Bachelor of Arts in Leisure & Tourism Management

4 Years On Campus Bachelors Program

EU Business School Geneva

Program Overview

The Bachelor of Arts in Leisure & Tourism Management at EU Business School Geneva is designed for students who are passionate about the dynamic world of leisure and tourism. This program equips students with the essential skills and knowledge to thrive in a variety of roles within the industry, focusing on both theoretical foundations and practical applications.

Curriculum Structure:

In the first year, students will dive into the fundamentals of the leisure and tourism sector, exploring courses such as "Introduction to Leisure & Tourism Management" and "Marketing Principles." This foundational year emphasizes understanding the industry landscape and developing essential marketing skills that are crucial for success.

The second year builds on this foundation with more specialized courses like "Sustainable Tourism Management" and "Event Management." Students will learn about the importance of sustainability in tourism and how to plan and execute successful events, preparing them for real-world challenges in the industry.

In the final year, students will focus on advanced topics such as "Strategic Management in Tourism" and "International Tourism Policy." This year is designed to refine their strategic thinking and policy analysis skills, ensuring they are well-prepared to take on leadership roles in the leisure and tourism sectors.

Focus Areas: Sustainable tourism, event management, strategic planning, marketing.

Learning Outcomes: Critical thinking, strategic management, effective communication, industry-specific knowledge.

Professional Alignment (Accreditation): The program is accredited by the British Accreditation Council (BAC), ensuring high educational standards.

Reputation (Employability Rankings): EU Business School consistently ranks highly in employability, with recent QS rankings placing it among the top institutions for business education.

Experiential Learning (Research, Projects, Internships etc.)

At EU Business School Geneva, the Bachelor of Arts in Leisure & Tourism Management is designed to provide students with a rich blend of theoretical knowledge and practical skills essential for success in the dynamic tourism and leisure industry. The program emphasizes experiential learning, allowing students to engage in real-world projects, internships, and collaborative group work. With access to state-of-the-art facilities and resources, students are well-equipped to thrive in their studies and future careers.

Here are some key aspects of the experiential learning opportunities available in this program:

- Internships: Students have the chance to undertake internships with leading companies in the tourism and leisure sectors, providing invaluable hands-on experience and networking opportunities.

- Group Projects: Collaborative projects encourage teamwork and problem-solving, simulating real industry scenarios where students can apply their knowledge and skills.

- Field Trips: The program includes field trips to various tourism and leisure destinations, allowing students to observe and analyze industry practices in real-time.

- Digital Tools: Students gain proficiency in industry-standard software, including tools for data analysis, project management, and marketing, which are crucial for modern tourism management.

- Research Facilities: Access to dedicated research laboratories and libraries enables students to conduct in-depth studies and stay updated on the latest trends and developments in the field.

- Guest Lectures and Workshops: Regular sessions with industry professionals provide insights into current challenges and innovations in the tourism and leisure sectors.

- Networking Events: The university hosts events that connect students with alumni and industry leaders, fostering relationships that can lead to future career opportunities.

By engaging in these experiential learning activities, students not only enhance their academic experience but also build a robust portfolio that showcases their skills and readiness for the workforce.

Progression & Future Opportunities

Graduates of the Bachelor of Arts in Leisure & Tourism Management at EU Business School Geneva are well-prepared to enter a dynamic and growing industry. With a strong foundation in management principles and a focus on leisure and tourism, students can pursue exciting careers in various sectors. Typical job roles include:

- Tourism Manager
- Event Coordinator
- Travel Consultant
- Hospitality Manager

Here’s how EU Business School supports your journey towards a successful career in this field:

- Career Services: Our dedicated career services team offers personalized guidance, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Over 80% of our graduates secure employment within six months of graduation, with starting salaries averaging around CHF 60,000 per year, depending on the role and experience.
- University–Industry Partnerships: We have established strong connections with leading companies in the tourism and hospitality sectors, providing students with internship opportunities and real-world experience.
- Long-term Accreditation Value: Our programs are accredited by recognized bodies, ensuring that your degree holds value in the global job market and enhances your employability.
- Graduation Outcomes: Alumni of our program have gone on to work for prestigious organizations such as Hilton, Expedia, and the United Nations, showcasing the diverse opportunities available to you.

Further Academic Progression: After completing your Bachelor’s degree, you can continue your studies with a Master’s in International Business or a specialized Master’s in Tourism Management. This will deepen your expertise and open doors to higher-level positions in the industry, such as Director of Operations or Strategic Development Manager. Additionally, pursuing certifications in areas like sustainable tourism or event management can further enhance your qualifications and career prospects.

Choosing to study at EU Business School Geneva not only equips you with the necessary skills but also connects you with a network of professionals and opportunities that can shape your future in leisure and tourism management.