Bachelor of Business Administration and Digital Innovation with Fashion & Luxury Business Management in Madrid

NA On Campus Bachelors Program

GBSB Global Business School Barcelona

Program Overview

Our Bachelor of Business Administration and Digital Innovation with Fashion & Luxury Business Management in Madrid at GBSB Global Business School blends cutting-edge business skills with the glamour of luxury fashion, giving you real-world tools to thrive in this dynamic industry. It's perfect for creative, ambitious students passionate about fashion who want to master digital strategies, sustainability, and global branding—preparing you for high-impact roles right after graduation.

 

### Curriculum Structure
Year 1 lays a strong foundation in core business principles tailored to digital innovation, helping you understand the basics of how luxury brands operate in a fast-changing world. You'll dive into courses like Managerial Accounting, Leadership and Organizational Behavior, and Business Economics, building skills in financial analysis, team dynamics, and economic trends that are essential for the fashion sector. This year sets you up with practical knowledge through hands-on projects that mirror real industry challenges.

Year 2 ramps up with advanced business topics and introduces electives that let you specialize in fashion and luxury, sharpening your ability to launch and manage innovative ventures. Key courses include Starting a New Digital Business, Business Research Methods, and electives like Sustainable Fashion and Luxury or Fashion & Luxury Marketing, where you'll explore eco-friendly practices, consumer insights, and targeted marketing strategies for high-end brands. Group projects and industry-inspired lectures make this year all about applying what you learn to create standout business ideas.

Year 3 focuses on leadership and innovation, culminating in your Undergraduate Dissertation on a fashion/luxury topic of your choice, while honing professional skills for the job market. You'll tackle courses such as Professional and Career Development, Corporate Finance, Innovative and Creative Thinking, and electives like Digital Branding or Event Management & Sponsoring, mastering finance, disruptive tech, and creative strategies to lead luxury campaigns and events. This capstone year includes career prep and a final qualification as your Bachelor (B.A.) of Business Administration and Digital Innovation with Fashion & Luxury Business Management (180 ECTS, EQF/MQF Level 6).

Focus areas: Digital innovation, sustainable luxury practices, global brand management, retail strategies, and consumer behavior in high-end markets.

Learning outcomes: Gain expertise in crafting digital strategies for luxury brands, leading sustainable fashion initiatives, analyzing high-end consumer trends, and driving business innovation—equipping you to excel in roles like brand management, marketing, and retail leadership.

Professional alignment (accreditation): Authorized by the Department of Education, Science, and Universities of the Madrid Regional Government as a Foreign Educational Center (code 28082198); internationally accredited by bodies like ACBSP (recognized by CHEA in the USA).

Reputation (employability rankings): GBSB Global's Master in Fashion & Luxury Business Management ranked Top-40 worldwide and #1 in Spain by Eduniversal 2024—reflecting the strength of our fashion programs; alumni land roles at elite brands like Celine, Swarovski, LVMH, and Nike.

Ready to take the next step? [Apply now](https://www.global-business-school.org/programs/bachelor-europe-bachelor-of-business-administration-online/bachelor-of-business-administration-and-digital-innovation-with-fashion-luxury-business-management-in-madrid/)

Experiential Learning (Research, Projects, Internships etc.)

At GBSB Global Business School in Madrid, our Business Bachelor with Fashion & Luxury Business Management dives deep into experiential learning, building real-world skills through a hands-on "learning-by-doing" approach that's perfect for the fast-paced luxury industry. You'll tackle practical case studies, creative workshops, and company visits right in Europe's fashion hub, gaining the tools to manage brands, innovate digitally, and lead projects from day one. This isn't just theory—it's about getting your hands dirty with industry pros, networking events, and projects that mirror actual fashion business challenges.

 

Here are some standout ways you'll build those skills:
- Company visits and field trips to luxury sectors like food & wine, jewellery & watches, spa & recreation, and fashion & accessories, plus history of fashion lectures or museum visits for immersive sector analysis.
- Group projects and capstone work, including practical organizational audits, case studies, original research, entrepreneurial project management, and a dissertation focused on fashion/luxury topics.
- Hands-on leadership experiences like student-led offline events with industry experts, sustainable brands, and enthusiasts, plus workshops on event management, sponsoring, and financial strategies for business development.
- Internships and industry networking woven throughout, with exclusive access to top professionals, fashion events, and connections to alumni at brands like Celine, Swarovski, LVMH, and Nike.
- Digital tools and innovation focus via electives like Digital Branding, Digital Strategies for Luxury Brands, Starting a New Digital Business, and Management of Retail and Electronic Distribution Channels.

Imagine stepping into a career where you've already run projects for real luxury brands—this program sets you up perfectly. Ready to apply and make it happen? Check out our full facilities list [here](https://www.global-business-school.org/gbsb-global-business-school-madrid/).

Progression & Future Opportunities

At GBSB Global Business School Barcelona, our Bachelor of Business Administration and Digital Innovation with Fashion & Luxury Business Management dives deep into experiential learning, where you'll build real-world skills through hands-on projects, industry collaborations, and immersive activities tailored to the fast-paced luxury sector. Right in the heart of Barcelona's vibrant Eixample district—a true fashion hub—you'll use state-of-the-art classrooms and advanced tech to plan retail pop-ups, audit live online stores, and pitch your own capsule collections to industry pros. This isn't just theory; it's your launchpad to working with global brands like LVMH or launching your own venture.

 

Here's how our program turns learning into action with specific opportunities designed for fashion and luxury:

- Group projects and capstone work: Tackle practical group assignments like organizational audits, case studies, or your own undergraduate dissertation focused on fashion/luxury topics, plus hands-on lectures that simulate global business challenges.
- Industry visits and immersive experiences: Join company visits to top luxury firms, exclusive fashion events, and workshops with managers—think sketching sessions and real-world brand interactions right in Barcelona.
- Event management in practice: Organize student-led offline events connecting brands, experts, and enthusiasts, or dive into electives like Event Management & Sponsoring.
- Internships and career pathways: Get personalized faculty guidance toward internships at local or international labels, building a portfolio that opens doors at giants like Celine, Swarovski, Nike, or LVMH.
- G-Accelerator startup program: Pitch and develop your own business ideas, including digital ventures in sustainable fashion or luxury branding.
- Workshops and electives with digital tools: Explore digital branding, disruptive tech, and electives like Fashion & Luxury Marketing or Management of Retail and Electronic Distribution Channels, applying tools for online stores and e-commerce strategies.

Imagine gaining this edge in Madrid's dynamic scene while studying at our Barcelona campus—it's the perfect mix of business smarts and luxury flair to kickstart your career. Ready to apply? Spots fill fast for our next intake—let's chat about your fit today.

Check out our full facilities list here: https://www.global-business-school.org/barcelona-campus/

Eligibility Criteria

BBB
34

6.0
79

Additional Information & Requirements

Career Options

  • retail
  • e-commerce

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