BA in Journalism and Social Communication (Social Media Journalism)

3 Years On Campus Bachelors Program

Vistula University

Program Overview

This program is designed for students who want to build a career in modern media, journalism, and digital communication, combining practical skills with industry knowledge. You’ll learn how to work across traditional and digital platforms while developing expertise in content creation, public relations, and media strategy.

Curriculum Structure

Year 1

In the first year, you develop a foundation in media and communication through subjects like Knowledge of the Media, Introduction to Social Communication, and Journalism Workshop – Writing. These courses help you understand how media systems function while building essential writing and analytical skills needed for journalism.

Year 2

The second year focuses on applying your knowledge in more practical contexts with modules such as Radio and Television Journalism, Public Relations and Social Communication, and Media Ethics. You begin working with different media formats while learning how communication operates in business, politics, and society.

Year 3

In your final year, the program becomes highly career-oriented, featuring courses like Digital Journalism, Social Media Management, and Press Law and Journalism Ethics. You also gain hands-on experience through internships and real-world projects, preparing you for roles in media, PR, and content creation.

Focus areas (in a string):

Journalism, Digital Media, Public Relations, Social Media Communication, Media Production, Business Communication

Learning outcomes (in a string):

Journalistic writing and reporting skills, multimedia content creation, social media strategy, media analysis, communication in business and public sectors, ethical and legal awareness in media

Professional alignment (accreditation):

State-recognized Bachelor’s degree in Poland under the European Higher Education Area (EHEA framework)

Reputation (employability rankings):

Ranked among top non-public universities in Poland (Perspektywy ranking)
Strong focus on practical training with industry professionals from TV, radio, and digital media

Experiential Learning (Research, Projects, Internships etc.)

At Vistula University, this program is built around hands-on, workshop-based learning, so you’re not just studying media—you’re actively creating it. From the beginning, you work with real journalistic formats, learning how to produce content for press, TV, radio, and digital platforms, while being guided by experienced practitioners from the industry.

The university integrates practical workshops, ICT tools, and professional training environments into the curriculum, ensuring you gain real-world experience alongside theoretical knowledge. This practical exposure is further strengthened through structured internships and career support systems that connect you directly with the media and communication industry:

Workshop-based learning: Courses like Workshop Journalism – Social Media, Workshop Journalism – Radio, TV Journalism, and Editorial Office Management train you in real media production environments.
Multimedia content production: You gain hands-on experience in image and sound processing, digital content creation, and storytelling, preparing you for modern media roles.
ICT and digital tools: Training includes ICT in Business and Artificial Intelligence basics, helping you work with modern communication technologies and digital platforms.
Industry-led teaching: Classes are delivered by journalists, PR specialists, and media professionals from radio, TV, and digital sectors.
Professional internships: A mandatory internship system supported by the Career and Internship Department allows you to gain real workplace experience in media organizations, PR firms, or communication roles.
Specialization pathways: You can choose areas like Social Media Journalism or Business Journalism, working on projects such as managing online platforms, creating campaigns, and building brand communication strategies.
Library and academic support: Students receive library training and access to academic resources, supporting both research and practical assignments.

Progression & Future Opportunities

Graduates of this program step into the industry with a strong mix of practical media skills and business communication knowledge, opening doors to roles such as journalist, social media manager, PR specialist, and content creator. With a strong focus on employability and real-world training, you are prepared to work across media organizations, digital platforms, and corporate communication environments.

To support your transition into the professional world, the university provides structured career development and industry exposure:

Career Office & E-Career platform: Access a dedicated system where you can build your CV, assess your competencies, and apply for tailored job offers and internships directly through the university portal
Workshops and career preparation: Benefit from CV workshops, interview training, and job fairs connecting you with employers and recruiters
Strong employment outcomes: Graduates from Vistula show strong job placement, with many securing employment quickly after graduation, supported by high demand in the Polish and EU job market
Industry partnerships: The university collaborates with 300+ companies globally, giving you access to internships, placements, and networking opportunities
Internships and real-world exposure: You gain practical experience through internships and placements, often leading to full-time roles after graduation
Global alumni network: Join a community of over 80,000 graduates across 100+ countries, creating strong international career connections
Ranking & employability strength: Ranked among the top private universities in Poland and highly placed in graduate employability rankings

Further Academic Progression:
After completing this degree, you can continue your studies with a Master’s in Journalism, Media Studies, Digital Marketing, Public Relations, or International Business at Vistula University or other universities across Europe. The degree follows the European Higher Education framework, making it easy to pursue postgraduate education internationally and specialize further in areas like media strategy, communication management, or digital transformation.