1. Singapore University of Social Sciences
  2. Program
  3. Bachelors
  4. BA Marketing

BA Marketing

4 Years On Campus Bachelors Program

Singapore University of Social Sciences

Program Overview

The Marketing Major-Minor programme provides foundational business knowledge and basic training in the marketing function. Using real-life contexts, our students learn to conceptualise and position products in the market, appreciate how pricing policies and promotional strategies impact product success, and distribute and place ideas, goods and services to best satisfy individual consumers and fulfil organisational objectives.

Program Key Stats

S$ 15720 (Annual cost)



Eligibility Criteria

3.3
33
75

1260
6.5
85

Additional Information & Requirements

Academic certificates and transcripts (i.e. GCE 'A' levels, Polytechnic Diploma, IB Diploma, NUS High Diploma, GCE 'O' levels, SAT1), Certificates and testimonials (eg. Work experience, social or community service, volunteer work), NRIC, Certificates and testimonials for National Service (if applicable), Resume, Prepare a 500-word essay, An IELTS score of 6.5, or a TOEFL score of 580 (paper-based) or 237 (computer-based) or 85 (internet-based)

Career Options

  • Assistant Professor
  • Marketing Coordinator
  • Events and Marketing Coordinator
  • Marketing & Training Program Manager
  • Food & Nutrition Marketing & Outreach Specialist
  • Social Media & Digital Marketing Coordinator

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