Bachelor of Science (BSc) Bachelor of Science (BSc) in Business Administration

3 Years On Campus Bachelors Program

Swiss School of Business and Management

Program Overview

The BA in Media & Communication Management at Swiss School of Business and Management (SSBM Geneva) equips you with practical skills in business communication, strategic marketing, and media leadership, perfectly suited for creative professionals aiming to thrive in dynamic media industries. Delivered in English over 3 years (180 ECTS credits) on campus or online, it emphasizes real-world applicability to balance your studies with professional life.

Campus Address (Geneva Campus): Geneva Business Center, Avenue des Morgines 12, 1213 Petit-Lancy (Genève), Switzerland.

Curriculum Structure

Year 1 lays a strong foundation by building your academic and communication toolkit. You'll dive into Research and Academic Writing, Introduction to Business Communication, and Business Environment, learning to craft clear business messages, analyze market contexts, and master quantitative basics for data-driven decisions—setting you up for success in media roles right from the start.

Year 2 shifts to strategic and operational skills essential for media management. Courses like Strategic Marketing, Human Resource Management, and Project Management teach you to craft compelling campaigns, lead teams effectively, and navigate legal and ethical challenges in communication projects, giving you the edge in fast-paced media environments.

Year 3 focuses on advanced leadership and innovation in global media. Through Business Communications, Business Strategy, and Leadership and Management Development, you'll refine high-level presentation skills, develop entrepreneurial ventures, and strategize for international media success, preparing you to lead communication teams confidently.

Focus areas: Innovation & Data Management, Leadership, General Management with a media and communication lens—covering strategic marketing, business ethics, and digital tools for modern media workplaces.

Learning outcomes: Master business communication principles, compose professional written and oral content, overcome communication barriers, lead teams effectively, and apply critical thinking to real-world media scenarios for global career readiness.

Professional alignment (accreditation): SSBM's programs align with Swiss educational standards, delivering 180 ECTS credits recognized for practical business expertise; they're designed as a stepping-stone to specialized roles in media, marketing, and management without formal accreditation mentions in core docs.

Reputation (employability rankings): As "Experts in Business Education," SSBM emphasizes direct applicability and workplace skills like problem-solving and teamwork; official stats highlight strong preparation for global business arenas, though no specific QS or Guardian rankings are listed—grads excel via practical, research-based training.

Experiential Learning (Research, Projects, Internships etc.)

At Swiss School of Business and Management Geneva, the Bachelor in Business Administration is designed to feel as close to the real business world as possible. You won’t just study concepts—you’ll actively apply them through interactive learning formats, combining flexibility with real engagement. The program uses a blended learning model, so you’re constantly switching between independent work and live interaction with professors and industry experts, helping you build both practical skills and confidence

This balance between theory and application ensures you’re not passively learning—you’re actively practicing business decision-making, teamwork, and problem-solving from early on:

Blended learning platform (digital tools) — Access to prerecorded lectures, quizzes, readings, and assignments through a modern e-learning system, allowing flexible, self-paced study
Live interactive sessions — Regular live lectures, Q&A sessions, seminars, and webinars where you engage directly with faculty and guest speakers in real time
Capstone projects (real-world application) — You’ll complete capstone projects and practical assignments that require applying business concepts to real scenarios, building decision-making and analytical skills
Collaborative learning & discussions — Interactive discussions and activities designed to strengthen teamwork, communication, and strategic thinking
Guest lectures & industry exposure — Sessions led by industry professionals and experts, giving insight into current business practices and trends
Global immersion opportunities (optional exposure) — Access to immersion programs, company visits, and workshops that connect you with real business environments and international organisations

Progression & Future Opportunities

At the Swiss School of Business and Management (SSBM Geneva), our BA in Media & Communication Management dives deep into experiential learning, where you'll build hands-on skills in media strategies, digital communication, and organizational management right from the start. You'll tackle real-world challenges through practice-based projects that mirror industry demands, using modern tools and strategies to navigate the fast-changing media landscape, just like in our specialized Media Training Professional Certificate which emphasizes communication with media and internal/external organizational environments. This approach ensures you're not just learning theory—you're applying it to boost your professional edge in media and comms.

Here are some standout ways our program delivers practical experience tailored to media and communication management:
- Group workshops and simulations: Dive into topics like Communicating Online, Media Training, Managing a Social Media Crisis, and Assertive Communication through interactive sessions at SSBM Geneva campus, with groups of 5-45 participants for collaborative skill-building.
- Practice-based projects: Access projects that apply curriculum to real-life situations, including Social Media Marketing and Management, Strategic Marketing, and Digital Advertising Media Planning, drawing from our digital marketing integrations.
- Modern digital tools and software: Gain expertise in Web Analytics, SEO, SEM, Data-Driven Marketing Analytics, S-Marketing, and AI in Marketing, plus tools like SQL Server and programming intros from related business IT specializations.
- Capstone and thesis projects: Wrap up with a Final Thesis or Capstone Project focused on innovative media strategies, event management, and technology-driven value creation in media contexts.
- Campus-based learning: All hands-on activities happen at the SSBM Geneva campus (or your choice for some sessions), fostering leadership and soft skills in a dynamic environment.