Business Administration II - International Marketing

5 Weeks On Campus Bachelors Program

Linnaeus University

Program Overview

This course is perfect if you want to dive into the world of international marketing, learning how businesses expand beyond borders and adapt their strategies to different markets. You’ll get hands-on experience with real-world challenges, from deciding if a company should go global to choosing the best way to sell their products internationally. It’s ideal for students who want to kick-start a career in global business and marketing, helping you understand how companies operate in diverse markets and what makes them succeed globally.

Curriculum Structure

In this 7.5-credit course for the Spring semester, you’ll cover essential aspects of international marketing, with a focus on practical, real-world application. Over the course of a single semester, you'll explore how companies decide which foreign markets to enter and how to tailor their marketing strategies for international success. Topics include how firms assess market potential, select entry strategies, and adapt their marketing mix to cater to consumers from different cultures and economies. This is an exciting opportunity to understand the complexities of marketing across borders and apply your knowledge to actual case studies and real-world scenarios.

Focus Areas

International market entry strategies, global marketing mix, cross-border consumer and market analysis.

Learning Outcomes

By the end of this course, you’ll be able to assess which markets are worth entering, choose the right entry strategies for different countries, and craft marketing strategies that work across international borders.

Professional Alignment (Accreditation)

This course is part of the Bachelor's in Business Administration program at Linnaeus University, designed to equip you with the skills that are highly valued in the global business world. Completing this course will prepare you for a wide range of careers in international marketing, business development, and global commerce.

Reputation (Employability Rankings)

Linnaeus University has strong ties with the business world, and this course will give you an edge in the job market, helping you build a network of global business contacts. It’s a great way to open doors to marketing roles in multinational companies and international markets.

Experiential Learning (Research, Projects, Internships etc.)

In this hands‑on international marketing course at Linnaeus University, you’ll do much more than listen to lectures — you’ll apply marketing concepts to real business challenges, engage with case studies, and draw connections between theory and real global marketing scenarios. Because the School of Business and Economics works closely with regional companies and organisations, you’ll find opportunities to practice key skills in real contexts and get feedback that mirrors what professionals expect in the workplace. The supportive learning environment on campus — in the heart of Kalmar close to local businesses — helps you build practical insights that enhance both your academic work and future career.

Here’s how your learning will be enriched through direct experience:

• Real‑world case analysis — you’ll work with current international marketing examples and decision‑making scenarios to sharpen your strategic thinking and problem‑solving skills in a global context.
• Collaborative projects — expect team assignments where you’ll research, analyse and present marketing strategies as part of group work, reflecting how marketing teams operate professionally.
• Contacts with business community — the School’s focus on cooperation with regional companies gives you a chance to understand how firms operate, build professional networks and see how academic insights translate into practical action.
• Exchange and global perspectives — as part of an exchange environment, you’ll connect learning with diverse viewpoints from international peers, broadening your understanding of different markets.
• Supportive campus resources — from the University Library’s physical and digital research tools to collaborative study spaces and mentoring opportunities, you’ll have access to facilities that support independent and team learning throughout the course.

Progression & Future Opportunities

Taking this course isn’t just about gaining knowledge in international marketing; it’s about giving you the real‑world skills employers are looking for. Whether you’re interested in becoming an International Marketing Coordinator, Brand Manager, or Market Research Analyst, this course will set you up with the tools to stand out in the global business world. By the end, you’ll be prepared for exciting career opportunities, and Linnaeus University will be there to support you every step of the way.

Here’s how Linnaeus University helps you take the next step:

• Career support – From personalized career counseling to job‑search assistance, CV workshops, and interview prep, Linnaeus will guide you to land the right job after graduation.
• Industry connections – With career fairs, industry seminars, and networking events, you’ll have the chance to meet and connect with potential employers and professionals in the marketing industry.
• Internship opportunities – If you’re looking for hands‑on experience, the Erasmus+ programme provides internships across Europe, helping you gain valuable global experience in marketing.
• Global exposure – With exchange partnerships at over 80 universities worldwide, you’ll have the chance to study and work in different international settings, broadening your perspective and opening doors with employers.
• Prestigious accreditation – Linnaeus University’s AACSB accreditation means your degree is backed by a globally respected mark of quality, which employers trust and value.

Further Academic Progression:
Once you complete this course, you can continue your studies with International Business or Business Administration bachelor’s programmes, diving deeper into areas like digital marketing and international management. For those looking to specialize further, Linnaeus also offers a variety of master’s programmes in international marketing, business strategy, and more, opening up leadership roles and exciting career paths.