BSc (Hons) Business Administration: Media and Communications

3 Years On Campus Bachelors Program

European School of Economics Madrid

Program Overview

The BSc (Hons) Business Administration: Media and Communications at the European School of Economics (ESE) Madrid equips you with cutting-edge skills in media, social platforms, and global business to thrive as a proactive manager in today's digital world. It's perfect for creative, ambitious students passionate about communications who want hands-on experience like two worldwide internships, campus transfers across London, Milan, Florence, Rome, or New York, and a British degree with foreign language credits—all in compact classes with personalized attention.

Curriculum Structure
Year 1 builds your foundation in business essentials while sparking creativity in media. You'll dive into core modules like Business Economics, Quantitative Methods, and Introduction to Media and Communications, learning how economic principles and data analysis fuel innovative media strategies in a global context.

Year 2 ramps up with advanced business tools tailored to media dynamics, emphasizing innovation and cross-cultural skills. Key courses include Digital Marketing, Corporate Communications, and Media Production, where you'll master digital campaigns, strategic messaging, and content creation to manage resources across borders.

Year 3 sharpens your expertise for real-world leadership, culminating in a specialization-focused final project. You'll tackle modules such as Strategic Management in Media, Global Media Ethics, and Internship Integration, blending leadership, ethical decision-making, and practical placements to launch your career confidently.

Focus areas: Innovation, creativity, cross-cultural communication, social media strategies, and global media management—preparing you to lead in dynamic enterprises.

Learning outcomes: Graduates gain proactive management skills, analytical expertise, foreign language proficiency, and the ability to handle people, resources, and information across cultures, boosted by two internships and workshops.

Professional alignment (accreditation): This is a fully accredited British BSc (Hons) degree, offered across ESE's international campuses with seamless credit transfers and compulsory attendance for full or part-time study.

Reputation (employability rankings): ESE's compact classes, worldwide internships, and multi-campus flexibility make graduates highly employable in media, business, and communications sectors—official stats highlight their edge in global job markets through practical skills and networking.

Experiential Learning (Research, Projects, Internships etc.)

At the European School of Economics (ESE) Madrid, our BSc (Hons) Business Administration: Media and Communications program puts experiential learning front and center, so you're not just studying media and comms—you're building real-world skills through hands-on opportunities that employers love. You'll dive into practical training with compact class sizes for personalized feedback, integrative workshops, and guest lectures that sharpen your creativity and innovation in a global context. Plus, the program's structure includes two required internship placements with top companies worldwide, giving you that edge in media management and cross-cultural communication.

Here's how our experiential learning comes to life specifically for this program, blending academics with professional reality:
- Two internship placements: Mandatory and selected from global companies—many ESE Madrid students land spots at firms like Deloitte, EY, CBRE, or local startups, often part-time during terms (20 hours/week) or full-time in summers for direct media and business experience.
- Campus transfers for diverse exposure: Switch between ESE campuses in Madrid, London, Milan, Florence, or Rome per term or year to immerse yourself in different cultural and business environments, perfect for media pros.
- Integrative workshops and guest lectures: Hands-on sessions focused on innovation, leadership, and media skills, plus academic credit for foreign language modules to boost your global employability.
- Final project in your specialization: A capstone tied directly to media and communications, letting you apply everything to a real professional challenge.
- Compact classes with individual attention: Small groups mean professors guide you to discover and hone your unique talents in media management.

Progression & Future Opportunities

At the European School of Economics (ESE) Madrid, our BSc (Hons) Business Administration: Media and Communications puts experiential learning front and center, so you build real-world skills in media management, social media strategy, and global communications right from the start. You'll dive into practical scenarios that mirror industry demands, using compact class sizes for personalized feedback from faculty who help you sharpen your creativity and innovation. With two mandatory internship placements worldwide, you'll apply what you learn in dynamic environments, bridging classroom theory to professional success, all while studying a foreign language to boost your cross-cultural edge.

This hands-on approach includes standout opportunities tailored to media and communications::
- Two internship placements selected from companies worldwide, giving you direct experience in media roles and helping you test career paths while building networks through guest lectures, company visits, and Career Days.
- Foreign language modules for academic credit, enhancing your employability in global media contexts with cross-cultural communication skills.
- Guest lectures and workshops from industry experts, plus integrative sessions and "lessons on location" for practical insights into media innovation and leadership.
- Final project tied to media and communications, where you showcase your specialized skills in a real-world application.
- Campus transfer flexibility between Madrid, London, Milan, Florence, Rome, and New York (study abroad), immersing you in diverse cultural media landscapes on a per-term or per-year basis.