Bcom in International Business and Marketing (Double Major)

3 Years On Campus Bachelors Program

Curtin University Dubai

Program Overview

The Bachelor of Commerce with a double major in International Business and Marketing at Curtin University Dubai is designed for students who want to understand how businesses operate across borders while learning how to build and grow brands in global markets. This program suits ambitious, globally minded students who enjoy strategy, culture, and consumer insight, and who want a degree that combines international business knowledge with practical marketing expertise.

Curriculum Structure

Year 1
In your first year, you develop a strong foundation in business, marketing, and communication. You study modules such as Discovering Marketing and Managing Social Media Platforms to understand how brands engage customers, alongside Communication, Culture and Indigenous Perspectives in Business, which builds awareness of how culture influences global business decisions. Core business subjects also strengthen your analytical thinking and teamwork skills.

Year 2
The second year deepens your understanding of how businesses and markets operate internationally. You explore International Business and Consumer Behaviour to understand global trade, customer decision-making, and cross-cultural markets, while Marketing Intelligence and Digital Marketing Strategy help you use data and digital tools to support marketing decisions. Ethical and regional perspectives are introduced through units such as Responsible Management in Asia.

Year 3
In your final year, you focus on strategic and global decision-making. Modules like Marketing Across Borders and Corporate Marketing Strategy challenge you to integrate international business knowledge with advanced marketing planning. Electives allow you to tailor the degree toward your career goals, whether in global marketing, international sales, consulting, or business development.

Focus Areas (in a string):
International business strategy, global marketing, consumer behaviour, digital marketing, analytics for decision-making, cross-cultural management.

Learning Outcomes (in a string):
Apply business and marketing strategies in international contexts, analyse global markets and consumer data, design digital and cross-border marketing plans, demonstrate cultural awareness, and make informed strategic decisions.

Professional Alignment (accreditation):
The programme is delivered by Curtin Business School, which holds AACSB accreditation, and is licensed and accredited by UAE education authorities, ensuring strong international recognition and long-term professional value.

Reputation (employability rankings):
Curtin University is a globally recognised Australian institution, consistently ranked among the world’s leading universities and respected for its strong focus on industry-relevant education and graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At Curtin University Dubai, experiential learning is embedded throughout the double-major degree so students graduate with practical, globally relevant skills. You learn by applying theory to real international business and marketing scenarios, working in teams to solve complex problems, and using data to support strategic decisions. The program is delivered in a collaborative learning environment that reflects how international firms and marketing teams operate in practice:

Applied international business and marketing projects: Core units include case-based and project-led assessments where you analyse global markets, evaluate entry strategies, and design marketing plans for international contexts.
Group work in cross-cultural settings: Team projects are a key feature of the degree, helping you develop collaboration, leadership, and communication skills essential for international business roles.
Digital and data-driven learning: Through units such as Marketing Intelligence and Digital Marketing Strategy, you work with market data and digital insights to support marketing and business decisions.
Strategy-focused case studies: Advanced subjects like Corporate Marketing Strategy and Marketing Across Borders use real-world global business cases to strengthen strategic thinking and problem-solving.
Business simulations and presentations: You practise professional reporting and presentations that mirror how strategies are pitched and evaluated in international organisations.
Technology-enabled learning spaces: Access to computer labs, collaborative classrooms, and presentation-ready rooms supports digital analysis, teamwork, and professional communication.
Library and research resources: Extensive digital databases, international business reports, and academic journals support market analysis, research tasks, and final-year projects.
Career-focused skill development: Coursework consistently builds employability skills such as critical thinking, negotiation awareness, data interpretation, and professional communication.

This hands-on approach ensures that by graduation, you are confident applying international business and marketing knowledge in real organisational settings — whether working with global brands, multinational firms, or fast-growing regional companies.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (International Business and Marketing – Double Major) at Curtin University Dubai are well positioned for roles that combine global business awareness with strong marketing capability. Common career paths include International Marketing Executive, Global Business Development Officer, Brand or Product Coordinator, and Market Research or Strategy Analyst, working across multinational companies, consultancies, and fast-growing regional firms:

Career development support: Students receive structured employability guidance including career coaching, CV and interview preparation, skills workshops, and employer engagement activities focused on business and marketing careers.
Industry-ready graduate outcomes: The degree’s strong focus on applied projects, case studies, and teamwork ensures graduates are confident working in international and cross-functional business environments.
Business and marketing versatility: Graduates benefit from a rare combination of international business knowledge and marketing expertise, opening doors to roles in global sales, strategy, market entry, and brand management.
Global recognition: As part of Curtin University’s international network, the qualification is recognised across multiple regions, supporting career mobility in global job markets.
Long-term qualification value: Accreditation through Curtin Business School and UAE education authorities ensures the degree remains professionally credible and relevant as careers progress.

Further Academic Progression:
After completing this double major, students can progress to postgraduate study such as a Master of International Business, Master of Marketing, Master of Digital Marketing, or an MBA at Curtin University in Dubai or at its international campuses. These pathways support advancement into senior management, strategic marketing, consultancy, or leadership roles in global organisations.