BA Management: International Business

This is not a programme where students only memorise business theory. The university presents International Business as a practical course in which students learn how to analyse overseas markets, manage international transactions, understand customs and taxation, and adapt business decisions to different legal and cultural environments.

The programme includes practical learning, business-focused coursework and professional experience through the following opportunities:

• Professional internship: Internships account for approximately 18% of the programme structure, giving students the opportunity to apply management knowledge in a real organisation.
• Practical curriculum: The university states that 64% of the programme is dedicated to practical skills, supporting a more career-focused learning experience.
• Market Analysis: Students learn how to evaluate changing market conditions, customer expectations and international business opportunities.
• Marketing Research: This module develops students’ ability to collect, interpret and use information when making business and marketing decisions.
• International Marketing: Students learn how companies adapt products, communication and promotional strategies to different cultures and consumer markets.
• Business Planning and Enterprise Plan: Students develop structured business plans and consider the commercial, financial and operational requirements of launching or expanding a company.
• Foreign Trade Enterprise Management: This subject prepares students to manage import and export operations, foreign partners and international documentation.
• International Freight Forwarding and Transport: Students explore how products are transported between countries and how logistics supports successful foreign trade.
• EU Customs System: Learners gain practical knowledge of customs procedures, regulations and responsibilities affecting companies trading in the European Union.
• Tax systems: The programme examines taxation in Poland and selected European countries, helping students understand how tax regulations affect international operations.
• Project Management: Students develop planning, organisation, teamwork and resource-management skills that can be applied to international business projects.
• Information Technology and databases: Digital subjects help students work with business information, management systems and organised datasets.
• Multicultural business preparation: The programme teaches students to manage teams and professional relationships across different cultures, working styles and international environments.
• Erasmus+ opportunities: Students can explore international mobility through the university’s Erasmus+ programme, allowing them to gain academic and cultural experience abroad.
• Virtual University and Educational Cloud: Students have access to the university’s digital platforms for academic materials, communication and study administration.
• University library: The official university library provides access to resources in areas such as international business, economics, marketing, management, finance and project management.

Official student facilities and services link:
https://wseiz.pl/en/

Graduates are prepared to work in companies that operate across multiple countries, support international trade or plan expansion into foreign markets. The degree can lead to roles such as Export Manager, International Marketing Specialist, International Market Consultant or International Trade Specialist.

The programme and university support students’ career development through the following outcomes and opportunities:

• International corporations: Graduates can work for companies operating across several national markets, supporting market research, sales, marketing or international business strategy.
• Export management: The programme prepares students to coordinate foreign partnerships, export documentation, logistics and legal compliance.
• International market consulting: Graduates can advise companies on foreign-market entry, taxation, customs regulations, cultural differences and localisation strategies.
• International marketing: Students develop the skills to create and adapt marketing strategies for customers in different countries and cultural environments.
• Financial institutions: Graduates may work in banks or financial organisations dealing with international payments, trade finance, risk analysis and cross-border transactions.
• Practical professional preparation: The university describes the course as having a practical academic profile, with internships and applied learning forming a significant part of the programme.
• Employment-related rankings: The university highlights strong ELA graduate-outcome results across several of its programmes, including leading positions for selected fields and low unemployment indicators. However, it does not currently publish a specific employment percentage or average salary for International Business graduates.
• Industry-relevant curriculum: Modules covering customs, taxation, logistics, foreign trade, international settlements and market analysis closely reflect the knowledge needed by businesses operating internationally.
• Long-term degree value: The qualification includes 180 ECTS credits and supports recognition within the European higher education system, which can help graduates continue studying or pursue employment in Poland and other European countries.
• Graduation outcomes: Graduates are expected to understand how international companies operate, analyse different markets, manage multicultural teams and make strategic decisions in response to changing economic conditions.

Further Academic Progression: After completing the bachelor’s degree, students may continue with a master’s programme in Management, International Business, Marketing, Finance, Logistics, Project Management or Sustainable Development Management. The university itself offers master’s-level Management education, allowing graduates to develop more advanced skills in strategic decision-making, leadership, organisational analysis and international management.