BBA (EBA) Specialisation in Entrepreneurship & Small Business

NA On Campus Bachelors Program

Wittenborg University of Applied Sciences

Program Overview

The BBA (EBA) Specialisation in Entrepreneurship & Small Business at Wittenborg University of Applied Sciences is a hands-on 3-4 year program designed for ambitious students who dream of launching and running their own ventures, blending core business administration with real-world startup skills like business planning and sales. It's perfect if you're optimistic, creative, internationally minded, and ready to build strong networks while gaining the tools to start a business right during your studies.

### Curriculum Structure
Phase 1 (Theory)
In your first year, you'll build a solid foundation in business basics through mixed-discipline classes, diving into essential theory on management, marketing, finance, and accountancy while starting to apply your entrepreneurship focus in essays and projects. Key modules like Management, Marketing, and Finance and Accountancy introduce you to the business environment and what it takes to launch ideas, setting the stage for your entrepreneurial journey.

Phase 2 (From Theory to Planning)
Year two shifts you toward practical planning, where you'll craft marketing plans through case studies and complete your first Business Plan alongside specialized entrepreneurship modules. You'll explore Opportunity and Lead Creation, Entrepreneurial Behaviour, and Sales Pipeline Management, honing the skills to spot opportunities, understand startup mindsets, and build sales strategies that turn ideas into viable plans.

Phase 3 (Towards Strategy and Practice)
Your final year ramps up to strategy and real action, testing your business plan's strength in Business Start-ups and Business Plan Execution, while tackling advanced topics like Corporate Entrepreneurship and Bootstrapping & Raising Finance. You'll wrap up with a work placement to launch a company, a research dissertation, and modules such as Enterprise Formation and Innovation and Creative Entrepreneurship, giving you the confidence to graduate as a ready-to-launch entrepreneur.

Focus Areas
The program zeroes in on small business management, startup ventures, leadership, sales, and innovation, with hands-on projects like 12 "Apprentice-style" challenges, three business plans, and at least two supervised company startups—ideal for turning your ideas into reality.

Learning Outcomes
Graduates emerge with deep knowledge of entrepreneurship concepts, practical skills in business planning, finance raising, and sales pipelines, plus the attitude of a true entrepreneur ready to start ventures or pursue master's studies—all backed by a broad BBA foundation.

Professional Alignment (Accreditation)
This double-accredited BBA (FIBAA and NVAO) offers a pathway to a double degree with the University of Brighton (BSc Business Management), ensuring your skills align with global standards for entrepreneurs, intrapreneurs, and small business leaders.

Reputation (Employability Rankings)
Wittenborg's entrepreneurship program stands out for producing serial entrepreneurs and intrapreneurs, with its practical focus on real startups leading to strong career prospects in business creation—supported by official stats on high employability through supervised ventures and international networks.

Ready to take the next step? Apply now and let's chat about how this fits your goals: https://www.wittenborg.eu/bba-entrepreneurship-sme-management.htm

Experiential Learning (Research, Projects, Internships etc.)

# Why the BBA (EBA) in Entrepreneurship & Small Business at Wittenborg is Your Launchpad

The BBA (EBA) Specialisation in Entrepreneurship & Small Business isn't just classroom learning—it's built on real-world application from day one. You'll move from theory to hands-on execution, gaining the exact skills entrepreneurs need to succeed. The programme structure is deliberately designed to bridge academic knowledge with practical business experience, so by graduation, you're not just prepared to start a business—you've already begun the journey.

Throughout your studies, you'll work on actual business plans and startup ventures, particularly during your final year work placement where you can instigate a full business start-up. Your learning is reinforced through project weeks that let you test entrepreneurial skills in real scenarios, and the curriculum emphasizes case-based learning where modules like Marketing are examined through creating actual Marketing Plans. This blend of personal development plans, tutoring, and applied modules ensures you're building competencies you can use immediately.

Here's what makes the experiential learning distinctive at Wittenborg for this programme:

- Project weeks and business plan execution embedded throughout all three phases of study
- Work placement module where you develop and potentially launch a real business start-up as part of your graduation requirements
- Case-based examinations across modules like Marketing, Strategy, and Entrepreneurship courses, where you solve real business problems
- MS Office365 and MS Teams integration for collaborative project work and remote learning capabilities
- Specialisation-specific entrepreneurship modules including Enterprise Formation, Introduction to Entrepreneurship, Innovation and Creative Entrepreneurship, Family Businesses, Sales Pipeline Management, and Entrepreneurial Behaviour
- Access to international expertise through Wittenborg's network of faculty, associate lecturers, and guest lecturers with real business experience
- Double degree option with the University of Brighton, where your final year is jointly taught, exposing you to international business perspectives
- Multi-campus learning opportunities with locations in Apeldoorn, Amsterdam, and Munich, enabling global networking and diverse business environments

The programme's focus on small businesses, start-ups, leadership, and sales means you're learning from instructors who understand the challenges entrepreneurs actually face. Combined with a solid foundation in accountancy knowledge and skills, you're equipped to manage both the creative and financial sides of launching your own venture.

For complete information about Wittenborg's facilities and support services, visit the main campus resources page at wittenborg.eu.

Progression & Future Opportunities

At Wittenborg University of Applied Sciences, our BBA (EBA) Specialisation in Entrepreneurship & Small Business immerses you in real-world entrepreneurial action right from the start, building hands-on skills through modules like Business Start-ups, Business Plans, and Work Placement where you'll actually launch your own venture. You'll develop practical expertise in opportunity creation, sales pipeline management, bootstrapping finance, and executing full business start-ups, all supported by a structured progression from core business foundations to planning and real execution in Phases 2 and 3. This isn't just theory—it's designed so you can emerge ready to run your own company, with tutoring, personal development plans, and even the option to make your final-year start-up your capstone project.

Here's how our program delivers that experiential edge through specific tools, projects, and opportunities tailored to entrepreneurship:

- Group projects and business ventures: Launch at least 12 "BBC Apprentice-style" entrepreneurial projects, develop 3 full Business Plans, and start at least 2 companies under faculty supervision (including entrepreneurs from Europe, North America, and Asia), with your third start-up as a potential final project.
- Work placements and internships: Instigate a complete business start-up during the dedicated Work Placement module in Phase 3, gaining direct experience in execution alongside sales and product development projects.
- Digital tools and software: Full access to MS Office365 and MS Teams for collaborative planning, remote participation, and global teamwork, integrated across all modules from business planning to marketing cases.
- Cases and planning projects: Dive into real-world applications like crafting a Marketing Plan via case studies, plus specialized entrepreneurship modules focused on planning and leadership in small businesses and start-ups.

This hands-on approach at our Apeldoorn, Amsterdam, and Munich campuses sets you up for immediate success—imagine graduating with your own business already underway! Ready to turn your entrepreneurial drive into reality? Apply now and let's chat about how this fits your ambitions. For the full facilities list, check [Wittenborg's facilities page](https://www.wittenborg.eu/facilities.htm).