Bcom in Finance and Marketing (Double Major)

3 Years On Campus Bachelors Program

Curtin University Dubai

Program Overview

The Bachelor of Commerce with a double major in Finance and Marketing at Curtin University Dubai is designed for students who want to understand both sides of business decision-making — the numbers that drive strategy and the marketing that drives growth. This degree suits analytical yet creative thinkers who want to combine financial expertise with the ability to build strong brands and influence markets.

Curriculum Structure

Year 1
In your first year, you develop a solid grounding in business fundamentals while being introduced to both finance and marketing. You study Discovering Marketing and Managing Social Media Platforms to understand how organisations communicate and attract customers, alongside Financial Accounting to learn how businesses record, analyse, and report financial information. Modules such as Communication, Culture and Indigenous Perspectives in Business help you appreciate how culture and communication shape global business decisions.

Year 2
The second year deepens your understanding of how financial insight and customer knowledge work together. You explore Marketing Intelligence and Consumer Behaviour to analyse markets and understand customer decision-making, while Corporate Finance and Business Finance develop your skills in investment, risk, and financial planning. Digital Marketing Strategy bridges both disciplines by showing how financial objectives and marketing activities align in digital environments.

Year 3
In your final year, you bring finance and marketing together at a strategic level. You study Corporate Marketing Strategy and Marketing Across Borders to design integrated marketing plans for global markets, alongside Investment Analysis and Financial Markets and Institutions to strengthen advanced financial decision-making skills. Elective choices allow you to tailor your studies toward careers in finance, marketing strategy, analytics, or consulting.

Focus Areas (in a string):
Financial analysis, investment and risk management, marketing strategy, consumer behaviour, digital marketing, international markets.

Learning Outcomes (in a string):
Integrate finance and marketing knowledge, analyse financial and market data to support strategic decisions, design effective marketing strategies, and communicate insights across business functions.

Professional Alignment (accreditation):
The programme is delivered by Curtin Business School, which holds AACSB accreditation, and is licensed and accredited by UAE education authorities, ensuring strong international recognition and long-term professional value.

Reputation (employability rankings):
Curtin University is a globally respected Australian institution, consistently ranked among the world’s leading universities and known for producing graduates who are well prepared for careers in finance, marketing, and business leadership.

Experiential Learning (Research, Projects, Internships etc.)

At Curtin University Dubai, experiential learning is a core part of the Finance and Marketing double major, helping you connect financial insight with real-world marketing decisions. Throughout the degree, you work on practical business scenarios, analyse data, and collaborate on projects that reflect how finance and marketing teams operate together in professional environments. Learning is supported by modern facilities and a strong emphasis on teamwork, problem-solving, and applied decision-making:

Applied business and marketing projects: Core units use case-based and project-led assessments where you evaluate markets, interpret financial data, and propose integrated marketing and investment strategies.
Finance-focused analysis: Through subjects such as Financial Accounting, Corporate Finance, and Investment Analysis, you practise analysing financial statements, assessing risk, and supporting strategic decisions with quantitative evidence.
Marketing strategy in practice: Units like Discovering Marketing, Marketing Intelligence, and Corporate Marketing Strategy involve developing marketing plans informed by data, customer insight, and financial objectives.
Group work and presentations: Team-based projects are embedded across the programme, helping you build collaboration, leadership, and professional presentation skills valued in finance and marketing roles.
Digital and analytical learning tools: Modules such as Digital Marketing Strategy and Consumer Behaviour develop your ability to use data and digital insights to evaluate campaign performance and customer response.
Business simulations and case studies: Real-world business scenarios help you understand how financial performance and marketing decisions interact in competitive markets.
Technology-enabled learning spaces: Access to computer labs, collaborative classrooms, and presentation-ready rooms supports data analysis, teamwork, and professional communication.
Library and research resources: Extensive access to financial databases, market reports, academic journals, and digital resources supports coursework, research, and final-year strategic projects.

This hands-on, integrated approach ensures that when you graduate, you are confident working with both financial data and marketing strategy — ready to contribute to roles that require commercial awareness and strategic thinking.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Finance and Marketing – Double Major) at Curtin University Dubai are well prepared for careers that sit at the intersection of financial decision-making and market strategy. Typical roles include Marketing Analyst, Financial Analyst, Brand or Product Executive, and Business Development Associate, with opportunities across banking, consulting, corporate finance, retail, and multinational organisations:

Career development support: Students benefit from structured employability services including career coaching, CV and interview preparation, skills workshops, and employer engagement activities designed for business, finance, and marketing careers.
Strong graduate readiness: The programme’s emphasis on applied projects, case studies, and group work ensures graduates are confident working with both financial data and marketing strategy in real business environments.
Versatile career pathways: Combining finance and marketing gives graduates flexibility to pursue roles in analytics, strategy, consulting, sales, investment-related marketing, and corporate planning.
Global recognition: As part of Curtin University’s international network, the qualification is recognised across global job markets, supporting international career mobility.
Long-term qualification value: Accreditation through Curtin Business School and UAE education authorities ensures the degree remains credible and relevant throughout your career.

Further Academic Progression:
After completing this double major, students can progress to postgraduate study such as a Master of Finance, Master of Marketing, Master of Digital Marketing, Master of International Business, or an MBA at Curtin University in Dubai or at its international campuses. These pathways support progression into senior analytical, strategic, and leadership roles in finance, marketing, and broader business management.