Sized Businesses: These specialised modules combine business fundamentals with practical strategies for helping SMEs transition to digital-first operations

This is experiential learning designed specifically for someone who wants to build something real—whether that's launching your own digital marketing agency, creating a tech-enabled startup, or becoming a digital transformation leader in an established business.

For complete details about all university facilities and support services available to you, visit the Facilities & Resources section on the Wittenborg website or contact the admissions team directly.

Progression & Future Opportunities

At Wittenborg University of Applied Sciences, our BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing puts you right in the action, building real-world skills through hands-on projects, business planning, and practical execution tailored to digital marketing and startups. You'll dive into modules like Digital Marketing Strategy, Marketing Technologies & Automation, and Social Media Marketing, applying them directly via business plans, work placements, and even launching your own venture in the final year. This isn't just theory—it's designed so you gain the confidence and tools to thrive as an entrepreneur in the digital space, with structured phases that move from fundamentals to strategic planning and live business start-ups.

Here's how our experiential learning comes to life for this program, giving you that edge employers and startups crave::
- Apprentice Project Weeks & In-Company Visits: Six dedicated weeks in Year 1 where you work on real "apprentice" projects and visit companies, building practical exposure from day one.
- Business Plans and Execution: Develop and test your own Business Plan (BL31 module), then execute it in Business Plan Execution (EN33), including full business start-ups during work placements in the final phase.
- Work Placement and Graduation Assignment: Complete hands-on work experience and a dissertation focused on digital marketing, online platforms, and social media for small to medium-sized businesses.
- Marketing Plans and Cases: Create real Marketing Plans and tackle case studies in Phase 2 and 3, applying digital consumer behavior and automation tools directly.
- Project-Based Learning in Specialisation Modules: Six modules zeroed in on digitalizing businesses, combined with marketing plans and projects using social media and online platforms.

This approach has turned countless students into ready-to-launch entrepreneurs—imagine walking out with your own digital marketing startup under your belt. Ready to apply? Check out the full curriculum and facilities details here: [Wittenborg Facilities and Downloads](https://www.wittenborg.eu/eeg.htm). Let's chat about your next steps!