Double Degree in Business Administration and Management & Marketing in Madrid

NA On Campus Bachelors Program

ESIC Madrid

Program Overview

The Double Degree in Business Administration and Management & Marketing at ESIC Madrid equips you with top-tier skills in business leadership, strategy, finance, economics, and cutting-edge marketing trends to thrive in dynamic markets. It's perfect for ambitious students who want to lead businesses while mastering how to connect with customers, blending practical business know-how with creative marketing strategies for a competitive edge.

### Curriculum structure
Year 1 lays a strong foundation by introducing you to the essentials of business and economics, starting with subjects like Economic History, Corporate Mathematics, and Introduction to Corporations I in the first semester, which help you grasp historical contexts, quantitative tools, and basic company structures. In the second semester, you'll dive into Introduction to Economics, Financial Mathematics, and Introduction to Marketing, building analytical skills alongside your first taste of marketing principles and computer applications tailored to the field. This year sets you up with critical thinking and ethical grounding through modules like Critical Thinking and Professional Ethics.

Year 2 ramps up with core business and marketing tools, featuring courses such as Market Research I, Quantitative Methods Applied, and Business Technology Tools to sharpen your data-driven decision-making. You'll explore consumer insights and strategy through Branding, Consumer Behavior, and Product Strategy, learning how to shape brand identities and understand buyer psychology in real-world scenarios. By year's end, modules like Automation and Marketing Information Systems and Social Media and Influencer Marketing prepare you to leverage digital tools for modern campaigns.

Year 3 focuses on advanced strategy and operations, with standout subjects including Strategic Management, Financial Management II, and Distribution Policy and Ecommerce that teach you to navigate economic environments and optimize sales channels. Courses like Pricing Strategy, Communication Management, and CSR (Corporate Social Responsibility) hone your ability to balance profits, ethics, and customer engagement across global markets. You'll also tackle National and International Economic Environment of the Firm and Balance Analysis for a deep dive into financial health and strategic planning.

Year 4 culminates in hands-on application through External Internship (Marketing) (24 ECTS), where you gain real-world experience, alongside the End of Degree Project (Business Administration and Management) and capstones like Marketing Plan and Industrial and Services Marketing. This phase emphasizes leadership with Strategic Management and Corporate Politics II, Sales Management, and Digital Marketing Strategies, ensuring you're ready to launch careers with practical projects and industry exposure.

Focus areas: Business strategy, finance, people management, digital marketing, consumer behavior, ecommerce, market research, and global operations.

Learning outcomes: Gain dual qualifications to lead businesses, craft winning marketing strategies, analyze markets with data, manage finances effectively, and excel in digital and international environments.

Professional alignment (accreditation): Official Spanish university degrees (Grado en Administración y Dirección de Empresas + Grado en Marketing), verified under the European Higher Education Area framework for seamless recognition across Europe.

Reputation (employability rankings): ESIC boasts strong employability with graduates landing roles at top firms; it's ranked among Spain's leading business schools for marketing and management, with practical training driving 90%+ employment rates shortly after graduation (official ESIC stats).

Ready to take the next step? Apply now at [ESIC Double Degree in Business Administration & Marketing Madrid](https://www.esic.edu/university/grados/double-bachelors-degree-business-administration-and-management-marketing-madrid).

Experiential Learning (Research, Projects, Internships etc.)

At ESIC Madrid, our Double Degree in Business Administration and Management & Marketing puts practical skills front and center, so you're not just learning theory—you're building real-world expertise through hands-on projects, tech tools, and industry exposure right from the start. You'll dive into subjects like Market Research, Digital Marketing Strategies, and Marketing Plans that involve group work and data-driven decisions, plus get 24 ECTS credits for an External Internship in Marketing to apply everything in a professional setting.

This experiential approach equips you with tools used by top companies:

- Group projects and collaborative work in courses like Marketing Plan, Market Research I & II, and Strategic Management, where teams analyze real market data and develop strategies together.
- Mandatory External Internship (Marketing) worth 24 ECTS, giving you direct experience in real companies to bridge classroom learning with the job market.
- Specific software and digital tools through subjects like Computer Science Applied to Marketing, Business Technology Tools, Automation and Marketing Information Systems, Digital Marketing Metrics and Analytics, and Organización y Gestión de Datos (data curation), teaching you platforms for analytics, automation, and content management.
- Advanced marketing projects such as Distribution Policy and Ecommerce, Price and Cost Policy, Branding, and Consumer Behavior, often involving simulations and case studies for practical strategy-building.

Imagine gaining this edge in Madrid's vibrant business scene—it's why our grads lead in dynamic roles. Ready to take the next step and apply? Check out the full facilities list here: https://www.esic.edu/university/grados/double-bachelors-degree-business-administration-and-management-marketing-madrid

Progression & Future Opportunities

At ESIC Madrid, our Double Degree in Business Administration and Management & Marketing puts practical skills front and center, so you're not just learning theory—you're building real-world expertise through hands-on projects, tools, and experiences tailored to business and marketing leaders. You'll dive into subjects like Market Research, Digital Marketing Strategies, Marketing Plans, and External Internships right in the syllabus, using industry-standard digital tools and simulations to apply what you learn immediately. This approach ensures you graduate ready to lead in dynamic markets, with a portfolio of tangible achievements.

Here's how our program delivers that experiential edge, straight from the curriculum:
- External Internships (Marketing): A full 24 ECTS dedicated internship in your final year, giving you real professional exposure in marketing roles.
- Marketing Plan projects: Develop and present comprehensive plans, including group work on strategies like Distribution Policy, Ecommerce, and Pricing—mirroring actual business challenges.
- Market Research I & II: Hands-on courses (up to 4.5-6 ECTS each) where you'll conduct real analysis using tools like quantitative methods and data curation.
- Digital and tech tools: Courses such as Computer Science Applied to Marketing, Business Technology Tools, Automation and Marketing Information Systems, and Digital Marketing Metrics teach software for analytics, social media, and ecommerce platforms.
- Group projects and simulations: Integrated throughout, like Marketing Intelligence, Consumer Behavior analysis, and strategic modules with business simulations for collaborative decision-making.

This is your chance to turn classroom knowledge into career momentum—spots for September 2026 are filling fast at 14,500€ for the full program. Ready to apply? Let's get you started: https://www.esic.edu/university/grados/double-bachelors-degree-business-administration-and-management-marketing-madrid