Bachelor of Arts in International Hospitality Management with a specialization in Event Management

3 Years On Campus Bachelors Program

SHMS Swiss Hotel Management School

Program Overview

The Bachelor of Arts in International Hospitality Management and Event Management at SHMS Swiss Hotel Management School is designed for students who are passionate about the dynamic world of hospitality and event planning. This program combines theoretical knowledge with practical experience, preparing graduates for exciting careers in a global industry that values creativity, leadership, and cultural awareness.

Curriculum Structure:

In the first year, students will lay a solid foundation in hospitality management with courses such as "Introduction to Hospitality Management" and "Food and Beverage Management." These modules provide essential insights into the operational aspects of the industry, focusing on customer service excellence and the fundamentals of food and beverage operations.

The second year delves deeper into specialized areas, with courses like "Event Management" and "Marketing for Hospitality." Here, students will learn how to plan and execute successful events while also understanding the marketing strategies that drive the hospitality sector, equipping them with the skills to create memorable experiences for guests.

In the final year, students will engage in advanced topics such as "Strategic Management in Hospitality" and "Sustainable Practices in Hospitality." This year emphasizes critical thinking and strategic decision-making, preparing students to tackle real-world challenges and lead initiatives that promote sustainability in the hospitality and event management fields.

Focus Areas: Hospitality operations, event planning, marketing strategies, sustainable practices.

Learning Outcomes: Develop leadership skills, enhance customer service expertise, master event planning techniques, and implement sustainable practices in hospitality.

Professional Alignment (Accreditation): The program is accredited by the Swiss Hotel Management School, ensuring that it meets high educational standards recognized globally.

Reputation (Employability Rankings): SHMS consistently ranks highly in employability, with graduates finding success in various roles within the hospitality and event management sectors, as reflected in QS World University Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At SHMS Swiss Hotel Management School, students pursuing a Bachelor of Arts in International Hospitality Management and Event Management are immersed in a dynamic learning environment that emphasizes experiential learning. This approach ensures that you not only gain theoretical knowledge but also develop practical skills that are essential for success in the hospitality and event management industries. With state-of-the-art facilities and a variety of hands-on learning opportunities, you will be well-prepared to meet the demands of this exciting field.

Here are some key aspects of the experiential learning opportunities available to you:

- Practical Training Facilities: SHMS features fully equipped training kitchens, a mock hotel reception, and event spaces where you can practice real-world scenarios.
- Internships: The program includes mandatory internships, allowing you to gain valuable work experience in top-tier hotels and event management companies worldwide.
- Industry Projects: Engage in group projects that simulate real industry challenges, fostering teamwork and problem-solving skills.
- Digital Tools: Utilize industry-standard software such as Opera PMS for hotel management and Eventbrite for event planning, ensuring you are familiar with the tools used in the field.
- Field Trips: Participate in organized visits to leading hospitality venues and events, providing insights into industry operations and networking opportunities.
- Research Laboratories: Access dedicated research facilities where you can explore trends and innovations in hospitality and event management.
- Library Resources: Benefit from a comprehensive library with a vast collection of hospitality and event management literature, journals, and digital resources.
- Networking Opportunities: Connect with industry professionals through guest lectures, workshops, and networking events hosted by the school.

Progression & Future Opportunities

Graduates of the Bachelor of Arts in International Hospitality Management and Event Management at SHMS Swiss Hotel Management School are well-prepared to enter a dynamic and growing industry. With a strong foundation in hospitality principles and event management, students can pursue exciting careers in various sectors. Typical job roles include Event Manager, Hotel Operations Manager, and Hospitality Consultant.

Here’s how SHMS supports your journey to success:

- Career Services: The university offers dedicated career services, including personalized career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: SHMS boasts an impressive employment rate of over 90% within six months of graduation, with graduates earning an average starting salary of CHF 60,000 to CHF 70,000 annually.
- University–Industry Partnerships: SHMS has established strong partnerships with leading hospitality brands such as Marriott, Hilton, and Accor, providing students with valuable internship opportunities and industry insights.
- Long-term Accreditation Value: The program is accredited by the Swiss government and recognized globally, ensuring that your degree holds value in the international job market.
- Graduation Outcomes: Alumni have successfully transitioned into leadership roles in prestigious hotels, event management companies, and tourism organizations worldwide.

Further Academic Progression: After completing your Bachelor’s degree, you can choose to further your studies with a Master’s in International Hospitality Management or pursue specialized certifications in areas such as Event Planning or Sustainable Tourism. This will not only enhance your expertise but also open doors to higher-level positions in the industry.

By choosing SHMS, you’re not just earning a degree; you’re investing in a future filled with opportunities in the vibrant world of hospitality and event management.