1. Nanyang Technological University
  2. Program
  3. Bachelors
  4. Bachelor of Business Marketing

Bachelor of Business Marketing

4 Years On Campus Bachelors Program

Nanyang Technological University

Program Overview

The Marketing specialisation prepares you for an exciting career in a variety of marketing functions that may include brand and product management, key account management, trade marketing, advertising, and marketing research. It gives you a strong grounding in market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories relevant to modern marketing practice. The curriculum places a strong emphasis on experiential pedagogical methods, and you can expect to learn through business cases, computerised simulations, field trips, consumer experim ents, online tools and various team projects.

Program Key Stats

S$ 20100 (Annual cost)



25 %

Eligibility Criteria

3.6
37
85

1300
7
100

Additional Information & Requirements

General Paper of the Singapore Cambridge GCE 'A' Level Examination, 12 years of general education or will be taking High School national examinations in the year of application in order to be considered for admission, IELTS: a minimum of 6 for the Writing sub-test, TOEFL: a minimum of 570 (paper) or 90 (internet), SAT1: a minimum of 600 for the Verbal section; or 7 for the Essay section, Additional Mathematics at Junior High School Level / Mathematics at IB Standard Level

Career Options

  • Marketing associate
  • Digital Marketing Manager
  • Specialist Data Analytics and Reporting
  • Content Writer- Marketing Communication
  • Email Marketing Executive

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