Bachelor in Marketing

3 Years On Campus Bachelors Program

IPAM Marketing School for Business

Program Overview

The Bachelor in Marketing at IPAM – Instituto Português de Administração de Marketing (Porto) is built for students who want to step into the world of modern marketing with both creative and analytical confidence. If you’re interested in how brands grow, how consumers think, and how digital strategies shape businesses today, this program gives you a practical, industry-focused pathway to develop those skills.

Curriculum structure

Year 1

In your first year, you build a strong base in both business and marketing fundamentals, starting with subjects like Marketing Principles, Global Economics, and Cross Cultural Studies. You will also work on Research Methods, Statistics, and Interpersonal Skills, helping you understand data, communicate ideas effectively, and think like a marketer from day one.

Year 2

In the second year, the focus shifts towards applying your knowledge in real-world scenarios. You will explore modules such as Digital Business Strategy, Product Management, and Integrated Marketing Communication, while also diving into Customer Management and Trendspotting and Future Thinking—giving you a clear understanding of how marketing evolves with consumer behaviour and technology.

Year 3

By the final year, you are working at a more strategic level, studying Global Marketing Strategies, Sales Management and Promotion, and Marketing Metrics. You will also complete a Final Project or Internship, where you get the opportunity to work directly with companies and apply everything you’ve learned in a real business environment.

Focus areas (in a string):

Digital Marketing, Consumer Behaviour, Branding, Marketing Strategy, Analytics, Global Marketing

Learning outcomes (in a string):

Build strong strategic marketing thinking, apply data to business decisions, create effective marketing campaigns, understand global markets, gain hands-on industry experience

Professional alignment (accreditation):

The program is closely connected to industry, with real business projects, company collaborations, and practical learning that reflects current marketing practices and employer expectations

Reputation (employability rankings):

IPAM is recognised as a specialised marketing school with a strong practical approach, known for preparing students for employment through real-world exposure and industry integration

Experiential Learning (Research, Projects, Internships etc.)

At the Bachelor in Marketing at IPAM – Instituto Português de Administração de Marketing (Porto), you don’t just learn marketing—you actively practice it. From early in the program, you’ll work on real business challenges with companies, gaining hands-on experience that helps you understand how marketing decisions are actually made in the real world. The learning environment is highly interactive, supported by modern classrooms, collaborative spaces, and digital tools that encourage creativity, teamwork, and problem-solving.

Everything is designed to make you feel like you’re already part of the industry, not just preparing for it:

• Real Business Projects: Work directly with startups, small businesses, and multinational companies on live marketing challenges
• Learning by Doing Approach: Apply concepts immediately through practical assignments and case-based learning
• Group Projects: Regular team-based projects that simulate real marketing teams and decision-making environments
• Industry Exposure: Participate in workshops, guest lectures, and company interactions with professionals
• Internship / Final Project: Complete a final internship or applied project, giving you real work experience before graduation
• Digital & Analytical Skills: Develop data-driven marketing thinking and strategy skills through practical coursework
• Campus Facilities: Access to library resources, study areas, auditoriums, and collaborative learning spaces designed for business students
• Global Exposure: Opportunities for international exchange programmes, helping you understand marketing across different markets

Progression & Future Opportunities

Graduating from the Bachelor in Marketing at IPAM – Instituto Português de Administração de Marketing (Porto) means you’re not just leaving with a degree—you’re leaving with real experience and a clear understanding of how marketing works in today’s business world. With your hands-on projects and industry exposure, you’ll be ready to step confidently into roles like Marketing Executive, Digital Marketing Specialist, Brand Executive, or Business Development Associate:

• Career & Employability Support: A dedicated employability office helps you with CV building, interview preparation, and job search strategies, making the transition into work much smoother
• Internship & Job Access: You’ll have access to internship opportunities and job offers through IPAM’s employer network and career platform
• Strong Industry Connections: The program works closely with startups, SMEs, and multinational companies, so you’re constantly exposed to real employers and real projects
• Networking Opportunities: Regular events, workshops, and industry talks allow you to build connections with professionals and recruiters
• Professional Recognition: Opportunity to work towards globally recognised marketing certifications that strengthen your profile
• Career-Ready Skillset: You graduate with practical strengths in digital marketing, analytics, branding, and strategy, exactly what employers are hiring for

Further Academic Progression:

If you want to specialise further, you can move on to a Master’s degree in Marketing, Digital Marketing, Brand Management, or International Business—either at IPAM or at other top universities across Europe. You can also expand into areas like data analytics, business strategy, or entrepreneurship, giving you flexibility to shape your career in the direction that excites you most.