Bachelor in Digital Marketing and Sales Management

3 Years On Campus Bachelors Program

Kristianstad University

Program Overview

The Bachelor in Digital Marketing and Sales Management at Kristiania is designed for anyone passionate about the future of marketing and sales in the digital world. If you’re excited to lead teams, build strong customer relationships, and leverage digital tools to create powerful marketing campaigns, this program is for you. You’ll gain practical experience that prepares you for a wide range of roles in the dynamic and fast‑paced digital marketing industry.

Curriculum Structure

First Year
In your first year, you’ll dive into the basics of marketing and consumer behavior, learning what makes people tick when it comes to buying decisions. You’ll take courses like Sales Psychology and Digital Marketing, which help you understand how to reach the right customers and craft marketing strategies that make a real impact. Expect to spend plenty of time getting hands‑on with digital marketing tools.

Second Year
As you move into your second year, you’ll get into the nitty‑gritty of integrating digital marketing with real‑world business strategies. Courses like E‑Commerce and Strategic Online Communication will prepare you to use digital channels to build stronger brands and drive sales. You’ll also learn how to manage marketing budgets and resources effectively, equipping you with the tools to deliver projects and campaigns.

Third Year
In your third and final year, you’ll focus on taking the lead. You'll study how to manage teams and sales processes, while working on projects that simulate real business scenarios. The emphasis will be on using everything you’ve learned to develop and implement digital marketing and sales strategies that can grow businesses and boost brand visibility. It’s time to get ready to step into the professional world with confidence.

Focus Areas

Digital marketing strategy, consumer behavior analysis, e‑commerce, digital sales leadership, customer experience management.

Learning Outcomes

By the end of this program, you’ll be able to design and execute digital marketing strategies, understand and predict consumer behavior, manage sales teams, and use cutting‑edge tools to analyze and improve campaigns. You’ll also have the confidence to lead and drive business growth using digital channels.

Professional Alignment (Accreditation)

This is a fully accredited program, recognised in Norway and internationally, giving you a qualification that is valued in both digital marketing and sales leadership fields. You’ll graduate with the practical skills and knowledge that employers are looking for.

Reputation (Employability & Recognition)

Kristiania is known for its cutting‑edge programs in marketing, with a strong track record of producing graduates who are highly employable. In fact, Kristiania ranks among the top sales schools internationally, and its focus on practical, hands‑on learning ensures students are always ahead of the curve.

Experiential Learning (Research, Projects, Internships etc.)

At Kristiania, you won’t just sit in lectures — you’ll do real work that mirrors what professionals do every day. The Bachelor in Digital Marketing and Sales Management is structured so you build practical skills through case studies, project assignments, computer simulations, and group work, giving you firsthand experience with real marketing and sales challenges. You’ll learn using digital tools and participate in workshops and company presentations that connect you directly with industry practice; these activities help bridge classroom learning with hands‑on application and prepare you to enter the workforce with confidence. As part of the learning environment, Kristiania supports students with academic supervision, digital learning resources, and the library to help you refine your work and research skills throughout your studies:

• Project‑based assignments and case studies that reflect actual marketing and sales challenges employers face, ensuring you apply theory in realistic settings.
• Computer simulations and use of digital tools embedded in course activities so you become familiar with contemporary platforms relevant for digital marketing campaigns and analytics.
• Group work and workshops that sharpen your teamwork, communication, and leadership skills — all essential for modern marketing and sales environments.
• Company presentations and industry engagement where guest professionals share insights and feedback that enrich your learning with current business perspectives.
• Independent and supervised academic work supported by Kristiania’s digital resources and library, helping you produce professional‑level reports and projects.

Progression & Future Opportunities

Graduates of this degree are well‑prepared to step into exciting roles where businesses depend on digital skills and strategic thinking to grow and compete: typical careers include Key Account Manager, Sales Manager, Marketing Manager, and Business Developer, all of which are in strong demand across industries. The combination of marketing, customer‑focused sales leadership and digital skills means you’ll be ready to take on responsibilities that matter from day one, helping you build a rewarding and upward career path:

• Career roles and real outcomes: With this degree you could work as a Key Account Manager, Sales Manager, Marketing Manager or Product Manager, helping organisations create value, build customer loyalty and grow revenue — graduates have taken roles at companies across sectors, including retail, tech, insurance, and logistics.
• University support for employability: Kristiania offers career guidance, job search support, and mentorship services to help graduates refine CVs, prepare for interviews, and connect with employers in Norway and internationally.
• Industry engagement: The programme regularly invites guest lecturers and industry professionals from leading companies to share insights and real business challenges during coursework, strengthening professional networks before you graduate.
• Recognition and accreditation value: This bachelor is fully accredited and internationally recognised, giving you a qualification that holds long‑term professional value, especially in global markets where digital marketing and sales leadership skills are sought after.
• Employment trends & salary outlook: Digital marketing and sales roles are among the fastest‑growing in the business world, with many graduates commanding competitive salaries soon after graduation thanks to their practical and strategic skills.

Further Academic Progression:
After completing your bachelor’s degree, you can continue your studies with a master’s — either at Kristiania or abroad. At Kristiania, options include master programmes in Strategic Communication, Business Analytics, Digital Business Systems, Marketing Management, Leadership, Innovation Management, and more, allowing you to deepen your expertise or pivot into specialised areas of strategy and analytics.