Bachelor's in Influencer Marketing (Commerce Economics and Entrepreneurship specialisation)

4 Years On Campus Bachelors Program

Tio Business School Amsterdam

Program Overview

The Commerce Economics & Entrepreneurship (Influencer Marketing) programme at Tio Business School is perfect if you’re excited by digital trends, social media, and building brands that actually connect with people. You’ll learn how to turn creativity into strategy—developing campaigns, working with influencers, and even building your own business from the ground up.


Curriculum Structure

Year 1:
You begin by building a solid foundation in business and marketing. Through subjects like Marketing Principles, Commercial Economics, and Communication, you’ll understand how brands work, how consumers think, and how businesses grow in today’s market.

Year 2:
This is where things get more hands-on and specialised. You’ll explore Digital Marketing, Consumer Behaviour, and Campaign Development, learning how to create content strategies that actually drive engagement and results, while applying your knowledge through real business projects.

Year 3:
You start focusing more on your niche—Influencer Marketing, Online Business Development, and Entrepreneurship. This is also where internships and real-world experience become a major part of your learning, helping you understand how the industry actually operates.

Year 4 (if applicable):
In your final phase, you bring everything together through Advanced Marketing Strategy and your Graduation Project, preparing you to step into the industry confidently or launch your own venture.


Focus areas: Influencer marketing, digital strategy, entrepreneurship, content creation, brand growth

Learning outcomes: Gain the ability to create and manage marketing campaigns, understand audience behaviour, build digital brands, and apply business thinking to real-world challenges

Professional alignment (accreditation): Recognised Bachelor’s degree accredited by the Dutch NVAO, ensuring international credibility

Reputation (employability rankings): Known for high student satisfaction and strong employability outcomes, with top rankings in the Netherlands for marketing-focused programmes

Experiential Learning (Research, Projects, Internships etc.)

At Tio Business School, this programme is designed so you’re constantly doing, not just learning. From the start, you’ll work on real marketing ideas—creating campaigns, analysing what works, and understanding how brands grow online. With a strong focus on practical learning, you’ll build skills through projects, internships, and business challenges that feel very close to what you’ll experience in the actual industry.

What really makes this experience stand out is how hands-on and industry-connected it is:

  • Real company projects: Work on influencer campaigns and marketing strategies based on real business cases
  • Start your own online business: Turn your ideas into a real digital venture and learn how to grow it
  • Internships every year: Gain professional experience through internships (minimum 13 weeks annually), with options to work abroad
  • Global exposure: Use Tio’s international company network to build experience across different markets
  • Practice-focused learning (~60%): A large part of your programme is built around applying what you learn in real scenarios
  • Small classes (~10 students): Get personalised attention, feedback, and support from your lecturers
  • Learn from industry experts: Your lecturers bring real business experience, so you’re learning what actually works today
  • Study trips & masterclasses: Take part in international trips and sessions with professionals to expand your exposure

Progression & Future Opportunities

This programme at Tio Business School prepares you to step straight into the fast-growing world of digital marketing and business. By the time you graduate, you’ll have a strong mix of practical experience, creative thinking, and business knowledge — exactly what employers look for today. Many graduates move into roles like Influencer Marketing Specialist, Campaign Manager, Digital Content Manager, or Social Media Strategist, while some choose to start their own ventures.

Here’s what really supports your career growth:

  • Personal career support: You benefit from small classes, individual coaching, and guidance that helps you build a strong professional profile
  • Real-world experience: Internships, live projects, and practical assignments ensure you graduate with hands-on industry exposure
  • Industry-relevant teaching: Your lecturers come from the business world, so you learn skills that are actually used in the industry
  • Strong employability focus: The programme is designed to make you job-ready, with a strong emphasis on entrepreneurship and digital skills
  • Reputation & outcomes: Tio is known for high student satisfaction and strong career outcomes, especially in business-focused fields

Further Academic Progression:

After completing this degree, you can continue with a Master’s in Marketing, Business Administration, Entrepreneurship, or Digital Business. This allows you to specialise further, move into leadership roles, or even build your own business at a more advanced level.

Program Key Stats

€24,595
€14,750
€ 95
Rolling


No

Eligibility Criteria

CDD
2.5
24
60

NA
NA
6.0
80

Additional Information & Requirements

Country Requirements

Career Options

  • influencer marketer
  • campaign manager
  • digital content manager
  • social media consultant
  • start your own business

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