Bachelor in International Marketing

3 Years On Campus Bachelors Program

Jonkoping University

Program Overview

Are you passionate about understanding global markets and building brands that make a difference? The Bachelor in International Marketing at Jönköping University will equip you with the knowledge and skills you need to succeed in the dynamic world of marketing. Whether you're analysing consumer behaviour, creating digital campaigns, or designing brand strategies for international businesses, this program provides you with the tools to thrive. You’ll gain hands‑on experience and build a solid foundation in both business and marketing strategies, preparing you for a successful career in global marketing.

Curriculum Structure

Year 1:
In your first year, you’ll dive into the essentials of business and marketing, learning about the core principles that shape today’s market landscape. Courses like Principles of Marketing, Microeconomic Principles, and Global Business and Economics will provide you with a solid foundation, setting you up for deeper exploration in years to come.

Year 2:
The second year is where you’ll really begin to specialize in marketing. You’ll take courses such as Consumer Behaviour, Marketing Communications, and International Brand Strategy, giving you the tools to understand consumer needs, create compelling marketing campaigns, and develop strong global brands. You’ll also gain insights into data analytics and how to use digital tools to measure success.

Year 3:
In the final year, you’ll have the opportunity to focus on a specific area of marketing that interests you through electives or a study‑abroad experience. Core courses like International Business Law and your Bachelor Thesis will allow you to explore key topics in marketing and demonstrate your ability to apply what you've learned in a real‑world project.

Focus Areas: international marketing strategy, brand management, digital marketing, consumer behaviour, market research, communication, and analytics.
Learning Outcomes: You will develop expertise in market analysis, strategic planning, cross‑cultural communication, and using data to drive business decisions.
Professional Alignment: Jönköping International Business School is accredited with the prestigious Triple Crown (EQUIS, AACSB, AMBA), a mark of excellence recognized globally by employers and institutions.
Reputation: Jönköping is ranked among the top 100 European business schools, making your degree highly respected and valuable in the global job market.

Experiential Learning (Research, Projects, Internships etc.)

At Jönköping University, you won’t just sit in lectures — you’ll get your hands dirty in real marketing projects from day one. This program is designed to help you build practical skills that employers value, through real business cases, internships, and even study‑abroad opportunities. You’ll be working on live marketing problems, whether it’s creating a brand strategy, analysing market data, or working directly with companies to help them grow internationally. It’s all about learning by doing, and you’ll have the tools and support to apply everything you learn in the classroom to the real world.

Here’s how you’ll gain practical experience:
• Collaborative group projects where you’ll team up with classmates to tackle real business challenges and come up with marketing solutions for actual companies.
• Internships — you’ll have the opportunity to do an internship either in Sweden or abroad, helping you gain valuable industry experience.
• Study abroad — with over 320 partner universities, you’ll have a chance to experience marketing from a global perspective and get insights into how international businesses work.
• Access to cutting‑edge software and digital tools to help you with data analysis, market research, and campaign planning.
• JU’s Career Center, which offers career advice, networking events, and helps you connect with employers to take your marketing career to the next level.
• University library and digital labs for research, study, and project work — a place to collaborate with peers and access resources that will take your marketing skills to the next level.

Progression & Future Opportunities

After completing your International Marketing degree at Jönköping University, you’ll be equipped to step into the world of marketing with practical, hands‑on experience. Whether you’re managing global brands, running digital marketing campaigns, or diving into market research, you’ll have the skills to hit the ground running. Many graduates from this program have exciting careers in international marketing, working for big global brands or smaller innovative companies:

• Career Support: The JU Career Centre is there to guide you every step of the way with tailored support for job searching, CV building, interview prep, and even connecting you with employers through career fairs and events.
• Strong Job Prospects: Most graduates land their first job quickly after graduation, with a high percentage employed within just a year. Many even have jobs lined up before they finish the programme!
• Industry Connections: You’ll gain practical experience through internships and industry projects, working directly with businesses to solve real marketing challenges. These connections often lead to job opportunities after you graduate.
• Global Recognition: Jönköping International Business School holds the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA), making your degree respected worldwide and enhancing your career prospects.
• Networking Opportunities: As part of the JU alumni network, you’ll have access to thousands of graduates working around the world, giving you a powerful network to tap into throughout your career.

Further Academic Progression:
After finishing your bachelor’s, you can continue your studies with a master’s degree in fields like Strategic Marketing, Digital Business, or Entrepreneurship, either at Jönköping University or at other renowned universities globally.