BACHELOR OF BUSINESS AND ADMINISTRATION

The Bachelor of Business and Administration (BBA) is a three-year programme designed for students who want to understand how businesses operate in a global environment. It combines business knowledge with areas such as management, finance, marketing, entrepreneurship, and administration, making it a strong choice for students aiming for careers in international companies, consulting, finance, or entrepreneurship.

Curriculum Structure

Year 1:
The first year builds a strong foundation in business and administration by introducing students to key areas such as Fundamentals of Microeconomics, Fundamentals of Law and Government, Introduction to Public International Law, Quantitative Methods, and Public and Private Organisations. Students develop an understanding of economic principles, legal frameworks, analytical approaches, and how organisations function within different environments.

Year 2:
In the second year, students strengthen their management and decision-making skills through subjects such as Principles of Accounting, Introduction to EU Law, Decision Making in Business and Administration, Human Resource Management, Theory and Practice of Entrepreneurship, and Information and Communication Technologies. These modules help students understand financial processes, leadership, entrepreneurship, digital business tools, and organisational strategies.

Year 3:
The final year allows students to focus on their career interests through specialisation areas such as Business, Finance, or Governance. Students apply their knowledge to more advanced business challenges while developing expertise aligned with their professional goals.

Focus Areas

Business Management, Finance, Accounting, Entrepreneurship, Marketing, Human Resource Management, International Business, Business Law, Governance, and Organisational Strategy.

Learning Outcomes

Students graduate with the ability to analyse business environments, make informed decisions, understand financial and legal aspects of organisations, manage business processes, and communicate effectively in an international business setting.

Professional Alignment (Accreditation)

The programme is offered by the Faculty of Law, Administration and Economics, providing students with a strong academic foundation supported by experienced faculty members and research expertise.

Reputation (Employability & Academic Recognition)

The University of Wrocław is one of Poland’s leading universities, recognised for its strong academic reputation, research contribution, and long-standing history of educating professionals across various disciplines.