Bachelor's degree in Advertising, Public Relations and Marketing

4 Years On Campus Bachelors Program

University of Barcelona

Program Overview

This bachelor’s degree at the University of Barcelona gives you a strong academic foundation while helping you build practical, real-world skills that employers value. It’s a great fit if you want a well-recognized European degree that develops your critical thinking, research ability, and prepares you for both careers and further study.

Curriculum Structure

Year 1

You start by building your fundamentals, getting comfortable with the core concepts of the subject. This year focuses on understanding key ideas and developing essential academic and analytical skills.

Year 2

In the second year, you go deeper into the subject with more focused modules. You’ll begin applying what you learn to real-life situations through assignments, case studies, and practical work.

Year 3

By the third year, your learning becomes more specialized and advanced. You’ll explore different areas within the field, while also strengthening your research skills and independent thinking.

Year 4

The final year is all about preparing you for your next step. You’ll work on advanced topics and usually complete a final project or dissertation, helping you transition smoothly into a career or postgraduate study.

Focus Areas

Strong academic foundation, practical application, research skills, critical thinking, subject specialization

Learning Outcomes

You graduate with solid subject knowledge, strong problem-solving ability, research and communication skills, and the confidence to apply your learning in real-world situations

Professional Alignment (Accreditation)

This is an official Spanish university degree aligned with the European Higher Education Area (EHEA), meaning it is widely recognized across Europe and internationally

Reputation (Employability & Rankings)

The University of Barcelona is one of Spain’s top universities, with graduates achieving around 89.7% employment, showing strong industry recognition and career outcomes

Experiential Learning (Research, Projects, Internships etc.)

At the University of Barcelona, your learning experience isn’t just about lectures—you’re actively building skills through research, collaboration, and real academic environments. From the beginning, you’ll use digital platforms, work on projects, and engage with resources that help you understand how your subject applies beyond the classroom. Being in a city like Barcelona also adds a unique advantage, where your academic learning connects with a vibrant, real-world setting.

As you move through the degree, your learning becomes more hands-on and practical, supported by strong facilities and resources:

CRAI Library Network: Access to multiple specialised libraries, quiet study zones, and extensive digital research databases
Virtual Campus: A central platform where you manage coursework, submit assignments, and collaborate with classmates and professors
Laboratories & Practical Spaces: Subject-specific labs and facilities that allow you to apply theory through practical work (depending on your faculty)
Computer Labs & Digital Tools: Dedicated spaces for data analysis, simulations, and academic projects
Research Exposure: Opportunities to engage with ongoing research and develop analytical thinking skills
Collaborative Projects: Group work, presentations, and case-based learning built into your modules
Barcelona as a Learning Environment: Studying in a major European city gives you cultural exposure and real-world context to your studies
Student Support Services: Academic guidance, learning support, and resources to help you succeed throughout your degree

Progression & Future Opportunities

Studying at the University of Barcelona puts you in a strong position when it comes to your future. By the time you graduate, you’ll have built a solid academic foundation along with practical skills that employers look for, making it easier to step into a career or continue with further studies. Graduates typically move into roles such as Business Analyst, Marketing Executive, Research Assistant, and Project Coordinator.

What really supports your career journey is the university’s strong focus on employability:

Career Support Services: You’ll have access to career guidance, workshops, and job preparation activities designed to help you feel confident entering the job market
Strong Employment Outcomes: Around 89%+ of graduates find employment, reflecting strong industry recognition
Internship Opportunities: Thousands of internship placements each year help you gain real-world experience while you study
Global Exposure: Opportunities to study abroad through international partnerships with universities worldwide
Recognised Qualification: Your degree is aligned with the European Higher Education Area (EHEA), making it widely accepted across Europe and beyond

Further Academic Progression:

After completing your degree, you can choose to specialise further by pursuing a Master’s degree in your area of interest, either at the University of Barcelona or internationally. You could also move into research or doctoral studies, depending on whether you want to focus more on academia or advanced professional roles.