BBA (MCI) Specialisation in Marketing & Communication

4 Years On Campus Bachelors Program

Wittenborg University of Applied Sciences

Program Overview

Are you ready to kick-start your career in the world of marketing? The BBA in Marketing & Communication at Wittenborg University is an exciting, hands-on degree that combines core business knowledge with the creative skills needed to excel in branding, marketing, and communications. This program is perfect for students who are passionate about creating impactful marketing strategies and communicating with diverse audiences across various industries. You’ll dive into everything from market research to public relations, all while gaining the strategic thinking and practical experience that top employers are looking for.

Curriculum Structure:

Year 1:
Your first year is all about laying the foundation. You'll learn the essential principles of business administration and marketing. Key modules like Mass Communication and Public Relations will introduce you to the exciting world of marketing and how businesses use communication to connect with their customers. This is your chance to understand how brands craft their message and influence public perception.

Year 2:
In year two, you'll start diving deeper into specialized marketing topics. Modules like Marketing Research and Niche Marketing will teach you how to analyze markets and tailor marketing strategies to meet customer needs. You’ll also explore the creative side of marketing through Company Branding, learning how to develop a brand’s identity and position it in the market.

Year 3:
The final year is your chance to shine! In this year, you’ll take everything you’ve learned and apply it to real-world projects. You’ll work on a comprehensive marketing strategy or a company communication plan, allowing you to take charge of a project from start to finish. It’s the perfect way to demonstrate your marketing expertise and creativity as you prepare for your future career.

Focus Areas:
Branding, corporate communication, marketing strategy, digital marketing, public relations, and market research.

Learning Outcomes:
By the end of the program, you’ll be ready to create and implement marketing strategies, lead communication projects, analyze market data, and manage brand identities in any industry.

Professional Alignment:
This program is government-accredited in the Netherlands, and the degree you earn is recognized internationally, making it a solid choice if you plan to work in marketing or pursue further studies.

Reputation:
Wittenborg University is known for its international approach and strong industry connections, ensuring that students graduate with the skills and networks they need to succeed. The program’s practical learning prepares students for a smooth transition into the workforce, with high employability rates.

Experiential Learning (Research, Projects, Internships etc.)

At Wittenborg, the learning experience is far from just sitting in classrooms. The BBA in Marketing & Communication is designed to make you an active participant in the marketing world from day one. You won’t just study marketing theories — you’ll bring them to life through real-world experiences that will help shape your future career.

Here’s how you’ll gain practical skills throughout the programme:

Internships and Work Placements: In the second half of your degree, you'll have the opportunity to intern for up to six months with companies around the world. Whether it’s in marketing, PR, or communications, this is a chance to immerse yourself in the professional world and apply your classroom knowledge in a real business environment. And yes, many of these internships are paid!
Project Weeks: Imagine working directly with a company to solve their marketing challenges. That’s exactly what you’ll do in project weeks, where you’ll collaborate on real business problems. It’s a hands‑on opportunity to sharpen your marketing skills and impress future employers.
Graduation Project: As you reach your final year, you’ll take on a graduation project that could involve anything from a research assignment to a business consultancy project — this is your time to shine, applying everything you’ve learned to solve a real challenge for a company.
Guest Lectures and Industry Experts: You won’t just be learning from textbooks — you’ll hear from industry experts through regular guest lectures and talks. These professionals will share their insights, give you the inside scoop on the latest trends, and help you build a network that can set you up for future success.
Career Services and Networking: Wittenborg’s strong connections with businesses mean you’ll have plenty of opportunities to connect with potential employers. From career fairs to workshops, you’ll get the support and resources to launch your career.
Digital Tools: With access to platforms like Wittenborg Online, you’ll have all the learning resources you need to stay on top of your projects and assignments, ensuring you’re always prepared for your next challenge.

Progression & Future Opportunities

At Wittenborg, you won’t just learn about marketing — you’ll live it. From day one, the program is designed to help you gain real, hands-on experience so you’re ready to hit the ground running after graduation. Whether it’s working on live projects with companies, doing an internship, or using the latest marketing tools, you’ll get the practical skills employers look for. Wittenborg’s approach to experiential learning ensures you’re learning by doing, not just reading about it.

Here’s how you’ll gain that experience:

Internships & Work Placements: In your second or third year, you’ll have the chance to complete a 6-month paid internship with a company, either in the Netherlands or internationally. This is where the classroom meets the real world, and you get a chance to apply what you’ve learned in a real marketing role.
Project Weeks & Live Business Assignments: During special project weeks, you’ll work on actual marketing challenges faced by businesses. You’ll create real marketing plans and communication strategies, giving you something tangible to show future employers.
Guest Lectures & Industry Insights: You’ll hear from industry experts and marketers who are currently working in the field. These guest lectures will give you practical tips, career insights, and a glimpse into the latest trends in marketing.
Global Perspective: With Wittenborg’s international student community, you’ll work alongside students from all over the world, gaining global perspectives that are essential in today’s interconnected business environment.
Career Services: From CV writing to interview prep, Wittenborg’s career services are there to support you every step of the way. The team will help you make those important connections and land the job you want.
Digital Tools & Marketing Software: Throughout the program, you’ll work with the same tools and marketing software used by professionals in the field. Whether it's managing campaigns or analyzing data, you'll be prepared to take on digital marketing challenges. (wittenborg.eu