1. Abu Dhabi University Dubai
  2. Program
  3. Bachelors
  4. BBA Digital Marketing Communications

BBA Digital Marketing Communications

4 Years On Campus Bachelors Program

Abu Dhabi University Dubai

Program Overview

This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today s digital marketing environment.

Program Key Stats

AED56160 (Annual cost)
Rolling


Eligibility Criteria

2.8
30
70

5
61

Additional Information & Requirements

Achieving the minimum average of 70% on completing grade 12 or its equivalent of overall average C+ grade or 2.0/ 4.0, TOEFL scores of 173 CBT (Computer-Based Test), 61 IBT (Internet-Based Test), 500 PBT (Paper-Based Test), or 5.0 IELTS (taken at Amideast), or their equivalent.

Career Options

  • Digital marketing manager
  • Marketing manager
  • Content marketing manager
  • Online media coordinator

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