Tourism and Hospitality Management

3 Years On Campus Bachelors Program

Vistula University

Program Overview

This three-year bachelor’s programme is designed for students who want an international career in tourism, hotels, events, gastronomy, travel services or recreation. You will combine business and management knowledge with practical industry experience, learning how to manage tourism enterprises, organise memorable events, serve international customers and respond to new technologies and changing market trends.

Curriculum Structure

Year 1

In the first year, you will build a strong understanding of how the tourism and hospitality industries operate through subjects such as Introduction to Tourism, Introduction to the Hospitality Industry and Tourism Geography. You will also develop professional communication, management and digital skills while beginning practical industry training that connects classroom learning with real tourism and hospitality workplaces.

Year 2

The second year develops your ability to manage people, customers and business operations through subjects such as Human Resources Management, Marketing in Tourism and Hospitality and Business Law. Depending on your chosen pathway, you can explore areas such as Introduction to the Events Industry and New Technology in the Events Industry, or study hotel-focused units such as Domestic and International Hotel Systems and Hotel, Food and Beverage and Recreation Services.

Year 3

In the final year, you will examine the commercial and strategic side of the sector through E-Tourism Industry, Tourist and Hospitality Enterprises Finance and Business Policy and Strategy. You will strengthen your intercultural communication and tourism-sales skills while completing diploma seminars and a final project that allows you to apply your knowledge to a relevant industry topic.

Focus Areas

Hospitality and gastronomy, business and event tourism, leisure-time tourism, recreation management, tourism marketing, digital tourism, hotel operations, customer service, entrepreneurship and intercultural communication.

Learning Outcomes

Graduates will be able to plan, organise and coordinate the work of hotels, travel agencies, tourism enterprises, restaurants, event organisations and recreation centres; manage employees and customer relationships; apply marketing, financial and legal knowledge; communicate in an international environment; and use modern technology to develop competitive tourism and hospitality services.

Professional Alignment – Accreditation

The programme holds the internationally recognised THE-ICE accreditation from the International Centre of Excellence in Tourism and Hospitality Education, confirming the quality of its education, industry cooperation, student support and strong connection between academic learning and professional practice. Students also complete six months of vocational training and may earn industry-focused certificates, including the Young Event Design Certificate, Sustainability Manager in Tourism and MPI Global Training 1.

Reputation and Employability

In the Perspektywy University Ranking 2026, Vistula was ranked 7th among Poland’s non-public academic universities, 22nd in the Graduate Labour Market category and 2nd nationally for internationalisation. The university has also reported business cooperation across the Vistula Group with approximately 300 companies, supporting access to internships, professional contacts and career opportunities.

Experiential Learning (Research, Projects, Internships etc.)

At Vistula University, the Bachelor’s in Tourism and Hospitality Management is designed to provide students with a rich blend of theoretical knowledge and practical skills essential for success in the dynamic tourism and hospitality sectors. The program emphasizes experiential learning, allowing students to engage in real-world scenarios that enhance their understanding and application of industry concepts. With state-of-the-art facilities and resources, students are well-equipped to thrive in their future careers.

Here’s how Vistula University supports experiential learning in this program:

- Internships: Students have the opportunity to participate in internships with leading companies in the tourism and hospitality industry, providing hands-on experience and networking opportunities.

- Group Projects: Collaborative projects are a key component of the curriculum, encouraging teamwork and the development of problem-solving skills in real-world contexts.

- Field Trips: The program includes field trips to various tourism and hospitality venues, allowing students to observe operations and engage with industry professionals.

- Digital Tools: Students gain proficiency in industry-standard software, including property management systems and reservation software, which are crucial for managing hospitality operations.

- Research Laboratories: Access to dedicated research facilities enables students to conduct studies and projects that contribute to their understanding of tourism trends and hospitality management.

- Libraries and Resources: The university’s extensive library and online resources provide students with access to a wealth of information, including industry reports, academic journals, and case studies.

- Guest Lectures and Workshops: Regular sessions with industry experts and workshops on current trends and technologies in tourism and hospitality enrich the learning experience.

These elements of experiential learning not only enhance academic knowledge but also prepare students for the challenges and opportunities in the tourism and hospitality sectors. By choosing Vistula University, you are setting yourself up for a successful career in a vibrant and growing industry.

Progression & Future Opportunities

Graduates of the Bachelor's in Tourism and Hospitality Management at Vistula University are well-prepared to enter a dynamic and growing industry. With a strong foundation in both theoretical knowledge and practical skills, students can pursue various roles such as Hotel Manager, Event Coordinator, and Travel Consultant. The program equips you with the tools needed to thrive in a competitive job market:

- University Services: Vistula University offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals to help you secure internships and job placements.
- Employment Stats and Salary Figures: The tourism and hospitality sector is booming, with graduates often finding employment within six months of graduation. Entry-level positions can start at around €30,000 annually, with potential for growth as you gain experience.
- University–Industry Partnerships: Vistula has established partnerships with leading companies in the tourism and hospitality sectors, such as Hilton and Accor, providing students with valuable internship opportunities and real-world experience.
- Long-term Accreditation Value: The program is accredited by relevant industry bodies, ensuring that your degree holds value and recognition in the global job market.
- Graduation Outcomes: Over 80% of our graduates are employed in their field within a year of graduation, reflecting the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing your Bachelor's degree, you have the option to pursue a Master's in Tourism and Hospitality Management or related fields, which can further enhance your expertise and career prospects. Additionally, Vistula University offers various postgraduate programs and professional development courses that can help you specialize in areas such as sustainable tourism or event management. This pathway not only deepens your knowledge but also opens doors to higher-level positions in the industry.