Double Bachelor’s Degree in Global Business and Marketing

At IPAM Marketing School for Business in Porto, students pursuing a Bachelor's in Global Business and a Bachelor's in Marketing are immersed in a dynamic learning environment that emphasizes experiential learning. This approach ensures that you not only grasp theoretical concepts but also apply them in real-world scenarios, equipping you with the practical skills needed to excel in today’s competitive job market. The university boasts state-of-the-art facilities and resources designed to enhance your learning experience and prepare you for your future career.

Here’s how you can expect to engage in experiential learning at IPAM:

- Internships: Gain hands-on experience through internships with leading companies, allowing you to apply your knowledge in a professional setting and build valuable industry connections.
- Group Projects: Collaborate with peers on real-life case studies and projects, fostering teamwork and enhancing your problem-solving skills.
- Digital Tools: Utilize industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, which are essential for modern marketing and business strategies.
- Field Trips: Participate in field trips to local businesses and marketing agencies, providing insights into the practical applications of your studies and networking opportunities.
- Research Laboratories: Access dedicated research labs equipped with the latest technology to conduct market research and analysis, enhancing your understanding of consumer behavior.
- Libraries and Resources: Benefit from extensive library resources, including access to academic journals, databases, and marketing publications that support your studies.
- Institutes and Workshops: Engage with specialized institutes and attend workshops led by industry professionals, offering you the chance to learn from experts and gain insights into current trends.

Graduates of the Bachelor's in Global Business and Bachelor's in Marketing at IPAM Marketing School for Business are well-equipped to thrive in a dynamic global marketplace. With a strong foundation in both business and marketing principles, students can pursue diverse career paths such as Marketing Manager, Business Development Executive, and Brand Strategist. The skills and knowledge gained from this dual degree open doors to exciting opportunities in various industries:

- University Services: IPAM offers dedicated career services, including personalized career counseling, resume workshops, and interview preparation sessions to help students secure internships and job placements.
- Employment Stats and Salary Figures: Graduates from IPAM have a high employment rate, with over 85% securing jobs within six months of graduation. The average starting salary for graduates in marketing roles is around €30,000 to €35,000 annually, with potential for growth as experience increases.
- University–Industry Partnerships: IPAM has established strong partnerships with leading companies such as Unilever, L'Oréal, and Accenture, providing students with networking opportunities, internships, and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: The programs at IPAM are accredited by recognized bodies, ensuring that your degree holds value in the job market and meets international standards.
- Graduation Outcomes: Alumni of the program have gone on to work in prestigious companies and have reported high levels of job satisfaction, often advancing to leadership roles within a few years of graduation.

Further Academic Progression: After completing this dual degree, students have the option to pursue a Master's degree in specialized fields such as International Business, Digital Marketing, or an MBA. This further education can enhance career prospects and provide deeper insights into advanced business strategies and marketing techniques. Additionally, students may consider certifications in areas like data analytics or social media marketing to further bolster their qualifications and stay competitive in the job market.