Bachelor of Business Administration

3 Years On Campus Bachelors Program

HIM Business School

Program Overview

The Bachelor of Business Administration (BBA) at HIM Business School is a dynamic three-year program blending core business fundamentals with a Swiss hospitality legacy, perfect for ambitious students eager to build real-world skills, soft skills like leadership and empathy, and targeted expertise through majors in Hospitality, Finance, Marketing, or Management. It's ideal for those who want to fast-track their career with hands-on placements, industry partnerships with global brands, and a bilingual track option starting in French to boost your international edge—all while earning a prestigious BBA from HIM and Northwood University.


Curriculum Structure
Year 1
lays a strong foundation in business essentials, immersing you in experiential learning and personal growth from day one, with courses like Foundations of the Modern World, Statistics I, and International Trade to build your global mindset and analytical skills. You'll connect theory to practice through team-focused projects that sharpen emotional intelligence and problem-solving, setting you up perfectly to choose your major.

Year 2 dives deeper as you select your major, gaining targeted expertise with partner-led insights; for example, Finance students tackle Financial Institutions, Portfolio Management, and Capital Markets, while Marketing majors explore Luxury Brand Management, Digital Marketing, and Selling and Sales. Hospitality and Management tracks cover Food & Beverage Management, Human Resources, Hospitality Trends, and Convention, blending innovation with operations for real-world readiness.

Year 3 polishes your specialization for elite roles, with advanced courses like International Finance, Statistics II, and Corporate Investment Decisions in Finance; International Marketing, Marketing Management, and E-commerce in Marketing; or International Management, Yield and Revenue Management, and Resort Management in Hospitality/Management. You'll cap it off with strategic electives like Contemporary Global Issues, plus 18 months of integrated industry experience to launch confidently.


Focus areas include four majors—Hospitality (resort management, revenue strategy), Finance (portfolio strategy, international markets), Marketing (branding, digital campaigns), and Management (leadership, operations)—all infused with hospitality soft skills for any global industry.

Learning outcomes equip you with financial fluency, cultural awareness, decision-making, and customer-centric skills through real-world placements, guest lectures, and a curriculum co-designed with top brands, making you adaptable leaders ready for high-stakes environments.

Professional alignment (accreditation): This accredited BBA delivers dual diplomas from HIM Business School and Northwood University, upholding Swiss vocational standards with hands-on apprenticeships for immediate employability across business sectors.

Reputation (employability rankings): HIM ranks 7th in the 2025 QS World University Rankings for Hospitality Management, with its forward-thinking BBA earning a nomination for "Business School of the Year 2025" at the PIEoneer Awards for its career-focused, global-ready graduates.

 

Experiential Learning (Research, Projects, Internships etc.)

At HIM Business School's Bachelor of Business Administration in Hospitality Management, you'll dive into experiential learning from day one, building practical skills through real-world immersion that blends classroom knowledge with hands-on industry exposure. Half your program is dedicated to international paid internships—totaling 1.5 years of professional experience—while initiatives like guest lectures, company visits, and business challenges connect you directly with top global brands and leaders. This approach sharpens your problem-solving, decision-making, and customer-centric mindset, setting you up to thrive in dynamic business environments like hospitality, finance, marketing, or management.

Here's how our experiential opportunities make you world-ready::
- Three international paid internships (4-6 months each after Year 1 and throughout Years 2-3), partnering with prestigious brands via the International Recruitment Forum, which connects you to over 100 recruiters from hotels, airlines, cruise lines, and more.
- 57+ guest speakers in the past 3 years, including experts from Nespresso on branding and coffee tasting, HR directors on talent management, and Bulgari on luxury innovation—delivering master classes beyond the curriculum.
- 30+ company site visits over the past 3 years, giving firsthand insights into business practices, like tours of Bulgari Geneva for creativity and operations.
- 25+ business challenges from real companies, plus simulations and research projects that tackle live industry problems.
- Industry events and networking through 7 program partners, building connections with mentors and leaders for a competitive edge in interviews.

 

Progression & Future Opportunities

At HIM Business School's Bachelor of Business Administration in Hospitality Management, you'll dive straight into practical skills through hands-on projects that mirror real business scenarios, partnering with top companies like Dior, Bulgari, Sonova, and Swissquote to tackle challenges in marketing, product innovation, customer experience, and finance. You'll build critical thinking, teamwork, and problem-solving abilities while getting direct feedback from industry pros during company visits, guest lectures, and immersive research—ensuring you're not just learning theory, but applying it in ways that open career doors. This experiential approach, backed by our Swiss hospitality legacy, sharpens your decision-making and customer-focused mindset right from year one.

Here are some standout ways our BBA program turns learning into real-world action:
- Business Challenges: Team up with classmates and faculty mentors to solve genuine problems from luxury, tech, finance, and hospitality sectors, including hands-on research and presenting solutions to company leaders.
- Three Paid Internships: Gain 1.5 years of professional experience across the program, building your network and competitive edge with global brands.
- Company Visits and Guest Lectures: Interact with experts from Nespresso (coffee branding and tastings), Bulgari (luxury innovation), and HR directors from top firms for insider insights on trends like talent management.
- Group Projects and International Competitions: Collaborate on real-life cases, EFMD-backed international projects in entrepreneurship/innovation, and shared work with diverse teams from 50+ nationalities to boost creativity and cultural awareness.
- Industry Networking Events: Attend forums like the International Recruitment Forum to connect directly with leaders from iconic brands, gaining mentorship and job leads.

 

Program Key Stats

CHF19,950
CHF19,950
CHF 150
Rolling


85 %
No

Eligibility Criteria

***
2.5
-
N/A

N/A
NA
5.5
46

Additional Information & Requirements

Country Requirements

Career Options

  • Business Analyst
  • Marketing Executive
  • Financial Analyst
  • Management Trainee
  • Hospitality Manager
  • Customer Experience Manager
  • Brand Manager
  • Sales Manager
  • HR Executive
  • Operations Manager
  • Luxury Brand Specialist
  • Entrepreneur
  • Consultant
  • Project Manager
  • International Business Executive

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