Bachelor of Science Business Psychology

4 Years On Campus Bachelors Program

SRH Haarlem University of Applied Sciences

Program Overview

The Bachelor of Science in Business Psychology at SRH Haarlem University of Applied Sciences is a 4-year, English-taught program that blends business know-how with human insights, perfect for students fascinated by how people drive success in organizations—think roles in HR, marketing, leadership, or change management. You'll build skills to decode workplace behavior, boost productivity through emotional intelligence, and create people-centered solutions in a digital world, all while gaining hands-on experience through real projects and an entrepreneurial mindset.

Curriculum Structure

Year 1 lays a solid foundation by introducing you to core business and psychology concepts, helping you thrive in teams and understand global challenges. You'll dive into modules like Project Management & Team Work, Effective Entrepreneurship & Personal Development, and Introduction to Business Psychology, alongside Statistics and Data Analysis and Cognitive Psychology of Learning & Motivation, building essential skills for analyzing data and motivating teams right from the start.

Year 2 shifts focus to individual differences and business applications, exploring how personality and emotions shape consumer choices and leadership. Key modules include Personality Psychology: Understanding Differences Between People, Consumer Behaviour, and Emotional, Intercultural & Spiritual Leadership, plus Digital Marketing and Finance & Accounting for Business, equipping you to craft strategies that resonate with diverse people and markets.

Year 3 dives deeper into organizational dynamics, teaching you to manage change, recruit talent, and use psychology for business growth. You'll study Organisational Psychology for Change, Human Resource Management and Leadership, Personnel Selection and Recruitment, and Anthropology based Marketing and Advertising, gaining tools to lead teams through transitions and optimize HR processes effectively.

Year 4 puts it all into practice with flexibility and real-world impact, including a Study Abroad or Electives option, a substantial Internship, and an Applied Research Project. This capstone year lets you tailor your path, apply everything you've learned in professional settings, and tackle live business challenges abroad or locally.

Focus areas: Human resource management, marketing, change management, organizational development, consumer behavior, leadership, and digitalization with a people-centered approach.

Learning outcomes: Develop specialist competencies in business and psychology to create human-centered solutions; master theories in cognition, motivation, personality, emotional intelligence, and organizational dynamics; gain skills in behavioral analytics, strategic thinking, coaching, and psychometric tools for workplaces.

Professional alignment (accreditation): This is an accredited HBO Bachelor degree from SRH Haarlem University of Applied Sciences, totaling 240 ECTS over 4 years, compliant with the Dutch Higher Education and Research Act (WHW), ensuring you graduate as a qualified Business Psychologist ready for international careers.

Reputation (employability rankings): Graduates are primed for high-demand roles like HR & Talent Manager, Brand Strategist, Leadership Coach, or People-Analytics Consultant across sectors like finance, tech, and retail—skills in change management, team leadership, and consumer psychology make you a standout in a competitive job market.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Science in Business Psychology at SRH Haarlem University of Applied Sciences, you'll dive straight into experiential learning from day one, building real-world skills through hands-on projects that apply psychology to business challenges like motivation, team dynamics, and change management. Our teaching follows CORE principles, blending interactive tutorials, role-playing, debates, and group work with tech tools to make learning active and practical—think developing business plans or analyzing workplace behavior in real scenarios. This approach ensures you're not just studying theory but creating human-centered solutions for organizations, ready to hit the ground running after graduation.

Here's how we make it happen with specific program features:
- Group projects throughout: Work on team-based assignments like project management, case studies, debates, and implementing real business improvements—core to every year, from Year 1's Team Work module to advanced organizational psychology projects.
- 4-month internships: Gain professional experience with real companies, building your portfolio before you graduate, plus a semester abroad at one of our 9 partner campuses.
- Practical tools and digital skills: Use technological learning solutions, data analysis software in Statistics and Business Intelligence modules, and psychometric analytics for HR—enhancing digital HR and behavioral insights.
- Project-based blocks: One subject every 5 weeks focused on doing, not memorizing, with real-world tasks from partner businesses and start-ups on campus.
- Interactive methods: Role-playing for emotional intelligence and leadership, interview techniques, professional report writing, and presentations to master interpersonal and entrepreneurial skills.

This is your chance to turn passion into expertise—apply now and let's chat about how this program fits your future.

Progression & Future Opportunities

A Bachelor of Science in Business Psychology from SRH Haarlem University of Applied Sciences equips you with the knowledge and practical skills to understand human behaviour in business and apply psychological principles to improve workplace performance, leadership, and organisational success. With a strong combination of psychology and business expertise, you'll be well prepared to start your career or continue your education with a master's degree.

Typical career roles include:

Human Resources Specialist
Organisational Development Consultant
Recruitment and Talent Acquisition Specialist
Market and Consumer Behaviour Researcher

Your career development is supported by:

A project-based learning approach that builds practical skills in leadership, organisational psychology, marketing, human resources, and change management.
A compulsory internship and an applied research project in the final year, giving you valuable professional experience before graduation.
Opportunities to complete a study abroad semester or choose international electives to broaden your global perspective and professional network.
An NVAO-accredited bachelor's degree, recognised for its quality and providing a strong foundation for postgraduate study and international career opportunities.
Graduates are prepared for careers in recruitment, human resources, organisational development, business consulting, coaching, diversity management, change management, and market research.
SRH Haarlem University of Applied Sciences does not publish official graduate employment rates or average salary figures for this programme.
The programme includes practical business projects and applied learning experiences that help students develop industry-relevant skills, although the university does not specify individual industry partner organisations for this programme.

Further Academic Progression:

After completing this programme, you can continue with a master's degree in Business Psychology, Organisational Psychology, Human Resource Management, Business Administration, Management, Marketing, Leadership, or other related business and social science fields. The internationally recognised bachelor's degree also provides an excellent foundation for specialised postgraduate study in the Netherlands and around the world.