Bachelor’s Programme in Market Communication

3 Years On Campus Bachelors Program

Stockholm School of Economics

Program Overview

Are you passionate about how brands communicate with the world? The Bachelor’s Programme in Market Communication at Stockholm University is your gateway to a creative and strategic career in advertising, PR, and digital marketing. This program is perfect for those who love to combine creativity with analytics to design impactful communication strategies. Over three years, you’ll learn how to craft powerful messages that resonate with diverse audiences, while gaining hands‑on experience to shape your future career in the fast‑paced media landscape.

Curriculum Structure

Year 1: Building the Foundation

In your first year, you'll dive into the basics of communication and marketing strategies, focusing on how different audiences engage with brands. You'll study consumer behaviour and get a solid understanding of traditional and digital media, preparing you for the exciting work ahead. Courses like Introduction to Communication Theory and Consumer Behaviour will help you start thinking like a market strategist.

Year 2: Developing Your Strategy

Year two is where things get even more exciting! You’ll focus on the design and execution of communication campaigns, with courses like Digital Media and Social Platforms and Creative Branding. This is where you'll apply what you learned in year one to create and manage real marketing projects, using both strategic insights and creative skills to develop campaigns that connect with your audience.

Year 3: Putting It All Together

In the final year, you'll take all your knowledge and experience and put it into action with larger projects that showcase your skills. You’ll tackle advanced topics such as Communications Analytics and work on real‑life case studies, preparing a final thesis or portfolio. By the end of year three, you’ll be ready to enter the professional world, equipped with a strong portfolio and a deep understanding of the industry.

Focus Areas

Brand development, Digital marketing strategies, Consumer insights, Advertising campaigns, Visual communication

Learning Outcomes

By the end of the program, you’ll be able to strategically plan, create, and execute communication campaigns across platforms, lead marketing projects, and understand the insights that drive consumer engagement. You’ll also gain experience in using digital tools to analyze market trends and design content that resonates with audiences.

Professional Alignment (Accreditation)

This program is delivered by Stockholm Business School at Stockholm University, a globally recognized institution. It aligns perfectly with roles in advertising, digital marketing, PR, and other communications fields, giving you the credibility and skills employers look for.

Reputation (Employability & Ranking)

Stockholm University is renowned for its research and high employability outcomes. Graduates from the Market Communication program are well‑equipped to enter the media, marketing, and communication sectors, with many students going on to work with leading global brands.

Experiential Learning (Research, Projects, Internships etc.)

In the Market Communication programme at Stockholm University, you won’t just learn theory — you’ll gain valuable hands‑on experience that prepares you for the real world. Through practical group projects, engaging seminars, and career support, you’ll develop skills that employers love, including creativity, strategic thinking, and problem solving. The programme is designed to immerse you in a dynamic learning environment where you’ll get to apply your knowledge, build professional networks, and grow as a communicator. Here’s how you’ll gain practical experience:

• Group projects and seminars where you’ll work alongside peers to develop and present communication strategies, fostering teamwork and presentation skills that are crucial for any career.
• Access to Athena — Stockholm University’s online learning platform that helps you stay on top of assignments, interact with fellow students, and receive feedback from professors to guide your progress.
• Career services and internships through the university’s career portal MyCareer, where you’ll find job and internship opportunities tailored to your field. They also offer advice on job applications and interview techniques to help you get noticed.
• Capstone projects and thesis opportunities where you’ll dive deeper into real‑life communication challenges, allowing you to showcase your talents and connect with industry professionals.
• Exchange program options in your later years, giving you the chance to study abroad at one of the university’s partner institutions, broadening your global perspective and enhancing your professional network.

Progression & Future Opportunities

Graduates of the Market Communication programme at Stockholm University are in high demand, thanks to the skills they gain in communication strategy, digital marketing, and creative content. After completing your degree, you’ll be prepared for roles like Marketing Coordinator, PR Specialist, Brand Manager, and Digital Content Strategist, with the chance to shape how brands connect with their audiences. Whether you choose to stay in Sweden or venture abroad, the opportunities are vast, as the demand for communication professionals continues to grow.

Here’s how the university sets you up for success:

• Career support via MyCareer platform — Stockholm University’s dedicated portal to help you find internships, jobs, and career events. You’ll also get access to tools for building your CV and connecting with top employers.
• Valuable skills for employers — Companies love graduates who can combine creativity with data‑driven insights, and that’s exactly what this program prepares you for. Your degree will give you the confidence to jump straight into the workforce.
• Networking and industry connections — Stockholm University’s partnerships with industry professionals and events will help you build important connections for your future career.
• Competitive salaries — Marketing and communication professionals in Stockholm typically earn between SEK 57,000 – SEK 63,000 per month, with even more potential as you gain experience.
• Reputation and accreditation — Studying at Stockholm Business School, part of Stockholm University, means you’ll graduate from a globally respected institution, ensuring your degree holds strong value in the long run.

Further Academic Progression:

If you’re looking to specialize further, you’ll have great options for continuing your studies. Many students go on to pursue a Master’s in Marketing Communication or related fields, like digital marketing or strategic communication, opening doors to higher‑level roles or even PhD opportunities in communication studies.