Bachelor's Degree in Marketing in Madrid

4 Years On Campus Bachelors Program

ESIC Madrid

Program Overview

The Bachelor’s Degree in Marketing at ESIC Business & Marketing School is built to help you understand how brands grow, how consumers think, and how data drives modern marketing decisions. It’s a great fit if you’re someone who enjoys both creativity and business, and wants to build skills in areas like digital marketing, branding, and strategy through real-world exposure.

Curriculum Structure

Year 1:
You start by building a strong base in business and marketing, exploring subjects like Introduction to Marketing, Consumer Behaviour, and Business Fundamentals. This year helps you understand how companies operate and how marketing fits into the bigger picture of a business.

Year 2:
In the second year, you go deeper into how marketing decisions are made, studying areas such as Market Research, Data Analysis, and Marketing Communication. You begin working with insights and data to understand customer needs and support business strategies.

Year 3:
This is where things become more specialised and practical, with modules like Digital Marketing (SEO, SEM, Social Media), CRM, and E-commerce. You also get exposure to tools like Power BI, helping you turn data into actionable marketing decisions through real case studies.

Year 4:
In your final year, you bring everything together by developing a full marketing strategy, including branding, KPIs, and business planning, while also completing internships to gain real industry experience. This year is focused on preparing you for your career.

Focus Areas (in a string)

Digital Marketing, Consumer Behaviour, Market Research, Brand Management, Data Analytics, Business Strategy, CRM & Marketing Technology

Learning Outcomes (in a string)

Develop marketing strategies, analyse consumer insights, create digital campaigns, manage brands, interpret data for decision-making, and connect marketing with overall business performance

Professional Alignment (accreditation)

Designed with a strong industry focus, the program combines marketing, business, and digital skills, supported by practical learning and close links with companies

Reputation (employability rankings / stats)

Around 95–96% of students secure employment within one year of graduation
Access to a network of 2,500+ partner companies, offering strong internship and job opportunities

Experiential Learning (Research, Projects, Internships etc.)

At ESIC Business & Marketing School, experiential learning is where this program really stands out—you’re not just learning concepts, you’re actively applying them in real business contexts from early on. Throughout the degree, you’ll work on live case studies, data-driven projects, and digital campaigns, helping you understand how marketing actually works inside companies. By the time you reach your final year, you’ll already have hands-on experience using industry tools and solving real marketing challenges.

The program blends classroom learning with practical exposure, giving you access to modern digital tools, structured projects, and industry connections that prepare you for the workplace from day one:

Built-in internships: You complete mandatory curricular internships, giving you real industry experience before you graduate
Extra internship opportunities: Access ESIC’s job bank and company network for additional placements
Real business projects: Work on actual company case studies, solving current marketing challenges
Digital tools training: Gain hands-on experience with tools like Power BI, CRM systems, SEO, SEM, social media platforms, and e-commerce tools
Practical coursework: Modules include applied work such as project planning (MS Project) and digital content creation (Photoshop)
Data-driven learning: Learn how to connect marketing strategies with real business performance using data and KPIs
Career support services: Dedicated support to help you secure internships and job opportunities through ESIC’s network
Specialisation options: Opportunity to enhance your skills with additional diplomas in Digital Tools & Multimedia or Professional Skills

Progression & Future Opportunities

A degree in Marketing from ESIC Business & Marketing School sets you up for a career where you can combine creativity with real business impact. Graduates typically move into roles like Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst, working across industries from advertising to consulting and digital business. What makes this program stand out is how focused it is on getting you job-ready—not just qualified, but confident to step into the industry:

Career support (Professional Development Unit): You’ll get access to personalised career guidance, job portals, recruitment events, and networking opportunities that connect you directly with employers
Strong employability: Around 95–96% of students secure a job within one year, reflecting how industry-ready graduates are
Industry connections: ESIC works with 3,000+ partner companies, giving you strong access to internships and job opportunities
Global exposure: You become part of a network of 70,000+ alumni and benefit from international exchange opportunities with 145+ universities worldwide
Career pathways: Graduates go into areas like advertising, branding, sales, digital marketing, and market research
Long-term value: A strong reputation in marketing education, combined with practical training, helps graduates build long-term careers in competitive global markets

Further Academic Progression:

After finishing this program, you can take your career further with specialised postgraduate degrees such as a Master’s in Marketing Management, Digital Marketing, or Marketing & Sales at ESIC. This is a great option if you want to deepen your expertise, specialise in a niche area, or move into leadership roles in the future.