Bachelor in Management and Leadership

3 Years On Campus Bachelors Program

SWPS University of Social Sciences and Humanities

Program Overview

If you’re looking for a business degree that actually prepares you for the real world—not just theory—the International Business Management (BA) at SWPS University of Social Sciences and Humanities is a strong choice. It’s built for students who want to work in global business, combining core management knowledge with hands-on projects so you graduate with real experience, not just a degree.


 Curriculum Structure

Year 1 – Building Your Foundation

You start by understanding how businesses really work—how teams function, how leaders make decisions, and how organizations operate. Through modules like Organizational Behavior, Leadership, and Project Management, you’ll begin thinking like a manager while also learning Data Analysis to support smart business decisions.

Year 2 – Applying Business in Real Life

This is where things get more practical. You’ll explore areas like Sales Management, Customer Relationship Management, and Innovation Management, while working on projects such as a Community Project and Organization Development Plan. It’s not just learning concepts—you’re applying them to real situations.

Year 3 – Specialization & Career Readiness

In your final year, you shape your path by choosing a focus like Start-ups or Project Management. Instead of a traditional thesis, you’ll build a professional portfolio of real projects, along with gaining experience through internships—something employers value much more when hiring.


 Focus Areas

• Business management & leadership
• Project management & innovation
• Entrepreneurship & start-ups
• Data-driven decision making
• Communication & teamwork


 Learning Outcomes

• Confidence to manage teams and business operations
• Strong decision-making using data and analysis
• Real-world experience through internships and live projects
• Leadership, negotiation, and communication skills
• Understanding how global businesses operate


 Professional Alignment (Accreditation)

• Part of CEEMAN (Central and East European Management Development Association)
• Designed in line with international business education standards


 Reputation (Employability & Industry Exposure)

What really makes this program stand out is how career-focused it is:
• You’ll work on real projects with companies, not just classroom case studies
• The program includes extensive internship hours (around 960 hours)
• Strong links with companies like DHL, Accenture, and Procter & Gamble (P&G)
• You graduate with a portfolio of work, which gives you a clear edge in job applications

Experiential Learning (Research, Projects, Internships etc.)

At SWPS University of Social Sciences and Humanities, the International Business Management program is designed so you’re not just learning about business—you’re actively doing it. From the start, you work on real challenges faced by organizations, guided by lecturers who bring industry experience into the classroom. Instead of relying on theory-heavy exams, the focus is on building practical skills through workshops, simulations, and hands-on projects that mirror how businesses actually operate.

By the time you graduate, you won’t just have academic knowledge—you’ll have a portfolio of real work that proves what you can do. This practical exposure is built into the program through structured, career-focused experiences:

Real company projects – You work on actual business challenges provided by organizations, applying what you learn in a real-world setting
Project-based portfolio instead of a thesis – Your final output includes community projects, organization development plans, and business improvement projects, all of which you can showcase to employers
Team-based learning environment – Most assignments are done in groups, helping you build collaboration, communication, and leadership skills
Workshops and business simulations – You take part in interactive sessions that replicate real managerial situations and decision-making scenarios
Entrepreneurship-focused tasks – You’ll develop and test your own business ideas, especially if you choose the Start-ups pathway
Consulting-style approach – You learn how to analyze problems and propose solutions, just like professional consultants
Internship experience (extensive hours) – The program includes significant internship exposure, helping you gain workplace experience before graduating
Access to university facilities and learning spaces – You benefit from modern classrooms, collaborative project spaces, and access to SWPS research environment that supports innovation and applied learning

Progression & Future Opportunities

By the time you graduate from the International Business Management (BA) at SWPS University of Social Sciences and Humanities, you’re not just leaving with a degree—you’re leaving with real experience, a strong project portfolio, and the confidence to step straight into the workplace. Because the program is built around hands-on learning and real company projects, many students are ready to take on roles in international business environments from day one. Common career paths include Business Analyst, Project Coordinator, Marketing Specialist, and Junior Consultant.

What really sets you apart as a graduate is how closely your studies are connected to the real business world:

Career support & internship guidance – The university supports you in finding internships and preparing for the job market through structured guidance and practical exposure
Real company projects – You work on assignments provided by organizations, giving you insight into real business challenges and expectations
Industry connections – Collaboration with companies such as DHL, Accenture, and Procter & Gamble (P&G) helps you build relevant experience and networks
Portfolio instead of just a CV – You graduate with a collection of completed business projects, making it much easier to demonstrate your skills to employers
Strong practical experience – Continuous project work and internships ensure you’re not starting from zero when you enter the job market
Global career readiness – An international curriculum and English-medium teaching prepare you to work across different countries and industries


Further Academic Progression:

If you decide to continue studying, this degree gives you a solid foundation to move into Master’s programs in Management, International Business, Marketing, or Entrepreneurship—either at SWPS or at universities across Europe and beyond. You can also specialise further in areas like Business Analytics, Finance, or Innovation Management, depending on the direction you want your career to take.

Program Key Stats

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Sept Intake : 31st AugFebr Intake : 31st Jan


Eligibility Criteria

CDD - EEE
2.5 - 4.0
24
50

NA
NA
6.0
79–87

Additional Information & Requirements

Career Options

  • Business Analyst
  • Project Coordinator
  • Marketing Specialist
  • Junior Consultant
  • Sales Executive
  • Account Manager
  • Customer Success Specialist
  • Business Development Executive
  • Operations Executive
  • Supply Chain Coordinator
  • Administrative Manager
  • Office Manager
  • Digital Marketing Executive
  • Social Media Manager
  • Brand Executive
  • Content Strategist
  • Entrepreneur
  • Start-up Founder
  • Product Coordinator
  • Innovation Associate

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