1. Abu Dhabi University
  2. Program
  3. Bachelors
  4. Bachelor of Business Administration in Digital Marketing Communications

Bachelor of Business Administration in Digital Marketing Communications

4 Years On Campus Bachelors Program

Abu Dhabi University

Program Overview

This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today s digital marketing environment.

Program Key Stats

AED56160 (Annual cost)
Rolling


Eligibility Criteria

2.9
28
50

5
61

Additional Information & Requirements

Completing a total of 7 subjects from either IGCSE level or AS/A2 levels, in at least 4 of the following fields: Mathematics, Languages, Sciences, Social Studies and Humanities, Art and Design; with a minimum required grade of C for the IGCSE level subjects, D for the AS Levels, and E for A2 subjects, Successfully provide evidence / certificate of completing at least 11 years of schooling, Achieving the minimum average of 80% on completing grade 12 or its equivalent of overall average B grade or 3.0/ 4.0, IELTS of 5.0, TOEFL iBT of 61.

Career Options

  • Event management
  • Fast-moving consumer goods industries
  • Government
  • Marketing communications
  • Market research
  • Marketing service agencies

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