Bachelor in Management and Sociology in Business and Media

3 Years On Campus Bachelors Program

Kozminski University

Program Overview

The Bachelor in Management and Sociology in Business and Media is a three-year, English-taught program designed for students who are curious about how businesses, media platforms, technology and society influence one another. It combines practical management education with sociology, communication, digital media, marketing and research, making it particularly suitable for students interested in careers across media, business communication, digital marketing, research and entrepreneurship.

Curriculum Structure

Year 1:
The first year helps students build a strong understanding of both business and society. Through subjects such as Fundamentals of Management, Introduction to Sociology and Fundamentals of Marketing, students learn how organisations operate, how consumers and communities behave, and how businesses communicate their value. Courses such as Microeconomics, Fundamentals of Psychology and Professional Communication or Social Communication also strengthen their commercial awareness and interpersonal skills.

Year 2:
During the second year, students begin exploring how media, technology and research are used in modern organisations. Modules such as Media: Traditional and New, Information Architecture and Media User Experience Design and Methodology of Social Research help them understand media audiences, digital experiences and research processes. They also develop practical business skills through Internet Marketing and E-Business, Marketing Research and Design Thinking and Service Design.

Year 3:
The final year focuses on advanced digital, analytical and strategic applications. Students study subjects such as Artificial Intelligence in Business and Media, Big Data and Data Science in Business and Media and Digital Public Relations, preparing them to make informed decisions and create effective communication strategies. They also complete a Professional Internship and Diploma Seminar, allowing them to connect their academic knowledge with workplace experience and an independent final project.

Focus areas: Management, business sociology, social communication, traditional and digital media, internet marketing, e-business, media research, digital public relations, artificial intelligence, big data, data science, consumer sociology, media economics, design thinking and technological change.

Learning outcomes: Graduates learn how to analyse social and consumer behaviour, conduct qualitative and quantitative research, create digital content, design communication strategies, use modern information technologies and understand how media and technological developments affect businesses and society. The program also develops communication, critical-thinking, research, teamwork and entrepreneurial skills.

Professional alignment and accreditation: Kozminski University holds the internationally recognised AACSB, EQUIS and AMBA Triple Crown accreditations, a distinction held by approximately 1% of business schools worldwide. While these accreditations apply to the university rather than serving as a professional licence for this individual degree, they demonstrate strong international standards in business education.

Reputation: Kozminski University was ranked 42nd in the Financial Times European Business Schools 2025 ranking and was the highest-ranked business school in Central and Eastern Europe. Its international reputation, business connections and Triple Crown accreditation can strengthen the academic and professional value of the degree.

Official program link:
https://www.kozminski.edu.pl/en/programs/undergraduate-programs-bachelor/bachelor-management-and-sociology-business-and-media

Experiential Learning (Research, Projects, Internships etc.)

This program is designed to move beyond textbook learning by giving students regular opportunities to discuss ideas, solve practical problems and work with technologies used in modern media and business environments. Classes combine management theory with media practice through workshops, research activities, digital projects, guest lectures and mandatory professional experience.

Students can also learn directly from sociologists, journalists, media managers and business practitioners. The university states that some classes use virtual reality, while media-related teaching takes place in professional studios and computer laboratories equipped with hardware and software used in the digital economy. Key practical opportunities include:

Mandatory professional internship: Students can complete placements in traditional or new media organisations, digital research companies and businesses working with communication technologies.
Professional media studios: Students have access to media studios where they can develop experience with content production, communication and media-related activities.
Computer laboratories: Classes take place in computer labs equipped with technology and software relevant to digital business and media work.
Virtual reality learning: Selected classes use virtual reality and other interactive teaching methods to create more immersive learning experiences.
Workshop-based learning: A significant proportion of classes use discussions and workshops, encouraging students to present ideas, debate current issues and solve realistic organisational problems.
Design projects: Through subjects such as Design Thinking and Service Design and Information Architecture and Media User Experience Design, students can develop user-focused solutions and digital product concepts.
Research workshops: Students learn how to investigate audiences, organisations, online communities and media content through Marketing Research, Research Workshops, Media Research Methods and Social Diagnosis.
Digital and analytical tools: The curriculum introduces students to artificial intelligence, media monitoring, data mining, big data, data science and business intelligence for researching, analysing and visualising business and social information.
Industry guest sessions: Students can meet experienced journalists, sociologists and media professionals. The program has hosted figures such as Marcin Bąkiewicz, Music Director, Editor-in-Chief and Program Director at Antyradio.
Program partners: The course is supported by industry organisations including Gemius, Kuźniar Media Group, Voice House, CANAL+ Polska, Newspoint, Brief.pl and mElements, connecting students with digital research, media monitoring, podcasting, broadcasting, marketing and e-commerce expertise.
International opportunities: Subject to university approval, students may complete part of their studies at a partner university and select relevant courses within an international exchange arrangement.

Official facilities and program-learning information:
https://www.kozminski.edu.pl/en/programs/undergraduate-programs-bachelor/bachelor-management-and-sociology-business-and-media

Progression & Future Opportunities

Graduates leave the program with a versatile combination of management, communication, research and digital-media skills. They can pursue roles such as Digital Marketing Specialist, Media Planner, Public Relations Executive, Market Research Analyst, Content Strategist, Social Media Specialist, Communication Coordinator or Business Development Executive.

Their skills can be used in advertising agencies, media companies, consulting firms, e-commerce businesses, research centres, public institutions and organisations operating within the digital economy. Career development is supported through the following opportunities:

Career and Student Development Office: The university provides career workshops, development programs, e-mentoring consultations, talent programs and support with the completion of compulsory internships.
Job and Internship Fairs: Students can meet recruiters from established companies, explore vacancies and internships, learn which skills employers require and begin developing professional contacts.
Career Service platform: Students can access internship and employment opportunities advertised by employers through Kozminski University’s career service.
Industry partnerships: Program partners such as Gemius, Kuźniar Media Group, Voice House, CANAL+ Polska, Newspoint, Brief.pl and mElements provide industry relevance across research, media, content production, communication technology and e-commerce.
Entrepreneurial preparation: The program helps students understand business planning, internet marketing, media economics and digital products, supporting those who wish to establish their own media, communication or online business.
International accreditation value: Kozminski University’s AACSB, EQUIS and AMBA accreditations demonstrate internationally assessed educational quality and may support graduates applying to employers or postgraduate institutions internationally.
Graduate destinations: Graduates can work in advertising and PR agencies, internet-marketing companies, consultancies, traditional and digital media, research organisations, website editorial teams, e-commerce businesses, government bodies and non-governmental organisations.
Employment and salary information: Kozminski University does not currently publish a program-specific employment rate or graduate salary figure for this bachelor’s degree. Career outcomes will therefore depend on the graduate’s role, professional experience, language skills, location and chosen industry.

Further Academic Progression:
After graduation, students may continue into a master’s degree in areas such as Management, Marketing, Digital Business, Sociology, Media and Communication, Public Relations, Business Analytics or Research Methods. Kozminski University also has the academic authority to award doctoral degrees in management and sociology, meaning students interested in academic research can eventually progress from master’s-level education towards doctoral study.

Official career-support link:
https://www.kozminski.edu.pl/en/career-support-internships