1. Yonsei University
  2. Program
  3. Bachelors
  4. BBA in Marketing

BBA in Marketing

4 Years On Campus Bachelors Program

Yonsei University

Program Overview

Marketing examines the issues that arise out of changing consumer behaviors and the operation of market forces. Specifically, it reviews current conceptual, theoretical, and managerial issues concerning new products, price, distribution, and promotion. This concentration also examines market research theories, brand management, service marketing, Internet marketing, and global marketing through analysis of consumer behaviors.

Program Key Stats

₩3564000 (Annual cost)



Eligibility Criteria

2.5
27
60

7
80

Additional Information & Requirements

Copies of Official Transcript, CGPA must be over CGPA 2.7 on a 4.3(CGPA 2.5 on a 4.0 ), ECTS (C or above), TOEFL score must be a minimum of 79 in iBT(cBT 213, pBT 550) or IELTS 6.5(English), Or KLAT level 4 or TOPIK level 4.

Career Options

  • Marketing manager
  • Marketing coordinator
  • Senior Sales Associate
  • Client Relationship Executive
  • Digital Marketing Executive

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