Bachelor of Business Administration and Digital Innovation with Digital Communication & PR

3 Years On Campus Bachelors Program

GBSB Global Business School Barcelona

Program Overview

The Bachelor of Business Administration and Digital Innovation with Digital Communication and PR at GBSB Global Business School Barcelona equips you with a strong foundation in business essentials while specializing in cutting-edge digital tools, PR strategies, and communication skills to thrive in today's fast-paced, tech-driven world. It's perfect for creative, outgoing students passionate about marketing, media, and innovation who want to shape global brands and lead communication campaigns—imagine turning ideas into viral successes from the heart of vibrant Barcelona.

Curriculum Structure
First Year
You'll kick off with a solid grounding in the global business environment, exploring how international markets and digital shifts influence success, alongside business communication to master clear, persuasive messaging in professional settings. Dive into introduction to digital entrepreneurship and innovation to spark your entrepreneurial mindset, fundamentals of marketing in the digital era for hands-on strategies in social media and online campaigns, plus essentials like principles of accounting, business law in a digital context, and business math and statistics—building the toolkit to analyze data and navigate legal landscapes confidently.

Second Year
Building momentum, you'll deepen your expertise with advanced business modules that blend theory and practice, focusing on operational strategies and digital tools tailored to communication pros. Courses emphasize leadership, marketing analytics, and innovative PR tactics, preparing you to craft multi-channel campaigns and handle real-world business challenges with agility.

Third Year
In your final year, specialize through professional and career development to polish your resume and network like a pro, innovative and creative thinking to generate bold ideas, and corporate finance for smart financial decision-making in PR projects. Tackle disruptive technologies for innovation and change to harness AI and emerging tech for communication breakthroughs, choose electives in digital PR or branding, and cap it off with your undergraduate dissertation—a showcase project that proves you're ready to lead.

Focus Areas
Multi-channel PR, universal communication campaigns, corporate branding, digital innovation, and new technologies—designed to make you a storytelling expert in the digital age.

Learning Outcomes
Develop critical thinking in business and digital innovation; manage complex projects with ethical, innovative approaches; show creativity in digital transformation; and build lifelong skills for managerial roles in dynamic organizations.

Professional Alignment (Accreditation)
This is an officially recognized, state-accredited qualification (180 ECTS, MQF/EQF Level 6) awarded by GBSB Global Business School, licensed by the Malta Further & Higher Education Authority (License 2020-012), approved by Catalonia's Department of Research and Universities (Resolution REU/3131/2025), and listed in Spain's RUCT register (code 08073661).

Reputation (Employability Rankings)
GBSB Global stands out as a top-ranked business school in Barcelona, listed among Spain's Top 10 Digital Business Schools, the first Microsoft Showcase School in Spain, and celebrated for its focus on tech-driven employability that prepares graduates for global careers—students from over 100 countries collaborate here, boosting your network and edge in innovation hubs.

Experiential Learning (Research, Projects, Internships etc.)

At GBSB Global Business School Barcelona, our Bachelor of Business Administration and Digital Innovation with Digital Communication and PR dives deep into hands-on learning, where you'll build real-world skills in digital transformation, PR strategies, and innovative business practices right from day one. You'll tackle projects, case studies, and collaborations with peers from over 100 countries, sharpening your ability to think agilely and create solutions that work globally—think designing digital campaigns, pitching ideas, and leading teams in a digitized economy. This practical edge comes from studying in Barcelona's vibrant business hub, blending classroom insights with tools that mirror industry realities.

Here's how our program turns theory into action through specific experiential opportunities:
- Group projects and team collaborations: Develop digital transformation and intra-entrepreneurial projects, working with diverse international teams to deliver high-performance outcomes in digital business and PR scenarios.
- Practical approach to digital tools: Gain proficiency in digital technologies essential for PR, communication, and management careers, including hands-on work with e-commerce, fintech, and innovation platforms to lead in dynamic organizations.
- Case studies and real-world simulations: Apply business principles through technology trends and modern processes, focusing on global strategy, digital communication, and PR in a highly digitized world.
- Modular curriculum for tailored experience: Progress flexibly through certificates, diplomas, and projects, customizing your path in digital innovation and PR while building entrepreneurial skills like business planning and pitching.

Progression & Future Opportunities

At GBSB Global Business School Barcelona, our Bachelor of Business Administration and Digital Innovation with Digital Communication and PR puts you right in the action, building real-world skills through hands-on projects, case studies, and collaboration with peers from over 100 countries. You'll dive into digital transformation, entrepreneurship, and global strategies in Barcelona's vibrant business hub, using technology trends and modern processes to tackle actual industry challenges and shape innovative solutions. This approach ensures you're not just learning theory—you're gaining the agility and creativity to lead in a digitized economy, with a curriculum that emphasizes proficiency in digital tools and team-based digital projects.

Here are some standout ways our program delivers experiential learning tailored to digital communication, PR, and business innovation::

- Group projects and collaborations: Work on digital transformation and intra-entrepreneurial projects in teams, developing high-performance outcomes like launching digital businesses or creating products/services for global markets, drawing from diverse international perspectives.
- Hands-on digital technology proficiency: Build literacy in relevant digital business technologies, e-commerce, fintech, and sustainable innovation tools to pursue careers in dynamic organizations.
- Industry-relevant case studies: Apply critical thinking and problem-solving to real-world business scenarios, including ethical, innovative approaches to management and PR in a digital age.
- Global classroom experience: Collaborate across cultures and industries in Barcelona, extending learning beyond traditional walls to prepare you for borderless leadership.