BSc in Communication Science

In the BSc Communication Science at University of Twente, you'll dive straight into experiential learning through the unique Twente Education Model (TOM), where hands-on projects form the heart of every module. You'll tackle real-world challenges—like designing persuasive apps, popularizing science, or exploring media effects—by actually building, testing, and pitching your solutions to organizations, all while collaborating in multidisciplinary teams with students from other fields. This student-driven approach builds practical skills in communication, research, and innovation right from year one, using theory, research, and professional skills components to support your projects and prepare you for the job market.

Here are some standout ways you'll gain those real-world skills in this program:
- Hands-on projects in every module: Each 10-week module centers on a project addressing current issues, like prototyping a user experience app with usability testing, interviewing organizations on communication challenges, or analyzing media effects—complete with Shark Tank-style pitches to companies.
- Multidisciplinary group work: Team up with students from other disciplines to divide tasks, depend on each other's output, and create cross-disciplinary solutions, fostering entrepreneurial attitudes and skills like workshop delivery and data analysis.
- Research and experimentation: Apply qualitative methods such as in-depth interviews, observation, and usability testing directly in projects, plus participate in Test Subject (TS) hours (15 total, 10 in year 1) to gain hands-on research experience.
- Professional skill-building: Develop presentation, reporting, and pitching abilities through symposia, oral exams, group assignments, and even creating podcasts on the communication field or interviewing alumni during company visits.
- Stretch and interdisciplinary modules: In year 3, join "stretch modules" like interdisciplinary groups in science, design, or math, where you'll write research proposals, explore great scientists, and produce joint final works.

In the BSc Communication Science at University of Twente, you'll dive straight into hands-on learning from day one, building real-world skills through projects at the core of every module. These 10-week modules tackle current issues like digital society, changing organisations, and persuasive tech, where you apply theory, research, and professional skills to solve them collaboratively. You'll gain expertise in social science research—formulating questions, choosing designs, and collecting data—while honing writing, visual design, and international teamwork abilities, all leading to a bachelor thesis where you conduct independent research, present at a symposium, and showcase your expertise.

Here are some standout ways you'll get practical experience tailored to this programme::

- Group projects in every module: Work in international teams on real-world challenges, like analysing media effects or innovation journeys, linking projects directly to communication professions such as online strategists or corporate communicators.
- Research training and bachelor thesis: Learn data collection methods and designs, then apply them in your final independent project with literature reviews, data gathering, and a public presentation.
- Academic and professional skills development: Build visual design, writing, rhetoric, persuasive pitches, and stakeholder communication skills, preparing you for roles in press, debate, or framing messages.
- COM@work integration: Modules connect to eight key communication careers, emphasising personal communication skills through practical components like theory application and professional scenarios.