BBA with Specialisation in Economics & Management

NA On Campus Bachelors Program

Wittenborg University of Applied Sciences

Program Overview

# BBA with Specialisation in Economics & Management

## Program Overview

The BBA with Specialisation in Economics & Management prepares you to understand how businesses operate within macro and micro environments, equipping you with the knowledge to manage assets, wealth, and market forces that shape organizational success. This broad programme is perfect if you're interested in becoming a key decision-maker across virtually any industry—from multinational corporations to small enterprises—because the skills you develop apply across all business sectors and management levels.

## Curriculum Structure

Year 1: Building Your Business Foundation

Your first year introduces you to the core concepts of International Business Administration through essential modules that form the backbone of the programme. You'll study fundamental areas like Management, Marketing, Finance, and Accountancy, while exploring the business environment and how organizations operate. By the end of this phase, you'll have a solid understanding of how to start a business and examine the competitive landscape around you.

Year 2: Deepening Your Specialisation

During your second year, you'll dive deeper into specialized courses that develop your expertise in economics and management. Key modules include Procurement & Production, Business Philosophy, and Managing Organisations, alongside practical training in Accounting, Bookkeeping, and Finance. You'll also benefit from excursions to both profit and non-profit organizations, giving you real-world insight into how different business models operate.

Year 3: Mastering Strategic Business Management

Your final year builds on your accumulated knowledge with advanced modules in Quality Management, World-Wide Business and Law, and Logistics. The curriculum is carefully designed to allow you to complete your work placement and final project, giving you the opportunity to apply everything you've learned in a professional setting. This capstone experience bridges your academic learning with practical industry demands.

## Focus Areas

Understanding macro and micro business environments, production and distribution of goods and services, asset and wealth management, and market dynamics that influence organizational performance.

## Learning Outcomes

Upon completion, you'll be equipped to direct and drive companies toward greater turnover, increased yields, and higher profits by leveraging your in-depth knowledge of the commercial environment in which organizations operate.

## Professional Alignment

The programme covers core business modules and prepares students thoroughly for administering business through specialized training in accounting, finance, and management disciplines.

## Reputation & Employability

Business Administrators with strong economics knowledge can quickly become key personnel in the management of both large and small organisations.

---

[Apply now to the BBA (IBA) with Specialisation in Economics & Management](https://www.wittenborg.eu/bba-bachelor-economics-management.htm)

Experiential Learning (Research, Projects, Internships etc.)

At Wittenborg University of Applied Sciences, our BBA with Specialisation in Economics & Management dives deep into practical, hands-on learning that equips you with real-world skills in managing businesses, economies, and organisations right from day one. You'll gain expertise in core areas like quality control, logistics, accounting, finance, procurement, production, and business philosophy through interactive modules that mirror industry challenges, helping you understand macro and micro business environments, asset management, and market forces. This isn't just theory—it's designed to build your confidence to step into roles where you can analyse organisational resources, drive competitive advantage, and even launch your own start-up.

Here's how our programme makes experiential learning come alive with specific opportunities tailored to Economics & Management students:
- Excursions to organisations: Regular visits to profit and non-profit companies give you firsthand insight into production, distribution, and economic operations in real business settings.
- Start-up creation through modules: Dedicated series of modules, including Business Plan development, let you build and pitch your own venture, fostering entrepreneurial skills in economics and management.
- Group-based modules like Managing Organisations: Work in teams to identify financial, physical, and intangible resources, analysing how they create competitive edges—perfect for collaborative decision-making in business environments.
- Practical specialisation courses: Hands-on learning in Procurement & Production, Logistics, Quality Management, World-Wide Business and Law, Accounting, Bookkeeping, and Finance prepares you to manage assets, wealth, and organisational goals effectively.

These experiences are part of Wittenborg's applied approach, setting you up for strong employability in global business. Imagine applying right away to join our next intake—spots are filling fast! Check out the full facilities list here: https://www.wittenborg.eu/facilities.htm and let's chat about your application today.

Progression & Future Opportunities

# Why BBA Economics & Management at Wittenborg is Your Gateway to Real-World Business Success

You're not just getting a degree here—you're building practical expertise that employers actually want. The BBA with Specialisation in Economics & Management is specifically designed to give you hands-on experience in managing real business challenges, from day one.

Throughout the programme, you'll engage with live business scenarios and develop skills that go far beyond textbook theory. The curriculum emphasizes interactive learning methods that mirror how businesses actually operate, preparing you to step into entry-level management roles immediately after graduation. You'll work on case studies, participate in group projects, and get direct exposure to how organizations manage their financial, physical, and intangible resources. One of the most exciting aspects is the opportunity to create and develop your own start-up business through dedicated modules, including developing a complete Business Plan.

Your learning extends beyond the classroom through structured engagement with the business world:

- Excursions to real organizations — Both profit and non-profit organisations arrange visits, giving you firsthand insight into how different business models operate in practice
- Group work and collaborative projects — You'll work in teams on complex business problems, mirroring the collaborative environment you'll face in your career
- Case studies and live projects — Real business scenarios form the foundation of your learning, not hypothetical exercises
- Guest speakers from industry — Working professionals share current insights and trends directly with your cohort
- Core business modules with practical applications, including World-Wide Business and Law, Logistics, Quality Management, Accounting, Bookkeeping, and Finance
- Specialization courses in your second year such as Procurement & Production, Business Philosophy, and Managing Organisations, where you'll learn to analyze organizational resources and competitive advantage

As a University of Applied Sciences, Wittenborg is distinctly focused on ensuring your degree directly improves your employability. The entire programme structure is built around making you job-ready, not just academically qualified.

For detailed information about all facilities and resources available to support your studies, visit the Wittenborg facilities and resources page.